Heartland Advisors, known as America's Value Investor, is a boutique, employee-owned investment firm in Milwaukee, Wisconsin with approximately $1.9 billion in assets under management.
Northwoods worked with Heartland Advisors to develop a modern, responsive website that uses data automation to pull in and display financial statistics from live, third-party feeds. To achieve this, we leveraged the powerful back-end capabilities of Titan CMS , an enterprise content management system powered by Northwoods. These data automation processes eliminate the need for manual updates, saving Heartland Advisors hundreds of hours of time annually.
The site also offers gated, password-protected content, allowing users to register to obtain access to deeper reporting on Heartland Advisors’ services.
Several years after the site launch, Northwoods conducted a thorough accessibility audit using a combination of automated tools, manual testing, and assistive technologies. We identified and resolved compliance issues to meet WCAG 2.2 Level AA standards, helping to support a more inclusive, user-friendly experience on the website's legacy code base.
As a long-time client of Northwoods, Heartland Advisors has relied on our digital experts for many years, looking to our team for guidance on data-driven strategy and UX solutions.
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