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4 Minute Read | December 22, 2025

Best of Northwoods 2025

In 2025, digital marketers juggled rapid advances in AI, consumers’ growing demands for exceptional and accessible online experiences, changing search behavior, and rising expectations for authentic, privacy-conscious interactions – to name just a few.

Through it all, our team was honored to help you continue to navigate these advancements practically and responsibly.

Before we dive into another year of innovation and rapid change, let’s take a look back at the blogs, webinars, podcast episodes, and videos that sparked the most interest from you – our clients, partners, readers, followers, and fans - in 2025.

If you missed any of them, now’s a great time to catch up!

Most Popular Blog Posts of 2025

  1. Should I Use AI to Write My Blog Posts?
  2. Brand Strategy vs. Marketing Strategy
  3. The Problem with Nested Folders and Sites on SharePoint
  4. Optimizing Content for Generative AI Search
  5. 2025 Website Design Trends
  6. Cleaning Up Fake Social Media Followers
  7. Why ADHD Accessibility Matters in Web Development
  8. A Guide to Building and Managing Complex, Data-Heavy Websites
  9. Website Policy Best Practices: Privacy, Terms & Conditions, and Accessibility
  10. 10 Signs It’s Time to Redesign Your Website

Subscribe to our blog.

Most Popular Webinars of 2025

  1. Become a Digital Marketing Superhero: Tips for SEO Success
  2. From SEO to GEO: Position Your Brand for Success in the Age of AI-Powered Search
  3. Website Design Trends to Watch in 2026
  4. AI Secrets to Building Websites that Captivate and Convert
  5. Your Roadmap to Digital Marketing Success in 2025

Subscribe to our weekly webinar emails.

Most Popular Podcast Episodes of 2025

  1. The Dynamic Duo of Brand Strategy & UX Research

2. Generative Engine Optimization: What Marketers Need to Know

3. AI in Digital Marketing: Strategies for Success

4. How to Choose a Website Design and Development Partner

5. Digital Marketing for Manufacturers

Watch or listen to our Around the Campfire podcast on YouTube.

Most Popular Videos of 2025

1. What Is Generative Engine Optimization?

2. Is SEO Still Important in the Age of AI?

3. Ensuring Color Contrast for Web Accessibility

4. When to Use Short Tail vs. Long Tail Keywords for SEO

5. The Importance of Heading Structure for Web Accessibility

6. Why Structured Data Markup Is Important for AI Search

7. The Future of AI in Marketing and Advertising

8. Is Blog Content Still Effective for SEO?

9. Are Websites Still Important in the Age of AI?

10. Using Data Visualization to Optimize Digital Ad Campaigns

Follow our YouTube channel for our team’s insights on the latest digital marketing trends and news.

Thank you for engaging with us this past year!

As we look ahead to the new year, we’re excited to keep exploring what’s next in AI, UX, websites, data privacy, accessibility … all things digital – and to keep helping you plan, build, and grow smarter every step of the way.

Here’s to an amazing 2026!

Ready to get started on a new year of learning? Join us for our next webinar, Digital Marketing 2026: Staying Ahead in the Age of AI, on January 15. See you there!

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Related Blog Posts

Generative Engine Optimization: What Marketers Need to Know
Website Policy Best Practices: Privacy, Terms & Conditions, and Accessibility
Should I Use AI to Write My Blog Posts?
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<p style="margin-bottom:11px; margin-top:5px">In 2025, digital marketers juggled rapid advances in AI, consumers&rsquo; growing demands for exceptional and accessible online experiences, changing search behavior, and rising expectations for authentic, privacy-conscious interactions &ndash; to name just a few.</p>

<p>Through it all, our team was honored to help you continue to navigate these advancements practically and responsibly.</p>

<p>Before we dive into another year of innovation and rapid change, let&rsquo;s take a look back at the blogs, webinars, podcast episodes, and videos that sparked the most interest from you &ndash; our clients, partners, readers, followers, and fans - in 2025.</p>

