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Planning Your Move from GA3 to GA4

Original Broadcast Date: February 23, 2022

Presented By: Fred Pike, Managing Director & GA/GTM Practice Lead


Have you been thinking about making the move from GA3 (Google Universal Analytics) to GA4? Now's a great time to get started ... rumor has it Google is planning to end support for GA3 in 2023. Whether or not that's true, it's still a good idea to plan your transition sooner rather than later. (After all, it's Google's world and we're all just living in it!) Fred Pike, our GA and GTM guru, guides you through the planning process to help make your transition as seamless and as painless as possible.

Watch the Trailer


Key Take Aways

  • Differences between GA3 and GA4
  • Why now is a good time to plan your transition to GA4
  • Why we recommend double tagging your site
  • The components of an effective transition plan