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Many visitors leave websites that are outdated or have usability issues, which is why it’s critical to update your site and to ensure it’s meeting your users’ needs. Here are some of the telltale signs that your website may be in need of a redesign.
Use these proven remarketing techniques to re-engage with website visitors who don't convert and maximize engagement and revenue.
Brands that create exceptional digital experiences have an excellent opportunity to win new customers and enhance brand loyalty. Go back to the basics to improve your online customer experience (CX) with these nine tips.
When it comes to the cost of developing and launching a website, there's no hard and fast answer. Here's everything you need to consider to create a reasonable budget and stay focused on your end goals to get the greatest return from your website investment.
Many accessibility tools and products on the market “bolt on” to your website as third-party scripts or plugins. They claim to make websites more accessible to end users and/or protect site owners from accessibility lawsuits. Sounds like a great, easy solution, right? Here's what you need to know.
Leverage Google Ads' sophisticated, precise audience targeting capabilities to reach your ideal customers. Here’s how.
Mood boards are a great way to ensure that everyone involved in your website project is on board with the art direction from the outset. They also make the design process more collaborative and fun.
User-generated content has gained significant momentum in recent years as an authentic and powerful marketing tool. Here's how businesses can leverage it to build stronger audience connections and positively shape their brand narrative.
Google's Lighthouse tool exposes glaring content errors and highlights opportunities to maximize your website's speed load performance, helping to improve ROI. Here's how to find out your Lighthouse score and tips for how to improve it.
In recent years, voice search has emerged as a transformative technology that’s reshaping the way we interact with businesses online. But is voice search something all businesses should focus on? And, if not, which ones stand to benefit from it the most?
When managing a complex project like a website redesign or other digital initiative, creating (or adjusting) project timelines isn’t easy. So, where’s the best place to start when building a successful project timeline? And how do you effectively handle timeline change? Follow this expert advice from a project management pro!
We tend to think about web accessibility in terms of visual and physical impairments. But how does having a neurodivergent disorder like ADHD alter a user’s experience of the web? And how can website managers make their site a friendlier place for them?
Google has jumped on the AI bandwagon with its all-new Search Generative Experience. Will this new way of searching change user search behavior? And how should digital marketers and website owners respond?
Gathering data is critical to understanding what visitors do on your website. Here are three methods to give you the data and insights you need.
Use these prompt tips with ChatGPT and other AI tools to get the most helpful preliminary ideas and a framework for your blog articles.
When your company is acquiring or being acquired, a comprehensive inventory of your digital properties becomes crucial. Follow these tips to get ready now, before that moment comes.
Brands use microsites to highlight specific products, promote contests, reach a specific audience, and more. If your organization decides to build a microsite, here are seven principles to keep in mind.
As of July 1, 2023, Universal Analytics (UA), also called GA3, will no longer accept any incoming traffic. What does that mean, though, and what should you do? Here’s a high-level outline of the steps you need to take to ensure continuity in your analytics.
Here's what you need to know about Google's recent core algorithm update that finished rolling out on March 28, 2023.
Keeping up to date with the latest advancements and tools is crucial to optimize digital ad campaigns and drive better results. Here's what marketers need to know about recent updates that Google has made to its advertising platform
A website redesign offers a golden opportunity to benchmark the performance of your current website and to make sure it's aligned with both user needs and business strategy. Follow our website redesign strategy framework to make your next redesign a success.
Website footers are easy to forget, but they can be incredibly helpful in accomplishing the goals of your website. Here are some ways to use them to their fullest.
Enrollment in America's colleges and universities is shrinking, making competition for new students fierce. Now more than ever, schools need to reach prospective students where they live: online. Here are key trends that higher education marketers should consider when developing a digital strategy.
Small to medium-sized manufacturers with large product catalogs will find that WordPress is a viable content management system option. Here's why.
A hidden benefit of GA4 is free integration with BigQuery, part of the Google Cloud Platform. Here's why you'll want to use it.
How can marketers and business owners convey their messages – especially complex ones – to distracted internet users in an overwhelmingly noisy environment? These four tips will help you stand out.
Even if you think you know your website users well, user testing can validate those assumptions (or surprise you!) and help ensure that you’re truly meeting their needs.
Google’s algorithm update of December 2022 prioritizes helpful content over content created solely to lift SEO. Here's what you need to know to maintain or gain keyword rankings.
Final publication of the newest version of the Web Content Accessibility Guidelines, WCAG 2.2, is expected in 2023. Here's what you need to know about the updated standards to ensure your website is accessible to all.
