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Why User Research Is Key to Creating Exceptional Digital Experiences

Original Broadcast Date: August 24, 2022

Presented By: Katelyn Staaben, Senior Digital Marketing Strategist


In today's world, providing an exceptional online customer experience is critical to business success. But how do you know what your customers want and how your current experience measures up? User research! In this webinar, you'll learn why to conduct user research, the different research methods that work best to accomplish your goals, research frequency, and how to interpret and utilize user data to make key decisions related to both your website and digital marketing efforts. You'll leave with the insights you need to start your own user research initiatives!

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Key Take Aways

  • What is user research and why is it important 
  • Different research methods that work best to accomplish your goals 
  • How to utilize user research data to make decisions that improve your website and other digital initiatives
  • How often to conduct user research