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Google Analytics 4 resource hub

How-Tos and Best Practices for Setting Up and Managing Your GA4 Instance

 

GA4 represents the biggest overhaul of Google Analytics to-date. So if you've checked it out and are experiencing feelings of both excitement and existential dread, we can relate! But don't worry - our expert digital marketing and analytics team has you covered.

We've built a resource hub to share best practices and tips for setting up and managing your new GA4 instance in the hopes of reducing your stress and increasing your enthusiasm about this seismic shift. We'll be adding new resources as we learn, so check back often!

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How-To Videos | Blog Posts | Webinars

 

How-To Videos

How to Set Up Cross Domain Tracking in GA4

How to get the GA4 Debug View to work

 

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Blog Posts

GA 4 Set Up Tips: The Most (Non-) Authoritative and (Non-) Definitive Guide

Google Analytics 4 came out of beta on October 14, 2020. With its “less-is-more” approach and completely different interface, working with it will come as a shock to those of us who know (and maybe even love) the “old” version of GA. Here are some initial and (non-definitive) tips for setting it up.

Headshot of Fred Pike, Managing Partner of NorthwoodsAuthor: Fred Pike, Manager Director and self-avowed GA & GTM freak

Should GA 4 Be Your Only Analytics?

Eager to start using the latest version of Google Analytics, GA 4, and forsake all others? Don't do it! At least, not yet. Here's why.

Headshot of Fred Pike, Managing Partner of NorthwoodsAuthor: Fred Pike, Manager Director and self-avowed GA & GTM freak

 

LET'S CONNECT! Fill out and submit the form below to request a 20-minute GA 4 consultation with one of our digital marketing and analytics experts. Once we receive your request, we'll be in touch within 1-2 business days to schedule a call and help determine the best solution for your needs.