Is TikTok just for B2C marketers, or should B2B marketers get in on the fun, too? Maybe! Here's what B2B marketers and advertisers need to consider before diving in.
A major website redesign offers an opportunity to shed obsolete content. But how do you efficiently sort no-longer-relevant content from the old-but-still-useful? A thorough content audit! Here's how to get started AND keep your SEO rankings intact.
In a market crowded with applications, software-based tools, and software developers, it’s all too easy to invest in a dying product or unsustainable solution. Here’s how to spot software that’s on its way to the orphanage and tips to help you select a new tool.
AI-powered tools are giving marketers new ways to streamline writing and create efficiencies. Should blog writing be one of them? Here's our take.
A theme is responsible for the layout, templates, styles, and other design elements of your website. Here are the five key things to consider when selecting a WordPress theme.
WordPress was initially known as a blogging tool but has since evolved into one of the leading content management systems – making website management easier than ever. Here's why 43% of all websites worldwide use WordPress for their business and why you should consider it, too.
Basic UI and UX principles established more than 20 years ago still hold true today. While these best practices may seem simple, they can be surprisingly difficult in practice. And easy to forget. Here are four key usability basics to keep in mind when designing or redesigning your website.
Hosting a WordPress website should be simple: You just find a company with the best price and click to purchase. Easy enough, right? Not so fast! Take these six things into consideration as you narrow down your WordPress website hosting options.
Despite the misgivings of many digital marketers, Google Ads is moving toward broad match keywords. Here's why that's valuable and why you should start testing broad match now.
In 2023, SEO will become ever more important to marketers and webmasters fighting for top spots in search rankings. Here are the SEO trends to focus on this year.
Guided by a solid brand strategy, visual branding should prompt the positive emotions you want customers to feel. Here's why that's so important and why you shouldn't leave your visual brand identity to chance.
What challenges can digital marketers expect to navigate in 2023? Here are the top five our team anticipates, along with strategies and tactics for meeting them.
A beautifully designed website not only makes a good first impression – it also raises your brand’s credibility, enhances the user experience, and increases overall engagement. Here's a look at the fresh designs of 2023 that can set your site apart from the competition.
Documentation for custom software is a lot like liability insurance: No one wants to invest in it, but you need to have it to protect your interests. Here's how developing documentation for your custom software benefits your business and helps avoid big headaches down the road.
For small and medium-sized businesses, outsourcing highly specialized digital marketing skills is often far more cost-effective than hiring new employees. Outsourcing can also supplement your team's expertise to best help you achieve success. Here's why.
Before you embark on a website redesign, it's critical to first understand why you want to redesign your site. Then you can formulate a strategy that will lead to the best outcomes. Here's how.
Websites that aren't optimized for large-scale displays can render text in a way that's too small to read, content that's too densely packed, or images that distort to fill the expanse. But does that mean you should immediately optimize your website for larger displays?
Understanding your target audience is more important in marketing today than ever before. But audience data and personas are only useful if they're developed with your digital tactics in mind. Here's why the best personas are developed using data.
More than 43% of all websites run on WordPress. If you're considering WordPress as your site's content management system, here are the key features that marketers and IT teams prize.
Creating effective content that compels your desired audience to engage with you or your business is challenging, especially in higher education. But it is possible! Follow these tips to make your school the clear, best choice for prospective students.
Machine learning is now integral to running Google Ads accounts. As Google rolls out more machine learning, it's critical for PPC marketers to understand how it works and how to leverage it to your advantage. Here's what you need to know and four ways you can use it to help meet your goals.
Transparency, choice and control are the new keywords of online marketing strategy and are integral to first-party data collection. Here's why and how you can improve your first-party data collection in a way that shows customers their purchase behaviors inspire your strategy – and not the other way around.
If you've already mastered online catalogs and carts, and target shopping ads at defined cohorts of customers, social commerce may be your next step. Here's why and how to determine if social commerce is right for your business.
Google offers several types of Google ad options, but the type of ads you run generally pertains to the campaign type you choose. Here's a look at Google advertising options so you can determine which ones are right for your business.
A cookieless future isn't far away, but marketers and advertisers shouldn't panic. Here's what the loss of third-party cookies really means, how to prepare for it, and new tracking alternatives to consider.
A successful SEO strategy begins with analyzing search results for specific keywords and adapting content accordingly. Here's how discerning search intent and identifying Google Micro-Moments are critical to that process.
A strong backlink profile contributes significantly to your website's success. Here's what you need to know about backlinks, why quality backlinks matter, and how to measure and improve them for greater SEO success.