<p>If you missed any of them, now&rsquo;s a great time to catch up!</p>

<h2>Most Popular Blog Posts of 2025</h2>

<ol>
	<li><a href="https://www.nwsdigital.com/Blog/Should-I-Use-AI-to-Write-My-Blog-Posts">Should I Use AI to Write My Blog Posts?</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/Brand-Strategy-vs.-Marketing-Strategy">Brand Strategy vs. Marketing Strategy</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/The-Problem-with-Nested-Folders-and-Sites-on-SharePoint">The Problem with Nested Folders and Sites on SharePoint</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/Optimizing-Content-for-Generative-AI-Search">Optimizing Content for Generative AI Search</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/2025-Website-Design-Trends">2025 Website Design Trends</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/Cleaning-Up-Fake-Social-Media-Followers">Cleaning Up Fake Social Media Followers</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/Why-ADHD-Accessibility-Matters-in-Website-Development">Why ADHD Accessibility Matters in Web Development</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/A-Guide-to-Building-and-Managing-Complex-Data-Heavy-Websites">A Guide to Building and Managing Complex, Data-Heavy Websites</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/Website-Policy-Best-Practices-Privacy-Terms--Conditions-and-Accessibility">Website Policy Best Practices: Privacy, Terms &amp; Conditions, and Accessibility</a></li>
	<li><a href="https://www.nwsdigital.com/Blog/10-Signs-Its-Time-to-Redesign-Your-Website">10 Signs It&rsquo;s Time to Redesign Your Website</a></li>
</ol>

<p><strong><a href="https://www.nwsdigital.com/Stories/Blog/Subscribe-to-Our-Blog" linktype="3" rel="noopener noreferrer" target="_blank">Subscribe to our blog</a>.</strong></p>

<h2>Most Popular Webinars of 2025<span style="font-size:11pt"><span style="line-height:110%"><span style="font-family:Arial,sans-serif"> </span></span></span></h2>

<ol>
	<li><a href="https://www.nwsdigital.com/Workshops-Recording/Become-a-Digital-Marketing-Superhero-Tips-for-SEO-Success?Occurrence=2025-04-10T10:00:00" linktype="3" target="_self">Become a Digital Marketing Superhero: Tips for SEO Success</a></li>
	<li><a href="https://www.nwsdigital.com/Workshops-Recording/From-SEO-to-GEO-Position-Your-Brand-for-Success-in-the-Age-of-AI-Powered-Search?Occurrence=2025-07-17T10:00:00" linktype="3" target="_self">From SEO to GEO: Position Your Brand for Success in the Age of AI-Powered Search</a></li>
	<li><a href="https://www.nwsdigital.com/Workshops-Recording/Website-Design-Trends-to-Watch-in-2026?Occurrence=2025-12-11T10:00:00" linktype="3" target="_self">Website Design Trends to Watch in 2026</a></li>
	<li><a href="https://www.nwsdigital.com/Workshops-Recording/AI-Secrets-to-Building-Websites-that-Captivate-and-Convert?Occurrence=2025-06-12T10:00:00" linktype="3" target="_self">AI Secrets to Building Websites that Captivate and Convert</a></li>
	<li><a href="https://www.nwsdigital.com/Workshops-Recording/Your-Roadmap-to-Digital-Marketing-Success-in-2025?Occurrence=2025-01-09T10:00:00" linktype="3" target="_self">Your Roadmap to Digital Marketing Success in 2025</a></li>
</ol>

<p><strong><a href="https://www.nwsdigital.com/subscribe" linktype="3" rel="noopener noreferrer" target="_blank">Subscribe to our weekly webinar emails</a>.</strong></p>

<h2>Most Popular Podcast Episodes of 2025<span style="font-size:11pt"><span style="line-height:110%"><span style="font-family:Arial,sans-serif"> </span></span></span></h2>

<ol>
	<li>The Dynamic Duo of Brand Strategy &amp; UX Research</li>
</ol>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/-ktinb-RJVY?si=NoXKEPn7Ajv9YAaN" title="The Dynamic Duo of Brand Strategy &amp; UX Research" width="560"></iframe></p>

<p>2. Generative Engine Optimization: What Marketers Need to Know</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/Z45YLtVc3eI?si=AfaxmjavrArSo86A" title="Generative Engine Optimization: What Marketers Need to Know" width="560"></iframe></p>

