Skip to Content

sunlit forest

The Institutes Knowledge Group

Digital Advertising 

Main Content

The Institutes Knowledge Group helps people build foundational, technical, and leadership skills to stay ahead of evolving trends in risk management and insurance. They offer more than 25 practical Institutes Designation programs, including CPCU®, along with courses, collegiate studies, and executive education programs.

The Institutes serves as the administrative umbrella for a range of non-profit organizations working within the insurance industry. When The Institutes first came to Northwoods, they were looking to support one of those nonprofits – the CPCU Society – with Google and social media advertising to help drive course registrations. The Institutes were so impressed by our data-backed strategies and campaign results, that they have chosen Northwoods as their trusted digital guides again and again. 

Northwoods now provides digital advertising support to eight of The Institutes' member organizations, with strategies and tactics tailored to each group’s unique goals and KPIs, and we've enabled them to track cross-domain conversions on multiple business units that they were not tracking previously. Our team conducts ongoing research, ad development, and analysis along with weekly monitoring to ensure that keywords, location targeting, placement, and messaging are optimized for success. We also provide The Institutes with monthly reports that include campaign analytics and recommendations to maximize ad spend. 

By using a highly customized approach for each of The Institutes’ organizations, we’ve helped them achieve their goals of building awareness, increasing course registrations, and adding new members. 

Visit Website