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Katelyn Goerke standing in front of a log cabin with soft, warm lighting

5 Minute Read | February 16, 2026 | Katelyn Goerke

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development

PersonID - NWS Data Modules

Katelyn Goerke

What to Expect After Launching a Website

Your new website is live. Congratulations! Here’s what to realistically expect now and how to achieve long-term success.

Rachelle Bowar standing in front of a log cabin with soft, warm lighting

8 Minute Read | February 9, 2026 | Rachelle Bowar

Topic - NWS Data Modules

Digital Advertising
Digital Marketing

PersonID - NWS Data Modules

Rachelle Bowar

Google Ads AI: How AI Mode and AI Overviews Are Changing Paid Search

Google's expansion of ad placements inside AI Mode signals a fundamental change in how paid search shows up in AI-powered search experiences. Here's what advertisers need to know.

Alex Boston standing in front of a log cabin with soft, warm lighting

10 Minute Read | February 2, 2026 | Alex Boston & Edward Kozlowski

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Advertising
Digital Marketing
SEO & Content Marketing

PersonID - NWS Data Modules

Alex Boston
Edward Kozlowski

Your Digital Marketing Roadmap for 2026

Navigating AI Search, SEO and Paid Ads

In 2026, digital marketers face a landscape that's both familiar and evolving. AI search tools continue to make headlines, click-through rates are shifting, and there's no shortage of hype about what's "dead" and what's "essential." Here, we cut through the noise to help you focus on what actually matters for your digital marketing strategy this year.

6 Minute Read | January 26, 2026 | Alex Boston

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Marketing
SEO & Content Marketing

PersonID - NWS Data Modules

Alex Boston

Understanding Google's December 2025 Core Update

Google started rolling out its third major core algorithm update of 2025 just in time for the holidays. Here's the impact we're seeing so far and what you should do if your site is losing rankings.

The author standing in front of a log cabin with soft, warm lighting

5 Minute Read | January 19, 2026 | Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Strategy

PersonID - NWS Data Modules

Katelyn Goerke

Website UX Checkup for the New Year

As you set your resolutions for 2026, make sure to include a few for your company’s website – particularly around UX. Here's how to get started.

Rick Fessenbecker in front of a log cabin wall with soft, warm lighting

5 Minute Read | January 12, 2026 | Rick Fessenbecker & Brett Smoot

Topic - NWS Data Modules

Data & Analytics
Digital Advertising
Digital Marketing
Privacy

PersonID - NWS Data Modules

Brett Smoot
Rick Fessenbecker

3 Basic First Steps Toward Online Data Privacy Law Compliance

Compliance with online data privacy laws reduces legal and marketing risk and creates a better relationship with your users – if you put the right tools and procedures in place. Here are three steps to take right now.

Jenna Dehn standing in front of a log cabin with soft, warm lighting

8 Minute Read | January 5, 2026 | Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development

PersonID - NWS Data Modules

Jenna Dehn

Website Design Trends for 2026

Watch for design trends that blend thoughtful UX, smart use of AI, and brand-forward creativity to make sites easier to understand, more accessible, and more memorable.

4 Minute Read | December 22, 2025 | Northwoods Team

Topic - NWS Data Modules

Accessibility
Artificial Intelligence (AI)
Brand & Marketing Strategy
Digital Advertising
Digital Marketing
SEO & Content Marketing
UX & Website Design
UX & Website Strategy
Website Development

PersonID - NWS Data Modules

Northwoods Team

Best of Northwoods 2025

We take a look back at the blogs, webinars, podcast episodes, and videos that sparked the most interest from our clients, partners, readers, followers, and fans this year.

Jaimie Somlai standing in front of a log cabin with soft, warm lighting

4 Minute Read | December 15, 2025 | Jaimie Somlai

Topic - NWS Data Modules

Brand & Marketing Strategy

PersonID - NWS Data Modules

Jaimie Somlai

Brand Strategy vs. Marketing Strategy

Brand strategy and marketing strategy are distinctly different from one another, yet equally important to your long-term business success. Here's an overview of each and how they work together to drive growth, profitability and loyalty.

Sydney Shimko standing in front of a log cabin with soft, warm lighting

5 Minute Read | December 8, 2025 | Sydney Shimko & Alex Boston

Topic - NWS Data Modules

Accessibility
SEO & Content Marketing

PersonID - NWS Data Modules

Alex Boston
Sydney Shimko

Good Web Accessibility Is Good SEO: Here's Why that Matters

Jaw-dropping results from a recent Semrush study underscore what our team here at Northwoods has known for years: good accessibility is inherently good SEO. Reap SEO rewards by making sure your site is accessible to all users.

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