Three Pillars Senior Living Communities, sponsored by the Masonic Fraternity, takes pride in meeting the social, physical, and spiritual needs of older adults through high-quality housing and services.
Three Pillars needed a website makeover. Deficiencies in its former Search Engine Optimization (SEO) strategy were hurting the organization's chances to gain new clients, and poor information architecture was making it hard for current clients to navigate the site. Northwoods provided a full digital analysis, including keyword and user research. The result was a new site on Titan CMS, an enterprise content management system powered by Northwoods, that also incorporates a blog, giving the Three Pillars team an easy way to update content and maintain the site’s meta data.
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