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Up Your Digital Marketing Game with Personalization

Original Broadcast Date: January 26, 2022

Presented By: Katelyn Staaben, Senior Digital Marketing Strategist

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Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it).

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Key Take Aways

  • Why personalization is an important and effective marketing tactic
  • Ideas for incorporating personalization tactics into your marketing strategies
  • What data to collect and use, and what data to avoid
  • Privacy laws that impact data collection and use