Up Your Digital Marketing Game with Personalization

Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it).

Key Take Aways

• Why personalization is an important and effective marketing tactic
• Ideas for incorporating personalization tactics into your marketing strategies
• What data to collect and use, and what data to avoid
• Privacy laws that impact data collection and use