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3 Minute Read | March 26, 2020

Options for Pushing Out Urgent Messaging During the COVID-19 Pandemic (and Beyond)

With information and directives regarding the novel coronavirus and COVID-19 changing daily over the past several weeks, organizations across all industries and markets have been scrambling to disseminate information quickly and accurately to their employees, prospects, customers, business partners and constituents. Using channels such as email and social media are quick and relatively easy to broadcast urgent information, but these messages get pushed down inboxes and feeds, and may eventually get lost. SMS messaging might be an option, but is usually a niche, mass market tactic and typically has associated cost, taking valuable time to set-up and test.

Therefore, your website is the logical, strategic choice to publish any urgent messaging. And if done correctly, is extremely effective and reliable in providing the same messaging consistently to your users without being intrusive.

However, does your Content Management System (CMS) have a way to quickly create and publish urgent, informational content on your website where you want it and when you need it?

To be certain, a volatile situation such as the COVID-19 pandemic is just one use case for having this capability within your CMS. During the past several years, our digital strategies have uncovered a variety of scenarios that require the ability to quickly and smartly add alerts or urgent messaging to a clients’ website. Some of these use cases include:

  • Special program announcements
  • Crisis communications
  • High-value calls-to-action, such as fundraiser deadlines
  • Important news, such as facility closings
  • Temporary messaging for employees
  • Campaigns or promotions
  • Trade show updates

Of course, it’s human nature not to think about something…until you really need it. Having the ability to publish time sensitive messaging is half the battle. Before rushing to put something up hastily, thoughtfully consider where and how often you want this messaging to appear, and where your users are most likely to find it. The home page does makes sense, but there are additional items to consider:

  • How long does the message need to be visible? A few days, weeks, or months? Undetermined?
  • Should it be a pop-up on the home page, a piece of content on the home page, or placed in the global or utility navigation?
  • Will users see it easily?
  • Should the message link to a page that contains additional, detailed information, perhaps with a call-to-action?
  • Where else on the site should this messaging live? Not everyone enters your site through the home page. What do your analytics tell you?

My colleague Fred Pike, Managing Director and CFO of Northwoods, put together this excellent 3-minute video with examples of urgent messaging. Fred demonstrates several different implementations and provides commentary on how several of our clients solved urgent messaging quickly within their CMS.

 

 

How to Get Started

Northwoods has several viable, fast and easy-to-implement solutions that allow you to easily add urgent messaging, regardless of which CMS you use. And remember, once we all emerge safely from this current crisis, you will be able to re-use this feature for a variety of other, more positive use cases in the future.

Take a look at the video. Consider your options. And contact us for more information.

Please be safe and take care of one another. We are all in this together!