WordPress is the world's most-used content management system, but it's also the most misunderstood – especially by marketers. Here are the most common WordPress-related mistakes marketers make that we've found and fixed, so you can avoid them!
Manufacturers that get content marketing right can reap substantial long-term rewards. These steps will help you avoid wasting time, effort, and resources pursuing the wrong content marketing strategy.
Learn all about Featured Snippets, why they're valuable to your SEO strategy, and how to get your content featured in them.
Google's Core Web Vitals measures website performance on key factors related to user experience. Several different tools can show you where your website does well on CWV measures and where it falls short. Here's a look at the pros and cons of these tools and how they help you understand your site's CWV performance.
One of the most useful features of WordPress is the ability to use third-party plugins that let you add functionality to your website. With more than 59,000 plugins available, though, it can be both exciting and overwhelming to determine which ones you should choose. Follow these tips to select the best plugins for your WordPress website.
What policies should a website owner or manager post? Learn about the three policy pillars – the bare minimums you'll need, including privacy, terms and conditions, and accessibility – and the intent behind them.
WordPress isn't free – no matter what you've heard. Here we break down what you need to know about the costs of development, licensing, and hosting required to ensure your website's success.
Establishing a framework for future website content that meets the unfolding needs of your business is important. But how do you get started? By developing a content governance plan! Here's what to include.
On May 25, 2022, Google announced the release of a core algorithm update. Here's what we know so far, how it might impact your website, and tips for regaining lost rankings.
Good website design helps guide your users seamlessly and intuitively through your site, making your brand more memorable. Good design also matters with non-human site visitors: the web crawlers that index your site and drive your position on search results pages. Improve your SEO with these design tips.
Microsoft offers SharePoint developers an abundance of tools and many ways to solve any given problem. But without proper understanding of available options and the implications for your business needs, you can get into trouble. Check out these tips for giving your end users the best possible experience as they work in SharePoint.
Here are five potential reasons why your website is losing organic traffic – and several tips to help you get back the traffic you’ve lost.
Today’s digital marketers must collect and analyze a significant amount of data. How does a marketer begin to make sense of it all? Data visualization! Here’s how to get started.
These days, programming is an important factor in designing and executing digital marketing strategies, which is why it’s essential for marketers to understand programming basics. Find out how marketing teams can benefit from leveraging the power of Python to help improve efficiency and measurement.
B2B companies sometimes ask the wrong questions of their potential website vendors. Here are some common questions we get, along with tips for asking better ones that will give you greater insight into vendor capabilities and how they can help you achieve your goals.
User input yields valuable data that can help guide your website strategy and marketing efforts. Here's what you should ask to effectively assess whether your current efforts are working.
In good times and bad, charities and nonprofits need all the help they can get. Google Grants allows qualified nonprofits to advertise on Google search results with no out-of-pocket expense. Read on to see how Google Grants can help your nonprofit organization.
Redesigning your WordPress website takes time and money. So, how can you be sure you really need to endure the disruption and expense a redesign will cause? Watch for these red flags.
Email design mistakes can inhibit your users from taking action after receiving your email. Here are the most common ones to avoid when developing your next campaign.
Although automated website accessibility testing tools can't replace human judgment, there are several that are helpful in performing an initial accessibility audit. Here are some of the ones we recommend.
If you're starting a new social media ad campaign – or even if you've been running one for awhile –, keep these helpful pointers in mind to ensure the greatest return on your investment.
Want to improve your Google Analytics event data collection? Try these four tips for GA4 events.
Brand strategy and marketing strategy are distinctly different from one another, yet equally important to your long-term business success. Here's an overview of each and how they work together to drive growth, profitability and loyalty.
Thinking about a website redesign or refresh – or developing a brand new site – this year? Here are 10 design trends to consider to modernize your site and create an engaging user experience.
In the world of manufacturing, marketing and IT teams don't usually see eye-to-eye when it comes to the benefits of using WordPress for their company website. But in between IT's skepticism of WordPress and marketing's optimism around it is where both teams can find common ground.
SEO myths and misunderstandings are abundant in the digital marketing world, which isn’t surprising given the speed at which things change. Here are the ranking factors you should pay attention to in 2022 and the ones you should leave behind.
Website design is visually stimulating and engaging, which sometimes makes it easy to forget that design and content need to work together. While you should definitely enjoy the dazzle of design, make sure to maintain focus on content, too.
In the world of WordPress, things can happen quickly and dramatically. That's why our expert team stays on top of trends and changes, so you don't have to! Here's what WordPress website owners, developers and marketers should focus on in 2022.
