Skip to Content
Main Content

Hiker looking out over the mountains

9 Minute Read | December 18, 2023

Website Design Trends for 2024

Good website design lies in the details – the subtle and often overlooked elements that impact aesthetics, functionality, and usability work together to elevate the overall user experience. They range from thoughtful use of white space for better readability, to subtle changes in color, shadow, or scale when a user hovers the cursor over interactive elements.

Website design, like any other creative realm, has its fads and fashions, which come and go, and its useful innovations and long-term trends, which have staying power. Which design elements will rule in 2024?

Here’s a look at what we expect to see!

Split the Image

This entails breaking a single image into smaller shapes that are closely placed together, maintaining the recognizability of the image content despite its fragmented structure. Such an approach can captivate users' attention and contribute to a design that is both dynamic and intriguing.

An example of a Northwoods design that shows how splitting an image can captivate users' attention.

Design by Northwoods

In the example above, the angles of the unique, interesting shapes guide the eye to the text content and the “learn more” call to action.

This effect carries some risks for images in which human faces are prominent. A bisected face can attract negative attention and make it appear disjointed or broken. In this instance, the faces remain intact, except for the girl in the yellow dress. Her lowered gaze diminishes any adverse impact on the overall design's effectiveness.

A design by Northwoods that shows the effectiveness of splitting an image.

Design by Northwoods

In the example above, diverse rectangle sizes contribute to an asymmetrical design that, despite its unevenness, maintains a sense of balance. Breaking the image into smaller shapes not only generates interest but also elevates an already impressive image, making it even more memorable and compelling for visitors.

A "before" image that shows a single photo and basic purple background.

Before

In the content shown above, there is white text with a basic purple background and a single photo. This layout, though functional, is a case study in common, uninspired design. It lacks the distinction needed to make a lasting impression.

An "after" image that shows the effectiveness of adjusting an image to make it memorable.

After

I employed the same stripe but altered the image by segmenting it into rounded shapes. This effect draws more attention to the speaker, who serves as the focal point of the image.

Unconventional or attention-grabbing shapes pack powerful visual impact, appeal to users, and promote engagement. They play especially well in such crucial sections as landing pages and banners. Unique shapes convey a sense of creativity and innovation, breaking away from traditional design norms. This signals to users that the brand or website is forward-thinking and dynamic.

Bold Shapes

Bold shapes deliver an instant visual punch. They seize the attention of visitors and make a powerful first impression. These shapes also lend themselves to layered, dimensional designs that add depth and visual intrigue to the layout.

In the example below, various shapes harmonize seamlessly. Two wave shapes – one small and light blue, the other large and darker blue – adjoin like puzzle pieces to form the background. A tilted square with rounded corners serves as a window into a photo of a gym.

The focal point of that photo is a woman climbing a rope. Her feet and the tail of the rope dangle outside the window, into both background wave shapes. It’s clever, it’s fun, it’s on-brand. And it’s far more engaging than common boxy grid layouts.

An example of a bold shaped used in website design.

Design by Northwoods

Bold shapes are not always visually loud or overwhelming. They can be subtle and sophisticated which works better for certain brands.

An example of bold shape featuring elegant, simple design.

Design by Northwoods

The example above shows how bold shapes, when applied with elegant simplicity, can make a substantial impact on the design. The strategic use of negative space contributes to a more pleasing and user-friendly experience. Zero visual clutter invites users to concentrate on the primary content or message. The bold, sweeping gesture within the prevailing minimalism strikes a balance that captures and sustains user interest.



Textures

Texture adds depth to an otherwise flat, forgettable appearance. A vast array of available textures offers endless opportunities to make your website design stand out. Textures can evoke emotions; for instance, a soft, smooth texture can convey comfort; a rough texture might suggest ruggedness.

An example of how texture is used in website design.

Design by Northwoods

In our newly updated Northwoods website design, we sought the seamless integration of textures behind our hover cards, as shown above. The tree ring pattern symbolizes longevity and resilience. This suggests that our brand has a solid history and continues to grow steadily – we’re here for the long run. Additionally, the association with wooded northern Wisconsin conveys that our brand is down-to-earth, genuine, and authentic.

