Skip to Content

bottom of hikers boot while walking

Main Content

hand-drawn axe

Using Personas to Improve Your Digital Marketing

Original Broadcast Date: August 25, 2021

Presented By: Katelyn Staaben


In order to create great digital marketing campaigns, you need a thorough understanding of your users' needs. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them. Join us as we walk through the process of creating marketing personas and explore how they can be used to advance your digital marketing goals.

Watch the Trailer


Key Take Aways

  • What are personas and why are they valuable
  • The process of creating personas
  • How to apply persona research to your digital marketing campaigns, website strategy, and more