No matter if you're an SEO newbie or a pro, here are the SEO basics and best practices you need to know this year!
An email warning of imminent disaster due to all sorts of security issues with your website hits your inbox. It includes lots of scary technical jargon, and the sender ultimately asks for money in exchange for information. Should you send funds immediately? The quick answer: No. Here's what's really going on and how to protect your company.
Both ad copywriting and website content writing complement each other as essential elements of digital marketing. Here's why they're both important and how they differ.
The end of each calendar year is a perfect time to look at your website with a discerning eye in preparation for the new year ahead. Here are the 10 most important tasks to complete to get your website ready for 2022.
User research gives digital marketers valuable insight into what really matters to users. But, the reality is that sometimes those users lie to you - either unwittingly or on purpose. So, can you truly rely on user research to inform your digital marketing efforts?
Effective rebranding can keep a business relevant with its target audiences and give it an edge over competitors. Here are five of the most common reasons companies rebrand and when you should consider it, as well.
Marketers who use social media for business can deal with fake social media profiles. Learn more about the fake social media follower problem, how it affects your business, and why it's important to purge fake followers from your lists.
WordPress tags and categories both play an important role in organizing content and have UX and SEO benefits. Find out how they work and best practices for developing and using them.
Good UX makes your site memorable for all the right reasons: It’s engaging, useful and rewarding. Keep in mind that the latest trends and wow factor can also make your site memorable, but sometimes for the wrong reasons. Here's how UX and trendy design can work together.
Are you starting a new WordPress website project and looking for a developer to help? Don't hire a new partner without first asking these six smart questions to ensure both short- and long-term success.
Website builders like Wix and Squarespace offer a relatively quick and easy way to create and launch a site. But before you jump in, it's important to understand how website builders and content management systems differ so you can determine which path is best for your small business.
Design elements – color, imagery, font – matter. But the sitemap comes first, whether you’re embarking on a major redesign or a minor refresh. Here's why.
Link building is hard, but it's worth the time and effort – just make sure you're using Whitehat strategies and avoiding Black Hat ones. Here are five ethical link-building strategies that can help improve your referral traffic, content value and domain authority.
Gutenberg was introduced by WordPress as a new website editor in 2018. Since then, users have come to appreciate its benefits, including the ability to make changes without calling in a developer each time. But there are other not-so-obvious benefits, as well. Here's a look at the top five.
Schema.org is a critical way to tell Google about the content on your website and, thus, improve your search engine rankings. If you haven't added schema.org code to your site already, here's how to get started.
When we finally admitted that we had an identity crisis, we did what any great agency would do for a client: recommend an effective solution. In our case, the solution was a comprehensive brand strategy. So we got to work and built an authentic brand that finally defined our identity and set us up for long-term success.
Plugins add features and functionality to your WordPress website. But how do you know which ones are right for you? Too many plugins and the wrong mix of plugins can slow performance and, more important, threaten security.
Forward-thinking advertisers are harnessing the power of machine learning to automate ad optimization for better results. If you haven't tried Google's dynamic ads yet, here's how to set them up, some best practices to follow, and why digital advertising strategists are still needed to ensure successful campaigns — despite the rise of artificial intelligence.
Keywords help your website show up in search engine results so potential customers can find you. That's why it's important to revisit your web pages regularly to check page performance and to conduct keyword research in order to keep up with how your audience searches for your products and services. Here's how.
MarTech is one term that's made the rounds of marketers and developers recently. But is MarTech just another fad? Our team believes it's here to stay. Here's what you need to know about MarTech and the different types of integration options available that will help you better understand your customers and prospects.
When it comes to brand, many organizations jump right into execution — focusing only on visual elements like logos, fonts, colors and imagery. But execution without a strategy to guide it leaves your business growth to chance. Always start with brand strategy first. Here's why.
While Apple’s release of iOS 14.6 comforts users concerned about their online privacy, it’s also triggering headaches for marketers accustomed to leveraging user data to target ads and messaging. Here are four ways digital marketers can adapt.
Are your Google Ads performing as well as they could be? A Google Ads audit helps you analyze the effectiveness of current campaigns, reveal problems and opportunities that might have gone undetected, and enable you to address issues, identify inefficiencies and eliminate wasteful ad spend. Here's how to get started.
As organizations generate more and more digital content on their websites, fast, effective on-site search becomes critical. Content curation can help solve this problem by enhancing search results and getting users to the information they need quickly.
Content strategy is all about understanding your audience and developing content that helps them, while at the same time encouraging them to take actions that boost your business. A successful content strategy requires up-front planning and ongoing management. Get started with these tips.
