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Jaimie Somlai standing in front of a log cabin with soft, warm lighting

4 Minute Read | December 15, 2025 | Jaimie Somlai

Topic - NWS Data Modules

Brand & Marketing Strategy

PersonID - NWS Data Modules

Jaimie Somlai

Brand Strategy vs. Marketing Strategy

Brand strategy and marketing strategy are distinctly different from one another, yet equally important to your long-term business success. Here's an overview of each and how they work together to drive growth, profitability and loyalty.

Sydney Shimko standing in front of a log cabin with soft, warm lighting

5 Minute Read | December 8, 2025 | Sydney Shimko & Alex Boston

Topic - NWS Data Modules

Accessibility
SEO & Content Marketing

PersonID - NWS Data Modules

Alex Boston
Sydney Shimko

Good Web Accessibility Is Good SEO: Here's Why that Matters

Jaw-dropping results from a recent Semrush study underscore what our team here at Northwoods has known for years: good accessibility is inherently good SEO. Reap SEO rewards by making sure your site is accessible to all users.

Edward Kozlowski standing in front of a log cabin with soft, warm lighting

5 Minute Read | December 1, 2025 | Edward Kozlowski

Topic - NWS Data Modules

Digital Advertising
Digital Marketing

PersonID - NWS Data Modules

Edward Kozlowski

Why Marketers Should Use Google Ads Broad Match Keywords

Despite the misgivings of many digital marketers, Google Ads continues to move toward broad match keywords. Here's why that's valuable and why you should start testing broad match now.

Aaron Stearns standing in front of a log cabin with soft, warm lighting

4 Minute Read | November 24, 2025 | Aaron Stearns | Amanda Aalpoel

Topic - NWS Data Modules

Software Development

PersonID - NWS Data Modules

Aaron Stearns
Amanda Aalpoel

The Problem with Nested Folders and Sites on SharePoint

Resist the temptation to misuse sub-sites in SharePoint. There are more efficient ways to structure site content without creating complicated nested information.

6 Minute Read | November 17, 2025 | Sydney Shimko & Jim Brophy

Topic - NWS Data Modules

Accessibility
Website Development

PersonID - NWS Data Modules

Jim Brophy
Sydney Shimko

What Governments and Universities Need to Know About the ADA's April 2026 Web Accessibility Compliance Deadline

A sweeping new federal deadline is set to transform how state and local governments, as well as many public colleges and universities, deliver online experiences. Here's what you need to know to achieve compliance effectively, efficiently, and on time.

The author standing in front of a log cabin with soft, warm lighting

5 Minute Read | November 10, 2025 | Jenna Dehn

Topic - NWS Data Modules

HubSpot
UX & Website Design
UX & Website Strategy
Website Development
WordPress

PersonID - NWS Data Modules

Jenna Dehn

Destination UX: Content Design & Content Migration Are Keys to a Successful Website

Investing in expert content design and migration can result in a holistic, user-friendly website experience that leads to exceptional results for your business.

11 Minute Read | November 3, 2025 | Northwoods Team

Topic - NWS Data Modules

Digital Marketing

PersonID - NWS Data Modules

Northwoods Team

Cleaning Up Fake Social Media Followers

Learn about the fake social media follower problem, how it affects your business, and why it's important to purge fake followers from your lists.

9 Minute Read | October 27, 2025 | Jaimie Somlai & Katelyn Goerke

Topic - NWS Data Modules

Brand & Marketing Strategy
UX & Website Strategy

PersonID - NWS Data Modules

Jaimie Somlai
Katelyn Goerke

Enhance Customer Engagement, Market Presence with Both Brand & UX Strategy

Combining UX and brand strategy offers companies several distinct advantages, particularly when undertaking website redesigns or rebranding efforts. Here's how they work together to deliver significant benefits.

Katelyn Goerke standing in front of a log cabin with soft, warm lighting

6 Minute Read | October 20, 2025 | Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Strategy
Website Development

PersonID - NWS Data Modules

Katelyn Goerke

What's Wrong with My Website?

Insider Tips to Help You Diagnose Critical Issues

Diagnosing your site’s underlying issues requires a structured approach to gathering and analyzing data. Without hard evidence, you risk spending time and budget on changes that don’t move the needle.

Alex Boston standing in front of a log cabin with soft, warm lighting

5 Minute Read | October 13, 2025 | Alex Boston

Topic - NWS Data Modules

Digital Marketing
SEO & Content Marketing

PersonID - NWS Data Modules

Alex Boston

What We Know About the August 2025 Google Spam Update

Google recently rolled out its biggest spam update in months, running for nearly four full weeks. Here's what we know so far and what it means for your SEO strategy.

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