GA4 represents the biggest overhaul of Google Analytics to-date. So if you've checked it out and are experiencing feelings of both excitement and existential dread, we can relate! But don't worry - our expert digital marketing and analytics team has you covered.
We've built a resource hub to share best practices and tips for setting up and managing your new GA4 instance in the hopes of reducing your stress and increasing your enthusiasm about this seismic shift. We'll be adding new resources as we learn, so check back often!
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Google Analytics 4 came out of beta on October 14, 2020. With its “less-is-more” approach and completely different interface, working with it will come as a shock to those of us who know (and maybe even love) the “old” version of GA. Here are some initial and (non-definitive) tips for setting it up.
Author: Fred Pike, Manager Director and self-avowed GA & GTM freak
Eager to start using the latest version of Google Analytics, GA 4, and forsake all others? Don't do it! At least, not yet. Here's why.
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