How do you know when to use a 301 redirect and when to use a canonical tag? What are the differences between them, and how does Google react to each? We define these common technical SEO tactics and explain when it’s best to use each one.
The XML sitemap is one of the many tools in the SEO toolbox. But what exactly is a sitemap? What does Google do with it? And what should you include in it?
Today's highly targeted marketing campaigns require more audience data than in the past. To convert your specific audience, you must first know exactly who they are and then craft effective messages and approaches to reach them. These five audience targeting strategies can help you achieve success.
A content calendar organizes production and flow of content and provides an at-a-glance overview of how that content advances both short-term and long-term business goals. Here are the elements of a successful content calendar and tips for creating and managing it.
Google Ads budget adjustments can be determined by following a process that factors in tracking, campaign testing, calculating return on ad spend and estimating remaining market size. Only after completing this process can you arrive at proper monthly budget adjustments for your business. Here are some tips and tricks to help.
When it comes to websites, users want both content and functionality - and they want them fast. Google understands this need for speed, considering it one of three elements that make up its Core Web Vitals. But just how much of a role does site speed really play in your rankings?
Black hat SEO tactics manipulate a search engine’s algorithm to artificially raise a website’s ranking in search engine results pages (SERPs). Simply put, it isn't a strategy for long-term success. Here are eight black hat SEO tactics to avoid to stay in search engines' good graces.
Optimizing your website for local searches - those made in the state, city, town, or even neighborhood where you attract and serve customers or clients - can be extremely beneficial for many businesses. As with real estate, local search is all about location, location, location! Here's how to optimize your site to drive more local business.
Many marketers overlook remarketing as an effective method for increasing both brand affinity and sales. Here's why remarketing works and the four key elements you need to run a successful retargeting campaign.
Websites differ in appearance, structure and business aims. Still, every site must leverage both on-page and off-page SEO to succeed. Read on to learn the differences between the two, the value each provides, and how they work together to improve your site’s overall SEO performance.
Increasing your site's organic traffic is not easy and does not happen overnight. It takes time and effort to see long-lasting results. If you need guidance or help to improve your site's visibility, traffic, and overall digital presence, follow these tips.
Starting over with a custom software rewrite seems like a non-starter. But the instinct that resists starting over tends to conflict with the effects of age on software. Here's why custom software rescues often turn into software rewrites, what to expect from a consultation, and a helpful self-assessment to identify potential areas of concern.
Many WordPress website owners take advantage of page builder tools, such as Beaver Builder and Divi, to build and manage their websites. Whether you’re a B2C or B2B company, your website might have a lot of product data, locations or events. Managing and maintaining large amounts of data with a page builder isn’t hard, but it does take time and a deep understanding of your data. Here are some tips on how to get your data ready for the web.
Now's the time to get started with GA4. It's powerful and rapidly-changing and the sooner you start recording data and working with it, the better. Our recommendation, though, is to double-tag your website - run both GA4 and Universal Analytics side by side. Best of both worlds.
Do conversations with your SEO expert about your site's performance leave you with more questions than answers? You're not alone. Check out our SEO field guide to help you navigate through Google's ranking factors.
Connected TV advertising is one of the fastest growing industries, and many companies are shifting their traditional TV advertising budgets over to it. But what exactly is Connected TV? How is it different from traditional TV advertising? And is it right for your company?
Following best practices for landing pages can help increase conversion rates for your marketing campaigns and lower the cost of acquiring a lead or sale. Here are some tips to help you achieve success.
Good SEO not only drives more traffic to your site - it also connects your content to your most relevant audience. When you expand that target audience and engage with it, conversions happen. Websites on any platform benefit from good SEO, but certain tricks apply, especially to WordPress sites. If you own or manage a WordPress site, read on!
Keeping your website current can help engage site visitors. Check out this overview of the trends that our designers anticipate shaping the digital design landscape in the year ahead.
There are hundreds of e-commerce plugins available for WordPress websites. But, with so many to choose from, how do you know which one is right for your company’s site? Check out these recommendations from our WordPress experts.
Launching a WordPress website requires a meticulous approach to be successful. But if you don't have a team to take on the task of launching a new site, it can be daunting. That's why Northwoods put together a WordPress checklist to help you get started.
Google announced that an index ranking change for English language will be released in late 2020. The new index ranking update means that Google will do a better job of bringing relevant content to search results. Here's everything you need to know.
Many organizations find themselves in an unexpected and challenging situation soon after launching a new WordPress website: their beautiful new site has turned into an unruly, seemingly untamable beast. While WordPress is a fantastic tool for creating and launching websites quickly and cost efficiently, constant updates and maintenance are required.
