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What You Need to Know to Win at SEO

Original Broadcast Date: August 10, 2022

Presented By: Amanda Koehler, Digital Marketing Practice Director

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SEO is complex, but we'll break it down in an easy-to-understand way and show you how to get started with (or adjust) your SEO strategy for success. We'll cover technical SEO, keywords and search intent, content, metadata, backlinks, Google algorithm updates, and more. We'll also share examples of how we've helped our clients meet their SEO goals.

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Key Take Aways

  • What search engines are looking for 
  • What is search intent and how to use it to craft your SEO strategy
  • How featured snippets and voice search impact your SEO tactics 
  • Results and case studies