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B & L Photo

UX Strategy | Website Development

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B&L Photo Lab is a photo restoration, digitization, professional editing and printing, and custom framing business in Milwaukee. The owners, Bob and Lauren, provide hands on services to their clients to produce exceptional services to heirloom photography. 

Northwoods WordPress Experts Simplify the Process of Improving B&L's Digital Outreach 

B&L Photo Lab had a website on a platform that was difficult to manage and could not rely on its vendor to provide support. Northwoods conducted a digital marketing audit to develop a strategy to create new content and increase leads. Northwoods also rebuild the website on the WordPress platform for easier long-term management.  

The Situation

  • B&L Photo Lab could not make changes to their website without involvement from a vendor that was not responsive.
  • Sales leads had all but dried up from the website.
  • The website did not properly represent the services they could provide.

The Solution

  • Northwoods completed a digital marketing audit with recommendations on how to improve content for better sales.
  • Northwoods built a new website on the WordPress platform with standardized tools that could be managed by anyone. 
  • Northwoods began monthly maintenance to update the WordPress core, Theme, PHP, and plugins. 

The Outcome

  • The new website has experienced a 300% growth in its keyword rankings since launching in 2019.
  • Sales have increased each quarter with new leads directly attributed to the website.

Northwoods continues to provide monthly updates and expert support to maintain B&L's WordPress website. 

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