Skip to Content

bottom of hikers boot while walking

Main Content

hand-drawn axe

SEO & PPC: How to Dominate the Search Engine Results Page

Original Broadcast Date: January 12, 2022

Presenter: Amanda Koehler, Digital Marketing Practice Director


Marketers often consider PPC and SEO to be completely different practices - sometimes managed by separate teams that never even talk to each other. But the most effective search strategy unites SEO and PPC for the best results. Join us to learn how keyword research, search intent, keyword grouping, PPC strategy and content development all work together to get you top placements on Google.

Watch the Trailer


Key Take Aways

  • How SEO and PPC work together to improve search results
  • How to combine SEO and PPC to achieve better search rankings
  • How to get started with a unified approach