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Planning Your Website Redesign

Original Broadcast Date: March 24, 2021

Presented By: Jim Brophy

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Thinking about redesigning your website? Focused on choosing the right shade of blue or getting your homepage image just right? While these elements are important, it's more important to have the right web strategy to satisfy visitors and increase conversions. During this webinar, we'll show you how to create a step-by-step redesign plan while sharing insights on how to balance time, budget and resources as part of your website redesign project. We'll also walk you through how to set up Google Analytics properly to accurately measure results.

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Key Take Aways

  • How to create a step-by-step redesign plan 
  • How to balance time, budget and resources
  • Keys to success at each step of the process
  • The secrets of ranking well in SEO
  • Integrating content marketing and social media strategies
  • Ensuring your analytics are set up properly to accurately measure results
  • When decisions about technology, such as a Content Management System (CMS), should occur
  • Why your site launch is just the first step in an overall digital marketing effort
  • How to plan and budget post-launch