Skip to Content

wooden grain of a tree

Main Content

hand-drawn chirping bird

Google Analytics 4 resource hub

How-Tos and Best Practices for Setting Up and Managing Your GA4 Instance


GA3, or Universal Analytics, officially sunset on July 1, 2023. GA4, Google's newest version of analytics, represents the biggest overhaul of Google Analytics to-date.

So if you're already loving GA4, still going through implementation, or are struggling to get used to the new interface, don't worry – our expert digital marketing and analytics team is here to get you through the transition. 

We've built a resource hub to share best practices and tips for setting up and managing your new GA4 instance in the hopes of reducing your stress and increasing your enthusiasm about this seismic shift. We'll be adding new resources often, so be sure to check back again soon!

Access Resources

Videos | Blog Posts | Webinars | Other


How-To Videos

Tips to Get the Most from GA4

When to Transition to GA4

Cross Domain Tracking in GA4

GA4 Debug View

UA Events in a GA4 World

Getting Started With GA4

Google BigQuery


Feeling More Stressed than Excited?

Let's get at it together!




Blog Posts

Google Is Sunsetting GA3: Now What?

As of July 1, 2023, Universal Analytics (UA), also called GA3, will no longer accept any incoming traffic. What does that mean, though, and what should you do? Here’s a high-level outline of the steps you need to take to ensure continuity in your analytics.

Headshot of Fred Pike, Managing Partner of NorthwoodsAuthor: Fred Pike, Manager Director and self-avowed GA & GTM freak

GA 4 Set Up Tips: The Most (Non-) Authoritative and (Non-) Definitive Guide

Google Analytics 4 came out of beta on October 14, 2020. With its “less-is-more” approach and completely different interface, working with it will come as a shock to those of us who know (and maybe even love) the “old” version of GA. Here are some initial and (non-definitive) tips for setting it up.

Headshot of Fred Pike, Managing Partner of NorthwoodsAuthor: Fred Pike, Manager Director and self-avowed GA & GTM freak

Four Tips for GA4 Events

Want to improve your Google Analytics event data collection? Try these four tips for GA4 events.

Headshot of Fred Pike, Managing Partner of NorthwoodsAuthor: Fred Pike, Manager Director and self-avowed GA & GTM freak



Getting More from GA4: Optimize & Customize Your Instance

Fred Pike, GA/GTM expert and Northwoods' GA/GTM practice lead, shares the essential GA4 secrets that you will help you get the most from your instance and data. He covers admin settings, enhanced measurement events, customized reports and conversions, when to modify and create events (and when not to), sampling and thresholding, and more. 

Watch Now

Getting Used to GA4

Marketers will need plenty of time to get used to GA4's brand new interface and entirely new set of features and functionality. So don't wait until GA3 sunsets to make the transition! Join Fred Pike, GA and GTM expert, for a tour of GA4's new UI and learn about GA4 pitfalls and new data retention limits. Start your GA4 journey now!

Watch Now

Planning Your Move from GA3 to GA4

Have you been thinking about making the move from GA3 (Google Universal Analytics) to GA4? Now's a great time to get started. Fred Pike, GA and GTM expert, guides you through the planning process to help make your transition as seamless and as painless as possible.

Watch Now

Re-Use, Reject or Replace UA Events in a GA4 World

With GA4, everything is an event. So what to do with your GA3 or UA events in a GA4 world? Fred Pike, GA and GTM expert, shares how to decide what UA events you should re-use, reject or replace in GA4 and the steps you'll need to take to ensure your GA4 property is set up properly from the start.

Watch Now


Other Resources

Follow Fred Pike, GA/GTM Freak & Northwoods Analytics Practice Lead

Fred Pike, Google Analytics and Google Tag Manager expert.Follow Fred on social media for more expert tips and insights.

LinkedIn logo Twitter logo

Google Analytics Resources

Troubleshooting GA4



We're ready to assist! Fill out and submit the form below to contact our team. We'll get back to you right away.


hand-drawn bird, chirping

"I don’t believe any organization is truly prepared for the significant overhaul that GA4 represents – it’s essentially a whole new tool. The integrity of our website data is far too important for our team to have attempted GA4 set up ourselves and risk losing data, tracking events inaccurately, or making a huge mistake that we wouldn’t realize until much later down the road, when it would be too late to fix.

Northwoods’ GA4 expertise gave us the peace of mind we needed, knowing that our GA4 instance would be set up properly from the very start. And, the training they’ve provided for our team has been outstanding. I can’t underscore enough how critical choosing an expert like Northwoods is for transitioning to GA4.”  

- Wendy Ruenzel, Healthcare Marketing Professional