An example of a web design that incorporates both textures and blod shapes to tell a story.

Design by Northwoods

Bold shapes are just part of the story of the above example. It also incorporates texture to add excitement and depth into the design. The texture serves as a background for the overall website; it subtly emerges behind images, shapes, and content.

The chaotic and dynamic essence of the splatter or spray-paint-like texture carries an edgy vibe that fits unconventional or alternative brands. Textures, like brands, have personalities; it's crucial to align them with the overall theme, target audience, and brand personality. Make sure that they resonate with the intended message and brand image.

Cohesive Imagery

This trend is back to basics: more emphasis on cohesive imagery.

Maintaining consistency and curating thoughtful imagery lends a professional touch that makes a favorable initial impression on visitors. High-quality, uniform images not only elevate the website's professionalism, they also build user trust and entice visitors to dive deeper into the content. Beyond aesthetics, imagery plays a pivotal role in storytelling. Good images strengthen emotional connections between users and your brand or message.

An example of cohesive imagery used in website design.

Design by Northwoods

Team photos, as shown above, hold great opportunity for image cohesion. Consistency in team photos presents a polished appearance, which reflects positively on the professionalism of your team and organization. A consistent photo style and background visually unify a team that comprises diverse members.

Image consistency says this about your company’s ethos: All our team members matter to our organization, and as professionals, they strive to serve clients, customers, and one another well.

An example of black and white imagery used in website design.

Design by Northwoods

Transforming your entire image collection into black and white, as shown above, is a great way to instill cohesion. Black and white helps smooth over images that are spotty or inconsistent in color, lighting, or tone. The straightforward nature of black and white imagery nurtures an aesthetically clean website design. Viewers can concentrate on the content and message presented in a clearer and more straightforward visual experience.

Pop-Out Effect

The pop-out effect creates the illusion of a person emerging -- popping out -- of a shape. The designer either crops the individual from the original image background or seamlessly integrates the background into the shape.

An example of the use of a pop-out image effect on a website.

Design by Northwoods

People are drawn to human faces; incorporating images of people into your design is a powerful way to boost user engagement and prolong time on your website. The pop-out effect amplifies this attention by directing the viewer's focus even more toward the faces or individuals featured in your design.

An example of carefully selected people photos for a website that reflect users' backgrounds, lifestyles and aspirations.

Design by Northwoods

Careful selection of photos of individuals who resonate with your users is a pivotal aspect of this website design trend. Your images should mirror the diversity, values, and experiences of your target audience, and help establish your site as a relatable and inclusive online environment.

Faces that reflect users’ backgrounds, lifestyles, and aspirations cultivate in those users a heightened sense of belonging with your brand. Curating visual content with this in mind not only enriches the user experience but also communicates a powerful message: Your brand comprehends, respects, and values diversity. This intentional approach to image selection contributes to a more emotionally resonant and engaging online presence. It fortifies the bond between your brand and its audience.



Customize Your Icons

Customized icons – in contrast to generic or standard icons – infuse your brand's distinct identity and personality into the user interface. Icons that match your brand's color palette, style, and overall aesthetic contribute to a unified, memorable design.

An example of customized icons used in website design.

Design by Northwoods

Icons can be vibrant design elements. Colorful icons are compelling alternatives that add visual appeal without disrupting a clean design. Beyond serving as eye-catching focal points, these icons efficiently convey information. They are particularly beneficial with complex topics, such as medical terms (as shown above), where finding suitable imagery might pose a challenge.

An example of gradient usage in iconography.

Design by Northwoods

Integrating gradients into icons can bring depth, dimension, and a modern feel to a website’s design. Specific gradient styles, particularly those featuring bold and vibrant color choices, can contribute to a futuristic or high-tech aesthetic that aligns with certain brand narratives.

This approach works best with bright, vibrant colors. Poorly executed gradients can quickly make a website design feel outdated.

An example of website iconography that features vibrant color.

