Marketers often consider PPC and SEO to be completely different practices - sometimes managed by separate teams that never even talk to each other. But the most effective search strategy unites SEO and PPC for the best results. Join us to learn how keyword research, search intent, keyword grouping, PPC strategy and content development all work together to get you top placements on Google.
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Key Take Aways
- How SEO and PPC work together to improve search results
- How to combine SEO and PPC to achieve better search rankings
- How to get started with a unified approach