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How B2Bs Can Succeed in Social Media

Original Broadcast Date: May 4, 2022

Presented By: Katelyn Staaben, Senior Digital Marketing Strategist


Not sure where to focus your social media efforts? Social media marketing seems simple, but without a strategy in place you’re sure to see less than stellar results. Learn how to develop a B2B social media strategy that works in conjunction with your other marketing efforts by leveraging both organic and paid advertising to boost traffic, engagement and leads. 

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Key Take Aways

  • How to build a strategic roadmap for success
  • Where to focus your time and budget
  • How to plan, execute and measure results
  • Ways to integrate social media into your overall marketing mix
  • Trends and best practices in social media marketing