Design by Northwoods

 

Customized icons can highlight unique features or products within your industry, as shown above. The hand-drawn icon style has an organic quality often associated with eco-friendliness. This association aligns neatly with eco-friendly brands and products.

Line Art

Line art refers to two-dimensional images crafted from simple lines, without color or shading. It appeals to those who appreciate clean, straightforward website design.

An example of line art that adds an elegant and sophisticated feel to a website.

Design by Northwoods

 

The simplicity of this technique, counterintuitively, often adds elegance and sophistication to your design. That is, less is more; every design personality does not have to be an in-your-face personality in order to succeed.

We created the example above for a senior living website, and the line-art floral background was added because flowers are commonly associated with wellness and healing. The imagery aligns seamlessly with the promotional focus of many senior living centers.

An example of geometric line art added to a content block.

Design by Northwoods

 

In the example above, we added some cool geometric line art. Geometric shapes often contribute to a modern and contemporary aesthetic. The line art at the right-hand side of this content adds a subtle, up-to-date sophistication to the design. It also relates to the underlines that separate the event dates and locations in the text, to unify the look.

Rounded Corners

Rounded corners convey a softer and friendlier aesthetic than sharp angles. This creates a more approachable and inviting design. This website design trend is notably effective in industries where a warm and welcoming interface is essential, such as in e-commerce, hospitality, or community-based websites.

An image that uses rounded corners to convey a softer and frienlier aesthetic than sharp angles.

Design by Northwoods

In the example above, the impact of the image's rounded corners is heightened by the two-colored, strategically offset shapes behind it. This application further “rounds-off” the square.

An images that shows the versatility of using rounded corners to open up creative possibilities.

Design by Northwoods

The versatility of rounded corners opens creative possibilities, as shown above. For example: Round corners applied selectively, perhaps on just a couple of corners of a card, introduce a subtle, yet telling, variation to the overall visual composition.

An image that uses rounded corners to convey a friendly and approachable tone.

Design by Northwoods

In specific scenarios, as demonstrated above, rounded corners can add a whimsical touch that matches a brand that seeks a friendly and approachable tone. Some school websites, for example might target audiences that appreciate a casual and creative atmosphere. Rounded angles subtly contribute to a site that extends a warm welcome to students, parents, and educators.

An image that uses angles with the fluidity of soft curves to create a harmonious balance between structure and warmth.

Design by Northwoods

 

Substituting angular edges with curved corners, as shown above, not only creates a more approachable and welcoming design but also serves to temper the assertiveness associated with sharp angles. Combining the precision of angles with the fluidity of soft curves can result in a harmonious blend that strikes a balance between structure and warmth.

Keep a look out for many of these website design trends to pop up in 2024. We’re excited to see how they and other trends unfold!

Are you planning to redesign your website soon? Let Northwoods’ expert web and UI/UX designers ensure your site matches and enhances your brand, meets your users’ needs, and helps you achieve your goals. Reach out to us today for a consultation!

