In order to create great digital marketing campaigns, you need a thorough understanding of your users' needs. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them. Join us as we walk through the process of creating marketing personas and explore how they can be used to advance your digital marketing goals.
Watch the Trailer
Key Take Aways
- What are personas and why are they valuable
- The process of creating personas
- How to apply persona research to your digital marketing campaigns, website strategy, and more