<p>3. AI in Digital Marketing: Strategies for Success</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/MKUpY2GE0hI?si=BiyfFjqLxNMUS8uO" title="AI in Digital Marketing: Strategies for Success" width="560"></iframe></p>

<p>4. How to Choose a Website Design and Development Partner</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/ZCwtYvLNqFc?si=tja414d3cxGMDpfY" title="How to Choose a Website Design and Development Partner" width="560"></iframe></p>

<p>5. Digital Marketing for Manufacturers</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/24SuDEOMi2E?si=atiQpWu4lQDZIO1v" title="Digital Marketing for Manufacturers" width="560"></iframe></p>

<p><strong><a href="https://www.youtube.com/playlist?list=PLjryagLpHLbZkDtmGCcvzz5uW4NvarCJM" linktype="3" rel="noopener noreferrer" target="_blank">Watch or listen to our Around the Campfire podcast on YouTube</a>.</strong></p>

<h2>Most Popular Videos of 2025<span style="font-size:11pt"><span style="line-height:110%"><span style="font-family:Arial,sans-serif"> </span></span></span></h2>

<p>1. What Is Generative Engine Optimization?</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/dMZf8cCkpfk?si=RWDx1A-yAkUlTAy0" title="What Is Generative Engine Optimization?" width="560"></iframe></p>

<p>2. Is SEO Still Important in the Age of AI?</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/2VTVk646V-E?si=_o5plRzBmFWGPGi2" title="Is SEO Still Important in the Age of AI?" width="560"></iframe></p>

<p>3. Ensuring Color Contrast for Web Accessibility</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/hhjB4V_ySWo?si=CA0cxArfs1cnSlz5" title="Ensuring Color Contrast for Web Accessibility" width="560"></iframe></p>

<p>4. When to Use Short Tail vs. Long Tail Keywords for SEO</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/Zoj-d8NSBGs?si=WIvkbN8dUboldQkK" title="When to Use Short Tail vs. Long Tail Keywords for SEO" width="560"></iframe></p>

<p>5. The Importance of Heading Structure for Web Accessibility</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/BGJD-RumXKs?si=6OldgzhJewInAvxb" title="The Importance of Heading Structure for Web Accessibility" width="560"></iframe></p>

<p>6. Why Structured Data Markup Is Important for AI Search</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/W7DGpRCbfgo?si=AmJOpcY7nZr6LWKc" title="Why Structured Data Markup Is Important for AI Search" width="560"></iframe></p>

<p>7. The Future of AI in Marketing and Advertising</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/8-Z2ni6NhII?si=Rr_XeHfCRsDFNY9X" title="The Future of AI in Marketing and Advertising" width="560"></iframe></p>

<p>8. Is Blog Content Still Effective for SEO?</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/i-0rS8xFJbw?si=w9uMW8A8tAAIkgFf" title="Is Blog Content Still Effective for SEO?" width="560"></iframe></p>

<p>9. Are Websites Still Important in the Age of AI?</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/0oCum2hHJwc?si=EDAVtBwuV_0NSm3F" title="Are Websites Still Important in the Age of AI?" width="560"></iframe></p>

<p>10. Using Data Visualization to Optimize Digital Ad Campaigns</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/81RfdnGGtl8?si=TXAad5a-p26a_elQ" title="Using Data Visualization to Optimize Digital Ad Campaigns" width="560"></iframe></p>

<p><strong><a href="https://www.youtube.com/channel/UCuZAGwKB4qecU_QVvL1P9HQ" linktype="3" rel="noopener noreferrer" target="_blank">Follow our YouTube channel for our team&rsquo;s insights on the latest digital marketing trends and news</a>.</strong></p>

<p style="margin-bottom:11px; margin-top:5px">Thank you for engaging with us this past year!</p>

<p>As we look ahead to the new year, we&rsquo;re excited to keep exploring what&rsquo;s next in AI, UX, websites, data privacy, accessibility &hellip; all things digital &ndash; and to keep helping you plan, build, and grow smarter every step of the way.</p>

<p>Here&rsquo;s to an amazing 2026!</p>

<p><em>Ready to get started on a new year of learning? Join us for our next webinar, <a href="https://www.nwsdigital.com/Workshops/Digital-Marketing-2026-Staying-Ahead-in-the-Age-of-AI?Occurrence=2026-01-15T10:00:00">Digital Marketing 2026: Staying Ahead in the Age of AI</a>, on January 15. See you there!</em></p>