Authored By

Jenna Dehn

Jenna Dehn

UX Design Lead

hand-drawn owl

Get Expert Tips

4207010/Blog/Website-Design-Trends-for-20249
<p style="margin-bottom:11px">Good website design lies in the details &ndash; the subtle and often overlooked elements that impact aesthetics, functionality, and usability work together to elevate the overall user experience. They range from thoughtful use of white space for better readability, to subtle changes in color, shadow, or scale when a user hovers the cursor over interactive elements.</p> <p>Website design, like any other creative realm, has its fads and fashions, which come and go, and its useful innovations and long-term trends, which have staying power. Which design elements will rule in 2024?</p> <p>Here&rsquo;s a look at what we expect to see!</p> <h2>Split the Image</h2> <p style="margin-bottom:11px">This entails breaking a single image into smaller shapes that are closely placed together, maintaining the recognizability of the image content despite its fragmented structure. Such an approach can captivate users&#39; attention and contribute to a design that is both dynamic and intriguing.</p> <p style="margin-bottom:11px"><img alt="An example of a Northwoods design that shows how splitting an image can captivate users' attention." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-1.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">In the example above, the angles of the unique, interesting shapes guide the eye to the text content and the &ldquo;learn more&rdquo; call to action.</p> <p>This effect carries some risks for images in which human faces are prominent. A bisected face can attract negative attention and make it appear disjointed or broken. In this instance, the faces remain intact, except for the girl in the yellow dress. Her lowered gaze diminishes any adverse impact on the overall design&#39;s effectiveness.</p> <p><img alt="A design by Northwoods that shows the effectiveness of splitting an image." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-2.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">In the example above, diverse rectangle sizes contribute to an asymmetrical design that, despite its unevenness, maintains a sense of balance. Breaking the image into smaller shapes not only generates interest but also elevates an already impressive image, making it even more memorable and compelling for visitors.</p> <p style="margin-bottom:11px"><img alt="A &quot;before&quot; image that shows a single photo and basic purple background." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-3.jpg" /></p> <p><span style="font-size:12px"><em>Before</em></span></p> <p style="margin-bottom:11px">In the content shown above, there is white text with a basic purple background and a single photo. This layout, though functional, is a case study in common, uninspired design. It lacks the distinction needed to make a lasting impression.</p> <p style="margin-bottom:11px"><img alt="An &quot;after&quot; image that shows the effectiveness of adjusting an image to make it memorable." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-4.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>After</em></span></p> <p style="margin-bottom:11px">I employed the same stripe but altered the image by segmenting it into rounded shapes. This effect draws more attention to the speaker, who serves as the focal point of the image.</p> <p>Unconventional or attention-grabbing shapes pack powerful visual impact, appeal to users, and promote engagement. They play especially well in such crucial sections as landing pages and banners. Unique shapes convey a sense of creativity and innovation, breaking away from traditional design norms. This signals to users that the brand or website is forward-thinking and dynamic.</p> <h2>Bold Shapes</h2> <p style="margin-bottom:11px">Bold shapes deliver an instant visual punch. They seize the attention of visitors and make a powerful first impression. These shapes also lend themselves to layered, dimensional designs that add depth and visual intrigue to the layout.</p> <p>In the example below, various shapes harmonize seamlessly. Two wave shapes &ndash; one small and light blue, the other large and darker blue&nbsp;&ndash; adjoin like puzzle pieces to form the background. A tilted square with rounded corners serves as a window into a photo of a gym.</p> <p>The focal point of that photo is a woman climbing a rope. Her feet and the tail of the rope dangle outside the window, into both background wave shapes. It&rsquo;s clever, it&rsquo;s fun, it&rsquo;s on-brand. And it&rsquo;s far more engaging than common boxy grid layouts.</p> <p><img alt="An example of a bold shaped used in website design." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-5.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p>Bold shapes are not always visually loud or overwhelming. They can be subtle and sophisticated which works better for certain brands.<span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"> </span></span></span></p> <p><img alt="An example of bold shape featuring elegant, simple design." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-6.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">The example above shows how bold shapes, when applied with elegant simplicity, can make a substantial impact on the design. The strategic use of negative space contributes to a more pleasing and user-friendly experience. Zero visual clutter invites users to concentrate on the primary content or message. The bold, sweeping gesture within the prevailing minimalism strikes a balance that captures and sustains user interest.</p> <hr /> <p style="margin-bottom:11px"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Lehx3GAKK94?si=pp1L5emhUdK82sbf?rel=0" title="YouTube video player" width="560"></iframe></p> <hr /> <h2 style="margin-bottom:11px">Textures</h2> <p style="margin-bottom:11px">Texture adds depth to an otherwise flat, forgettable appearance. A vast array of available textures offers endless opportunities to make your website design stand out. Textures can evoke emotions; for instance, a soft, smooth texture can convey comfort; a rough texture might suggest ruggedness.