A list of setup tips for Google Analytics 4 (GA4). Tips cover filters for both hostname and internal traffic; creating custom insights to warn you of low traffic and other anomalies; setting up tracking of search terms entered on your site, etc.
Google Ads Scripts can help digital marketers with reporting, save time with optimizations, and automate tedious tasks. There are many pre-written Google Ads scripts available for download or purchase; instead, consider creating your own or tweaking existing scripts to get the best results. Here's how.
On June 1, the California AG submitted the final regulations for the CCPA. In addition to publishing the new and original regulations, starting July 1 the California AG began enforcing the original version of the CCPA. While many people are familiar with the initial requirements, the proposed final regulations add additional steps for compliance.
One of Northwoods' B2B clients was regularly ranking on the first page of SERPs for several target keywords but averaged bottom-of-the-page rankings. Find out how our team helped them achieve top-of-page results and how you can use our strategies to improve your own rankings.
Most marketers unknowingly overlook several advanced features in Google Ads. One of those features is called “Geo Ads Customizers,” which allows the advertiser to insert a user’s location in the ad copy dynamically. Read on to learn how Geo Ads Customizers can improve your Google Ad strategy.
Email marketing is a critical form of communication between companies and consumers, especially right now. But, how do you get recipients to open your emails and answer your calls to action? Start with these four personalization tactics.
Despite the COVID-19 pandemic, one of our national B2C clients made winning digital moves this past season that significantly strengthened its brand long-term. Find out how Northwoods and our client achieved exceptional results and how your B2C brand can, too.
Has your ecommerce business ventured into digital advertising yet? Digital advertising fuels growth for any ecommerce play. In this case study Northwoods shows how your ecommerce business could thrive through digital advertising. Read on to learn more.
We know it can be hard to keep up with ever-changing digital marketing news and trends. But no need to stress – we’ve got you covered! Check out our round-up of the latest news and trends in the world of digital marketing for summer 2020.
Google’s recent featured snippets update leads users to highlighted text on the webpage from which a featured snippet result is pulled. The change isn’t happening on every featured snippet, but for sites that are impacted, it could (for better or worse) alter where users land on your webpages. Learn more about this latest update and its potential impact on your digital strategy.
The importance of link building to your overall SEO strategy has never been more important. Follow these tips to increase your site's domain authority, referral traffic, and trustworthiness.
Google’s May 2020 core update was a larger one, impacting search ranking algorithms and resulting in individual sites performing better or worse. Our team shares an overview of the update, which industries were most affected, and what to do if your site lost ranking.
A website redesign is challenging enough without the additional disruption of a global pandemic. So how do you develop a strategy to redesign your site in today's uncertain environment? Start with these 6 steps.
One of the best ways to grow leads is by implementing strategies other companies have found successful. Try combining these three tactics we used with one of our manufacturing clients to drive impactful results and substantially lower cost per conversion.
The change in market conditions and uncertainty created by COVID-19 has impacted many businesses. But how do you know if there's an increased demand for the goods and services your business offers? Market research. Here are some free online market research tools you can use to find out.
The COVID-19 outbreak has created dramatic change for all of us. While the internet is getting more use than ever before, take this time to focus on your SEO efforts. Here are ten ways for you to get started.
Many organizations choose WordPress for ease of use, readily available plugins, and quick launch. But, those assets can turn into liabilities without thoughtful planning and ongoing technical management. Here are six key questions a business owner and manager must be able to answer about their sites.
Your website is a logical, strategic channel by which to publish urgent messaging. When implemented correctly, website alert messaging is extremely effective and reliable in providing your users with consistent messaging without being intrusive. Here are some examples.
Coronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here at Northwoods we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy.
The first thing many companies do in trying economic times is to immediately cut back on non-essential spending (as they should). However, more often than not, marketing gets lumped into that category. Although it might feel like the right thing to do, here are a few examples that prove otherwise.
The most recent nofollow Google update has caused concern and raised questions. The update gives Google more flexibility with how it treats links within search, but what does it mean for your rankings? Here’s what you need to know.
Whether your company is well established or just getting off the ground, good software can almost certainly improve the efficiency of some of your business processes. But before you try and build it yourself or hire a vendor, consider these five costs.
See what's new in the world of digital marketing in February 2020, and get our expert take on what all of the changes mean and how you should respond.
Read the latest installment in our digital marketing trends series, highlighting recent news, and updates we've been tracking this month and the trends and features we're keeping an eye on in January.
