"I don’t believe any organization is truly prepared for the significant overhaul that GA4 represents – it’s essentially a whole new tool. The integrity of our website data is far too important for our team to have attempted GA4 set up ourselves and risk losing data, tracking events inaccurately, or making a huge mistake that we wouldn’t realize until much later down the road, when it would be too late to fix.
Northwoods’ GA4 expertise gave us the peace of mind we needed, knowing that our GA4 instance would be set up properly from the very start. And, the training they’ve provided for our team has been outstanding. I can’t underscore enough how critical choosing an expert like Northwoods is for transitioning to GA4.”
- Wendy Ruenzel, Healthcare Marketing Professional