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Email marketing is a critical form of communication between companies and consumers, especially right now. But, how do you get recipients to open your emails and answer your calls to action? Start with these four personalization tactics.
Despite the COVID-19 pandemic, one of our national B2C clients made winning digital moves this past season that significantly strengthened its brand long-term. Find out how Northwoods and our client achieved exceptional results and how your B2C brand can, too.
Has your ecommerce business ventured into digital advertising yet? Digital advertising fuels growth for any ecommerce play. In this case study Northwoods shows how your ecommerce business could thrive through digital advertising. Read on to learn more.
We know it can be hard to keep up with ever-changing digital marketing news and trends. But no need to stress – we’ve got you covered! Check out our round-up of the latest news and trends in the world of digital marketing for summer 2020.
Google’s recent featured snippets update leads users to highlighted text on the webpage from which a featured snippet result is pulled. The change isn’t happening on every featured snippet, but for sites that are impacted, it could (for better or worse) alter where users land on your webpages. Learn more about this latest update and its potential impact on your digital strategy.
The importance of link building to your overall SEO strategy has never been more important. Follow these tips to increase your site's domain authority, referral traffic, and trustworthiness.
Google’s May 2020 core update was a larger one, impacting search ranking algorithms and resulting in individual sites performing better or worse. Our team shares an overview of the update, which industries were most affected, and what to do if your site lost ranking.
In good times and bad, American charities and non-profits need all the help they can get. Google Grants allows qualified non-profits to advertise on Google search results with no out-of-pocket expense. Read on to see how Google Grants can help your non-profit organization.
One of the best ways to grow leads is by implementing strategies other companies have found successful. Try combining these three tactics we used with one of our manufacturing clients to drive impactful results and substantially lower cost per conversion.
A website redesign is challenging enough without the additional disruption of a global pandemic. So how do you develop a strategy to redesign your site in today's uncertain environment? Start with these 6 steps.