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8 Minute Read | June 29, 2026 | Rachelle Bowar

PersonID - NWS Data Modules

Rachelle Bowar

Topic - NWS Data Modules

Digital Marketing
SEO & Content Marketing

What Is Schema.org? A Beginner's Guide to Schema Markup for SEO

Schema.org is a critical way to tell Google about the content on your website and, thus, improve your search engine rankings. If you haven't added schema.org code to your site already, here's how to get started.

Rick Fessenbecker standing in front of a log cabin wall with soft, warm lighting.

8 Minute Read | June 15, 2026 | Rick Fessenbecker & Sydney Shimko

PersonID - NWS Data Modules

Rick Fessenbecker
Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Design
Website Development

What We’re Seeing in the Field on PDF Accessibility

With the April 2027 ADA deadline approaching, many organizations are uncovering a surprising truth: PDFs are often their biggest accessibility gap. Here's what we're seeing in the field and the practical strategies every public entity should know.

Alex Boston standing in front of a log cabin wall with soft, warm lighting.

8 Minute Read | June 8, 2026 | Alex Boston

PersonID - NWS Data Modules

Alex Boston

Topic - NWS Data Modules

Data & Analytics
Digital Marketing
SEO & Content Marketing

Google's May 2026 Core Algorithm Update: What We Know

The May 2026 Core Update is fully rolled out, and Google is continuing to reward genuine expertise while squeezing out low-quality, AI-generated content. Here's what SEOs are seeing so far, what to avoid, and how to protect your search rankings.

Man standing in front of log cabin background

16 Minute Read | June 1, 2026 | Fred Pike

PersonID - NWS Data Modules

Fred Pike

Topic - NWS Data Modules

Data & Analytics
Digital Marketing

GA4 Setup Tips

The (non-) Definitive Guide

Learn to maximize the GA4 setup for your website. Northwoods' in-house expert Fred Pike shares tips on site search settings, data retention, custom insights to warn you of low traffic and other anomalies, BigQuery integration, and more.

Jenna Dehn standing in front of a log cabin wall with soft, warm lighting

8 Minute Read | May 18, 2026 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy

Who is Protecting Your Website's Design?

Website design deviations often go unrecognized, because small changes can feel helpful, reasonable, and even necessary in the moment. But they accumulate and subtly erode your user experience. Here are three common examples we see and how to avoid them.

Katelyn Goerke standing in front of a log cabin with soft, warm lighting

6 Minute Read | May 4, 2026 | Katelyn Goerke & Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn
Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Design
UX & Website Strategy
Website Development

What UX Reveals About Your Users (That Analytics Never Will)

UX Reveals the People Behind the Data

If you’re not looking closely at your website’s user experience, optimization remains surface-level. Look beyond analytics to reveal the true, complete picture.

Sydney Shimko standing in front of a log cabin with soft, warm lighting

4 Minute Read | April 20, 2026 | Sydney Shimko

PersonID - NWS Data Modules

Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Design
Website Development

Digital Accessibility Deadline Extended to 2027: How to Make the Most of the Extra Year

If your government agency or university has been racing toward the April 2026 ADA deadline, you just got more time. Here's how to use it wisely.

Matthew Karge standing in a rustic log cabin setting with soft, warm lighting

9 Minute Read | April 13, 2026 | Matthew Karge

PersonID - NWS Data Modules

Matthew Karge

Topic - NWS Data Modules

Artificial Intelligence (AI)
Email Marketing/Marketing Automation
UX & Website Strategy
Website Development

Should You Add an AI Chatbot to Your Manufacturing Website?

Ask These Questions Before You Spend a Dollar

Before you add an AI chatbot to your manufacturing website, make sure you ask the right questions. Learn when chatbots help vs. when they hurt UX and leads.

Edward Kozlowski standing in a log cabin interior with soft, warm lighting.

6 Minute Read | April 6, 2026 | Edward Kozlowski

PersonID - NWS Data Modules

Edward Kozlowski

Topic - NWS Data Modules

Artificial Intelligence (AI)
Brand & Marketing Strategy
Digital Marketing
SEO & Content Marketing

How to Optimize Content for AI Search in 2026

As artificial intelligence continues to reshape the digital landscape, content creators and marketers face yet another new frontier: Generative Engine Optimization (GEO). Here's how to optimize your content strategy for AI search.

4 Minute Read | March 16, 2026 | Sydney Shimko

PersonID - NWS Data Modules

Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Strategy
Website Development

When Convenience Meets Accessibility: The "Listen" Era

AI Playback represents a significant milestone in normalizing web accessibility – blurring the lines between features designed to meet specific needs and features that benefit everyone.

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