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![The author standing in front of a log cabin](/Northwoods-2020/People/Fred-Pike.jpg?Gallery)
2 Minute Read | April 1, 2024 | Fred PikeSave Your Data with Our Simple GA3 Backup SolutionGoogle has announced that users will no longer have access to Universal Analytics (or GA3) data starting the week of July 1, 2024. Here's what you need to know and how to back up your data.
![Man in front of a log cabin wall with soft, warm lighting](/Northwoods-2020/People/Fred-Pike.jpg?Gallery)
4 Minute Read | May 18, 2023 | Fred PikeAs of July 1, 2023, Universal Analytics (UA), also called GA3, will no longer accept any incoming traffic. What does that mean, though, and what should you do? Here’s a high-level outline of the steps you need to take to ensure continuity in your analytics.
![Man standing in front of a log cabin with soft, warm lighting](/Northwoods-2020/People/Fred-Pike.jpg?Gallery)
5 Minute Read | April 3, 2023 | Fred PikeA hidden benefit of GA4 is free integration with BigQuery, part of the Google Cloud Platform. Here's why you'll want to use it.
![Man in front of a log cabin wall with soft, warm lighting](/Northwoods-2020/People/Fred-Pike.jpg?Gallery)
6 Minute Read | February 14, 2022 | Fred PikeWant to improve your Google Analytics event data collection? Try these four tips for GA4 events.
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5 Minute Read | January 5, 2021 | Fred PikeNow's the time to get started with GA4. It's powerful and rapidly-changing and the sooner you start recording data and working with it, the better. Our recommendation, though, is to double-tag your website - run both GA4 and Universal Analytics side by side. Best of both worlds.
![Man standing in front of log cabin background](/Northwoods-2020/People/Fred-Pike.jpg?Gallery)
14 Minute Read | October 21, 2020 | Fred PikeThe (non-) Definitive GuideA list of setup tips for Google Analytics 4 (GA4). Tips cover filters for both hostname and internal traffic; creating custom insights to warn you of low traffic and other anomalies; setting up tracking of search terms entered on your site, etc.