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Original Broadcast Date: Thursday, July 16, 2026

Incremental Updates, Better ROI: Fix Your Website Without a Full Redesign

Presented By: Katelyn Goerke, UX Research Lead

Too often, organizations let small website usability issues quietly pile up until the site feels so outdated and broken that a full, expensive redesign seems like the only option. But, your website doesn't need to reach its breaking point before you fix it. 

Join us as we make the case for a smarter, more sustainable approach: incremental updates. Instead of waiting years for a major overhaul, we'll show you how small, strategic updates made on a regular basis can deliver better results for your users and your business without the cost or chaos of a full redesign.

Key Take Aways

  • Understand why ongoing improvements often outperform one-time redesigns in both impact and ROI.
  • Learn the most common UX issues that regular monitoring catches before they cost you conversions.
  • Discover which metrics and user behaviors are worth tracking over time and what they're actually telling you about the health of your website.

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