Website Design & Development
Heartland Advisors, known as America's Value Investor, is a boutique, employee-owned investment firm in Milwaukee, Wisconsin with approximately $5.3 billion in assets under management.
Northwoods worked with Heartland Advisors to develop an enhanced version of their mobile-friendly site. The site features data automation to allow financial statistics throughout the site to be updated automatically from live feeds that Titan CMS consumes, eliminating the need for manual updates and saving hundreds of hours of time annually. In addition, Heartland has gated, password protected content. All users can see the teaser text for each article; however, if a user wants to access full articles, they can register to obtain Heartland's consent. Once registered, they simply click the headline, provide credentials, and view the content. This prevents users from having to register before consuming any content on the site.