Last month we shared the third installment in our new digital marketing trends series, highlighting the latest news and updates for November 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in December.
2020 is the year of unification. All SEO and PPC strategists should work together to deliver the best results for their clients and help them to spend their money more wisely. Here’s how to approach Search Engine Optimization from all sides.
Many manufacturers like the idea of cutting out the middleman and selling directly to the consumer. But before you jump in, ask yourself these four questions.
If you're looking to redesign your website in 2020, check out this overview of the trends that our designers anticipate shaping the digital design landscape in the year ahead.
Last month we shared the third installment in our new digital marketing trends series, highlighting the latest news and updates for October 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in November.
Everyone talks about voice search these days. However, some marketers in manufacturing wonder whether voice search even applies in their business sector. The short answer: Yes. Learn why voice search matters in manufacturing and how to optimize your content for the best results.
Last month we shared the second installment in our new digital marketing trends series, highlighting the latest news and updates for September 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in October.
Non-compliance with evolving internet privacy laws can lead to some scary outcomes. But fear not; compliance is within reach and even has some good side effects -- if you get out in front of the rules and put the right tools and procedures in place. Here are three basic steps to take now.
It’s possible to set up online cookie consent and DSAR tools yourself. But unless you have very savvy marketing and/or IT teams, it might be best to work with an experienced partner. Find out why and get five tips to help make your implementation go as smoothly as possible.
A reverse proxy is a wall between your end-users and your web server. Reverse proxies offer significant benefits, but also come with risks and overhead. Read on to learn about our Cloudfare experiment and how it can help you decide if a reverse proxy is right for your organization.
Through years of experience working with a multitude of Google Tag Manager containers, our in-house GTM pro has come up with some tips and tricks to help you more efficiently and effectively manage GTM. If you’re ready to take GTM to the next level, this is a must-read!
Last month we shared the first installment in our new digital marketing trends series, highlighting the latest news and updates for Summer 2019. Our newest post focuses on the changes we’ve been tracking this month and the trends and features we’re keeping an eye on in September.
We know it can be difficult to stay on top of the latest trends while handling day-to-day job duties. Beginning this month, the Northwoods Digital Marketing team will start publishing monthly digital marketing updates. Our first update focuses on the latest and greatest in digital marketing, and tips on how to respond to (or take advantage of) the latest updates.
Proximity marketing, also known as location-based marketing, aims to advertise at users as they visit a specific “geo-fenced” location or after they have left that location. Learn how to implement proximity marketing in your marketing strategy.
Developing an international or multilingual website can be more time consuming and complicated than expected. To succeed, you'll need a strong team that is capable of leveraging international SEO best practices.
Brian Clifton's Verified Data Google Analytics audit tool performs a thorough and comprehensive audit of GA implementation. A GA implementation audit may sound easy – but it’s not. Read on to learn how this tool can improve your data and decision-making.
Google provides two tools that can boost your products’ SEO: Google Merchant Center and Google Manufacturer Center. But, how can these tools improve product SEO? Read on.
What should it cost to maintain a website? Maintenance costs vary based on the technology and scale of the site, but all sites require a maintenance plan and budget. Read our blog to learn more about planning for your website maintenance.
Office365 continues to drive companies to push their data to the cloud. But with every application, there are different capabilities and integrations. Between OneDrive and SharePoint, how do you know which one do you use?
Adherence to website accessibility standards can improve usability for everyone, enhance user experience, build brand loyalty and encourage conversions. Read on to make your WordPress website accessible and ADA Section 508 compliant.
A technical SEO audit of your website can shed light on how search engines view your site and interact with your content while boosting your overall SEO strategy.
The ironic cliché “What could possibly go wrong?” might well have originated among WordPress webmasters trying to figure out how to update WordPress sites.
Why did Google expand text ads? (By the way, Bing did it, too.) What does expansion mean for you and your Google Ad campaigns?
Use insights from your PPC campaign to boost your SEO and content marketing efforts for a truly robust digital marketing strategy.
We’re here to guide you through dynamic search ad campaign process, with a quick and easy tutorial and custom tips to help create a dynamic search, get it up and running right away, and get the most out of your campaign.
Templates and page builders and Gutenberg … oh my! Here, we share the differences between the three, all of which can be used to build a WordPress website.
Wondering how your business should prepare for the California Consumer Privacy Act? Find out how to ensure you remain in compliance.
Struggling to develop the perfect subject line that will connect with your audience? Use our 10 tips to help create a subject line that will resonate with your recipients, customers and prospects.
