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In today's world, providing an exceptional online customer experience is critical to business success. But how do you know what your customers want and how your current experience measures up? User research! In this webinar, you'll learn why to conduct user research, the different research methods that work best to accomplish your goals, research frequency, and how to interpret and utilize user data to make key decisions related to both your website and digital marketing efforts. You'll leave with the insights you need to start your own user research initiatives!