Five Star Race Car Bodies is the industry leading manufacturer of advanced composites, polycarbonate windows, and thermoformed plastics. Its technologies are born from the tight-tolerance, high performance world of auto racing, making it the leader in developing lighter and stronger automotive exterior components for all forms of motorsports.
When the team at Five Star first reached out to Northwoods, they were solely looking to migrate their website to a different CMS. However, after getting to know their new digital BFFs and gaining some honest feedback, they decided to follow Northwoods’ expert advice and take their site to the next level. The project evolved into a digital strategy and development of a new e-commerce website that would help Five Star grow sales and build stronger relationships with its network of dealers.
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