It's 2019. If you're still spending hours writing meta descriptions for every page on your website, you're doing something wrong. Find out what role meta descriptions should play in your overall SEO strategy.
Want to improve your Google Analytics data collection? Our 10 Google Analytics Admin Tips can help keep your data clean and accurate.
Confused about the new WordPress Gutenberg editor? Review the pros and cons and find out how you can use it effectively on your WordPress site.
Struggling to write unique, high-quality, comprehensive content? Our guide to conducting a content marketing analysis will help you develop content that resonates with your target audience.
Websites built with accessibility in mind often turn out to improve usability for everyone. Better usability enhances user experience, which builds brand loyalty and encourages conversions.
Thinking about using Google's dynamic search ads as part of your paid search efforts? Find out if they're a good fit and what you should consider before getting started.
Understand the intent of your users' queries and help it guide your content development. Learn how to incorporate search intent into your SEO strategy.
Resist the temptation to misuse sub-sites in SharePoint. There are more efficient ways to structure site content without creating complicated nested information.
If we involve users in the design process, we can be more certain of meeting user needs. In User Centered Design, data collected from testing actual target users – rather than assumptions made by the project team – drives the decision-making.
A website redesign offers your company opportunity to re-market and rebrand. It’s exciting. Then the process begins and reality hits. We simplified our long list of Dos and Don'ts for managing your website redesign down to six main ideas that will help keep your budget and sanity intact.
Choosing the perfect images for your website is half the battle. The other half involves optimizing those images to give users the best possible experience.
Accessibility is about more than designing websites to accommodate people with disabilities. Webites will expand their reach by becoming more usable for everyone.
If you want to keep your historical data in Google Analytics, update your GA data and retention policy. This new setting within Google Analytics determines how long data stays in your Analytics account.
Fonts and typography are important website design elements. Keep these eight considerations in mind before choosing a font for your site.
GDPR is a new set of EU regulations going into effect on May 25, 2018. It provides citizens of the European Union greater protections and rights pertaining to what companies can do with their personal information. Discover what this law means for you and what you should be doing to remain compliant.
Chances are, this update to Section 508 of the Rehabilitation Act of 1973 -- now called Section 508 Refresh – will not directly apply your website. Still, do not ignore the update. Section 508 Refresh recognizes WCAG 2.0 A & AA as its standard. In this, the U.S. joins most of the world in recognizing WCAG 2.0 as the standard and guideline for website accessibility. WCAG 2.0 is now the de facto international web accessibility authority.
Not so long ago, marketers leveraged social media for brand recognition and little else. The growth and success of social media advertising has changed that; marketers now see a return on investment beyond brand awareness. Facebook is a good place to start social media advertising.
Search Engine Optimization is a standard practice in the business-to-consumer sphere, but when embarking on a website redesign, or just tweaking an existing site, manufacturers also need to think about their SEO strategy.
This series of Health I.Q. ads on the Google Display Network stand out as particularly effective in a highly competitive industry.
Builders of apps face many design decisions related to how a user will interact with the app. Those choices can mean the difference between a user raving about your app and uninstalling it within minutes.
Digital marketing came late to B2B manufacturing. Within many B2B manufacturers, marketing remains “the department of pretty pictures.” If you’re a marketer in such a business, it’s time to create a strategy and assert your proper role.
People love infographics. They read them avidly and share them readily. Infographics are hot. Don’t let Photoshop or Illustrator illiteracy hold you back. You can design your own infographic without them by following these steps.
Google Analytics is a powerful and essential tool. Making the most of it takes time and experience. Developing an understanding of Google Analytics will help you demonstrate your department's ROI to top executives.
Storytelling allows your company to connect with readers emotionally, and people remember that. Thus, they are more likely to share your story on their own websites or social media accounts.
B2B paid search campaigns differ markedly from B2C, especially for B2B companies without ecommerce.
Feb 9, 2017. Use UTM parameters to measure the success of your e-mail blasts or other outbound marketing methods. Without UTM variables, you won’t have a clue if your content marketing efforts are working.
The term "User Experience" involves every aspect – practical, technical, perceptual and emotional – of every user interaction with a website. It encompasses how someone feels during and after visiting.
Understanding the terminology of Google Analytics is important, but you also need to know what good data looks like. Our infographic will help you understand your website’s analytics, which will help drive your digital marketing strategy.
If you're struggling to measure the impact of your content marketing efforts, Google Analytics Content Groupings can help. Learn how to use groupings to measure your success.
Using Google Analytics dashboards will let you get the data you need at a single glance. Learn about setting up a custom dashboard for your site.