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Eager to start using the latest version of Google Analytics, GA 4, and forsake all others? Don't do it! At least, not yet. Here's why.
Google Analytics 4 came out of beta on October 14, 2020. With its “less-is-more” approach and completely different interface, working with it will come as a shock to those of us who know (and maybe even love) the “old” version of GA. Here are some initial and (non-)definitive tips for setting it up.
The shift in editing experience caused by WordPress’s introduction of Gutenberg has caused many WordPress customers to question whether themes are still important. The short answer? Yes! Find out why and what you need to consider when selecting a theme for your WordPress website.
Google Ads Scripts can help digital marketers with reporting, save time with optimizations, and automate tedious tasks. There are many pre-written Google Ads scripts available for download or purchase; instead, consider creating your own or tweaking existing scripts to get the best results. Here's how.
On June 1, the California AG submitted the final regulations for the CCPA. In addition to publishing the new and original regulations, starting July 1 the California AG began enforcing the original version of the CCPA. While many people are familiar with the initial requirements, the proposed final regulations add additional steps for compliance.
There are many do’s and don’ts when it comes to SEO and how Google ranks websites. SEO myths and misunderstandings are abundant in the digital marketing world, which isn’t surprising given the speed at which things change. Let’s look at which ranking factors you should pay attention to in 2020 and which ones you should leave behind.
One of Northwoods' B2B clients was regularly ranking on the first page of SERPs for several target keywords but averaged bottom-of-the-page rankings. Find out how our team helped them achieve top-of-page results and how you can use our strategies to improve your own rankings.
Many WordPress website owners take advantage of page builder tools, such as Beaver Builder and Divi, to build and manage their websites. Whether you’re a B2C or B2B company, your website might have a lot of product data, locations or events. Managing and maintaining large amounts of data with a page builder isn’t hard, but it does take time and a deep understanding of your data. Here are some tips on how to get your data ready for the web.
These days, programming is an important factor in designing and executing digital marketing strategies, which is why it’s essential for marketers to understand programming basics. Find out how marketing teams can benefit from leveraging the power of Python to help improve efficiency and measurement.
Most marketers unknowingly overlook several advanced features in Google Ads. One of those features is called “Geo Ads Customizers,” which allows the advertiser to insert a user’s location in the ad copy dynamically. Read on to learn how Geo Ads Customizers can improve your Google Ad strategy.