Planning for and executing a rebrand is a huge undertaking, requiring lots of people, time and budget resources – enough to make any CMO, brand strategist, business owner or marketing director nervous. In fact, a rebrand may be the largest project you and your team ever undertake or lead. Failure isn't an option! Join us to find out the three main reasons most rebrands fail and how to avoid them. We'll also explore how brand and digital intersect and why your digital experience alone can make or break your (re)brand. You'll leave armed with the information you need to ensure you're set up for success.
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Key Take Aways
- Why organizations rebrand
- Three key reasons rebrands fail
- What you can do to set your organization up for a successful rebranding project
- The importance of the digital experience to your brand's overall success