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Up Your Digital Marketing Game with Personalization

Original Broadcast Date: January 26, 2022

Presented By: Katelyn Staaben, Senior Digital Marketing Strategist


Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it).

Watch the Trailer


Key Take Aways

  • Why personalization is an important and effective marketing tactic
  • Ideas for incorporating personalization tactics into your marketing strategies
  • What data to collect and use, and what data to avoid
  • Privacy laws that impact data collection and use