Authored By

Jim Brophy

Jim Brophy

Group Director, Digital

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3614812/Blog/Options-for-Pushing-Out-Urgent-Messaging-During-the-COVID-19-Pandemic-and-Beyond3
<p>With information and directives regarding the novel coronavirus and COVID-19 changing daily over the past several weeks, organizations across all industries and markets have been scrambling to disseminate information quickly and accurately to their employees, prospects, customers, business partners and constituents. Using channels such as email and social media are quick and relatively easy to broadcast urgent information, but these messages get pushed down inboxes and feeds, and may eventually get lost. SMS messaging <u>might</u> be an option, but is usually a niche, mass market tactic and typically has associated cost, taking valuable time to set-up and test.</p> <p>Therefore, your website is the logical, strategic choice to publish any urgent messaging. And if done correctly, is extremely effective and reliable in providing the same messaging consistently to your users without being intrusive.</p> <p>However, does your Content Management System (CMS) have a way to quickly create and publish urgent, informational content on your website <strong><em>where</em></strong> you want it and <strong><em>when</em></strong> you need it?</p> <p>To be certain, a volatile situation such as the COVID-19 pandemic is just one use case for having this capability within your CMS. During the past several years, our digital strategies have uncovered a variety of scenarios that require the ability to quickly and smartly add alerts or urgent messaging to a clients’ website. Some of these use cases include:</p> <ul> <li>Special program announcements</li> <li>Crisis communications</li> <li>High-value calls-to-action, such as fundraiser deadlines</li> <li>Important news, such as facility closings</li> <li>Temporary messaging for employees</li> <li>Campaigns or promotions</li> <li>Trade show updates</li> </ul> <p>Of course, it’s human nature not to think about something…<em>until you really need it</em>. Having the ability to publish <strong>time sensitive messaging</strong> is half the battle. Before rushing to put something up hastily, thoughtfully consider where and how often you want this messaging to appear, and where your users are most likely to find it. The home page does makes sense, but there are additional items to consider:</p> <ul> <li>How long does the message need to be visible? A few days, weeks, or months? Undetermined?</li> <li>Should it be a pop-up on the home page, a piece of content on the home page, or placed in the global or utility navigation?</li> <li>Will users see it easily?</li> <li>Should the message link to a page that contains additional, detailed information, perhaps with a call-to-action?</li> <li>Where else on the site should this messaging live? Not everyone enters your site through the home page. What do your analytics tell you?</li> </ul> <p>My colleague Fred Pike, Managing Director and CFO of Northwoods, put together this excellent 3-minute video with examples of&nbsp;urgent messaging. Fred demonstrates several different implementations and provides commentary on how several of our clients solved urgent messaging quickly within their CMS.</p> <p>&nbsp;</p> <p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/PS3HMTj-WYw" width="575"></iframe></p> <p>&nbsp;</p> <h2>How to Get Started</h2> <p>Northwoods has several viable, fast and easy-to-implement solutions that allow you to easily add urgent messaging, regardless of which CMS you use. And remember, once we all emerge safely from this current crisis, you will be able to re-use this feature for a variety of other, more positive use cases in the future.</p> <p>Take a look at the video. Consider your options. And <u><span style="color:#0070c0"><a href="/OffNav/Contact-Us" linktype="2" target="_self">contact us</a></span></u> for more information.</p> <p>Please be safe and take care of one another. We are all in this together!</p>
/Northwoods-2020/Hero-Images/Hiker-Looking-Out-Over-Mountains.pngHiker Looking Out Over MountainsJim Brophy/Northwoods-2020/People/Jim-Brophy.jpgMan in front of a log cabin wall with soft, warm lighting<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script><script>hbspt.forms.create({ region: "na1", portalId: "23630176", formId: "40c5bbae-05a2-42ea-94dd-1662181fd56e" });</script>/Northwoods-2020/Blogs/Social-Media-Cards/Blog-OptionsforPushingOutUrgentMessagingDuringtheCOVID-19PandemicandBeyond.jpg?LargeOptions for Pushing Out Urgent Messaging During the COVID-19 Pandemic (and Beyond)2020-03-26T00:00:00/Images/Blogs/NWS/QuickMessagingDuringCOVID-19.png?MediumYour website is a logical, strategic channel by which to publish urgent messaging. When implemented correctly, website alert messaging is extremely effective and reliable in providing your users with consistent messaging without being intrusive. Here are some examples.362098/People/Jim-BrophyJimBrophyGroup Director, Digital<p>Jim has been with Northwoods since 2010, providing digital marketing insights, solutions, and direction informed by decades of experience. His specialties include B2B web strategy, digital marketing strategy, and UX best practices, and he oversees Northwoods&rsquo; customer satisfaction initiative, True North, ensuring every client is on the right path in their digital journey. Away from the office, Jim loves golf, hiking national parks, and movies (especially sci-fi), and is a devoted sports fan, with a different team hat for nearly every day of the year. He also volunteers for the Milwaukee Symphony and is a past member of the Atlanta and Milwaukee Symphony Choruses and The Southeastern Savoyards, a professional Gilbert &amp; Sullivan repertory company.</p>Jim Brophy/Northwoods-2020/People/Jim-Brophy.jpgJim BrophyAdd-In Type - NWS Data ModulesCategory - NWS Data ModulesCommittee - NWS Data ModulesDivision - NWS Data ModulesEvent Audience - NWS Data ModulesEvent Service - NWS Data ModulesEvent Type - NWS Data ModulesLocality - NWS Data ModulesModule - NWS Data ModulesNWS Data ModulesTopic - NWS Data ModulesPackage Type - NWS Data ModulesPersonID - NWS Data ModulesJim BrophyProductVersion - NWS Data ModulesRecorded Webinar TopicsRegion - NWS Data ModulesSite Display - NWS Data ModulesSkillLevel - NWS Data ModulesTopic - NWS Data ModulesVideoAudience - NWS Data ModulesVideoClassification - NWS Data ModulesVideoStatus - NWS Data ModulesTeamAccount DirectorsAll StaffSales/MktgStrategistsAdd-In Type - NWS Data ModulesCategory - NWS Data ModulesCommittee - NWS Data ModulesDivision - NWS Data ModulesEvent Audience - NWS Data ModulesEvent Service - NWS Data ModulesEvent Type - NWS Data ModulesLocality - NWS Data ModulesModule - NWS Data ModulesNWS Data ModulesTopic - NWS Data ModulesDigital MarketingWebsite DevelopmentPackage Type - NWS Data ModulesPersonID - NWS Data ModulesJim BrophyProductVersion - NWS Data ModulesRecorded Webinar TopicsRegion - NWS Data ModulesSite Display - NWS Data ModulesNWS DigitalSkillLevel - NWS Data ModulesTopic - NWS Data ModulesVideoAudience - NWS Data ModulesVideoClassification - NWS Data ModulesVideoStatus - NWS Data Modules02024-02-20T12:39:26.86700