<p style="margin-bottom:11px; margin-top:5px"><span style="font-size:11pt"><span style="line-height:110%"><span style="font-family:Arial,sans-serif"></span></span></span></p>
/Northwoods-2020/Hero-Images/Hiker-Looking-Out-Over-Mountains.pngHiker looking out over the mountainsNorthwoods Team/Northwoods-2020/People/NWS-Bug-Grey.pngNorthwoods logo bug<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script><script>hbspt.forms.create({ region: "na1", portalId: "23630176",  formId: "40c5bbae-05a2-42ea-94dd-1662181fd56e"  });</script>/Northwoods-2023/Blog/Social-Cards/Best-of-Northwoods-2025---Blog-Social-Card.jpg?LargeBest of Northwoods 20252025-12-22T00:00:00/Northwoods-2023/Blog/Social-Cards/Best-of-Northwoods-2025---Blog-Social-Card.jpgWe take a look back at the blogs, webinars, podcast episodes, and videos that sparked the most interest from our clients, partners, readers, followers, and fans this year.3621622/People/Northwoods-TeamNorthwoodsTeamYour Trusted Digital Trail Guides<p>For more than 25 years, the digital experts at Northwoods have been helping clients improve their websites, software, and digital strategy and marketing. How can we help you meet your goals?&nbsp;</p>

<p><a href="/Northwoods-2020/Services" linktype="2" target="_self">Learn more about our services</a>.</p>Northwoods TeamFor more than 25 years, the digital experts at Northwoods have been helping clients improve their websites, software, and digital strategy and marketing./Northwoods-2020/People/NWS-Bug-Grey.pngalt=""Add-In Type - NWS Data ModulesAudience - NWS Data ModulesCategory - NWS Data ModulesCommittee - NWS Data ModulesDivision - NWS Data ModulesEvent Audience - NWS Data ModulesEvent Service - NWS Data ModulesEvent Type - NWS Data ModulesFile Type - NWS Data ModulesLocality - NWS Data ModulesModule - NWS Data ModulesPackage Type - NWS Data ModulesPerson - NWS Data ModulesPersonID - NWS Data ModulesNorthwoods TeamPractice Area - NWS Data ModulesProduct Version - NWS Data ModulesProductVersion - NWS Data ModulesRecord Maturity - NWS Data ModulesRecorded Webinar TopicsRegion - NWS Data ModulesResource Type - NWS Data ModulesSite Display - NWS Data ModulesSkillLevel - NWS Data ModulesTopic - NWS Data ModulesVideo Status - NWS Data ModulesVideoAudience - NWS Data ModulesVideoClassification - NWS Data ModulesVideoStatus - NWS Data ModulesTeamAdd-In Type - NWS Data ModulesAudience - NWS Data ModulesCategory - NWS Data ModulesCommittee - NWS Data ModulesDivision - NWS Data ModulesEvent Audience - NWS Data ModulesEvent Service - NWS Data ModulesEvent Type - NWS Data ModulesFile Type - NWS Data ModulesLocality - NWS Data ModulesModule - NWS Data ModulesPackage Type - NWS Data ModulesPerson - NWS Data ModulesPersonID - NWS Data ModulesNorthwoods TeamPractice Area - NWS Data ModulesProduct Version - NWS Data ModulesProductVersion - NWS Data ModulesRecord Maturity - NWS Data ModulesRecorded Webinar TopicsRegion - NWS Data ModulesResource Type - NWS Data ModulesSite Display - NWS Data ModulesNWS DigitalSkillLevel - NWS Data ModulesTopic - NWS Data ModulesAccessibilityArtificial Intelligence (AI)Brand & Marketing StrategyDigital AdvertisingDigital MarketingSEO & Content MarketingUX & Website DesignUX & Website StrategyWebsite DevelopmentVideo Status - NWS Data ModulesVideoAudience - NWS Data ModulesVideoClassification - NWS Data ModulesVideoStatus - NWS Data Modules02025-12-22T06:59:13.89700