</p> <p style="margin-bottom:11px"><img alt="An example of how texture is used in website design." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-7.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p>In our newly updated Northwoods website design, we sought the seamless integration of textures behind our hover cards, as shown above. The tree ring pattern symbolizes longevity and resilience. This suggests that our brand has a solid history and continues to grow steadily &ndash; we&rsquo;re here for the long run. Additionally, the association with wooded northern Wisconsin conveys that our brand is down-to-earth, genuine, and authentic.</p> <p><img alt="An example of a web design that incorporates both textures and blod shapes to tell a story." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-8.jpg?Large" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">Bold shapes are just part of the story of the above example. It also incorporates texture to add excitement and depth into the design. The texture serves as a background for the overall website; it subtly emerges behind images, shapes, and content.</p> <p>The chaotic and dynamic essence of the splatter or spray-paint-like texture carries an edgy vibe that fits unconventional or alternative brands. Textures, like brands, have personalities; it&#39;s crucial to align them with the overall theme, target audience, and brand personality. Make sure that they resonate with the intended message and brand image.</p> <h2>Cohesive Imagery</h2> <p>This trend is back to basics: more emphasis on cohesive imagery.</p> <p>Maintaining consistency and curating thoughtful imagery lends a professional touch that makes a favorable initial impression on visitors. High-quality, uniform images not only elevate the website&#39;s professionalism, they also build user trust and entice visitors to dive deeper into the content. Beyond aesthetics, imagery plays a pivotal role in storytelling. Good images strengthen emotional connections between users and your brand or message.</p> <p><img alt="An example of cohesive imagery used in website design." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-9.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">Team photos, as shown above, hold great opportunity for image cohesion. Consistency in team photos presents a polished appearance, which reflects positively on the professionalism of your team and organization. A consistent photo style and background visually unify a team that comprises diverse members.</p> <p>Image consistency says this about your company&rsquo;s ethos: All our team members matter to our organization, and as professionals, they strive to serve clients, customers, and one another well.</p> <p><img alt="An example of black and white imagery used in website design." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-10.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">Transforming your entire image collection into black and white, as shown above, is a great way to instill cohesion. Black and white helps smooth over images that are spotty or inconsistent in color, lighting, or tone. The straightforward nature of black and white imagery nurtures an aesthetically clean website design. Viewers can concentrate on the content and message presented in a clearer and more straightforward visual experience.</p> <h2>Pop-Out Effect</h2> <p>The pop-out effect creates the illusion of a person emerging -- popping out -- of a shape. The designer either crops the individual from the original image background or seamlessly integrates the background into the shape.</p> <p><img alt="An example of the use of a pop-out image effect on a website." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-11.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p>People are drawn to human faces; incorporating images of people into your design is a powerful way to boost user engagement and prolong time on your website. The pop-out effect amplifies this attention by directing the viewer&#39;s focus even more toward the faces or individuals featured in your design.<span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"> </span></span></span></p> <p><img alt="An example of carefully selected people photos for a website that reflect users' backgrounds, lifestyles and aspirations." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-12.jpg" /></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">Careful selection of photos of individuals who resonate with your users is a pivotal aspect of this website design trend. Your images should mirror the diversity, values, and experiences of your target audience, and help establish your site as a relatable and inclusive online environment.</p> <p>Faces that reflect users&rsquo; backgrounds, lifestyles, and aspirations cultivate in those users a heightened sense of belonging with your brand. Curating visual content with this in mind not only enriches the user experience but also communicates a powerful message: Your brand comprehends, respects, and values diversity. This intentional approach to image selection contributes to a more emotionally resonant and engaging online presence. It fortifies the bond between your brand and its audience.</p> <hr /> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/sq6PEIYyDJ8?si=s7gf3KYeVeCDASzX?rel=0" title="YouTube video player" width="560"></iframe></p> <hr /> <h2>Customize Your Icons</h2> <p>Customized icons &ndash; in contrast to generic or standard icons &ndash; infuse your brand&#39;s distinct identity and personality into the user interface. Icons that match your brand&#39;s color palette, style, and overall aesthetic contribute to a unified, memorable design.</p> <p><img alt="An example of customized icons used in website design." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-13.jpg" /><span style="font-size:12px"></span></p> <p><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">Icons can be vibrant design elements. Colorful icons are compelling alternatives that add visual appeal without disrupting a clean design. Beyond serving as eye-catching focal points, these icons efficiently convey information. They are particularly beneficial with complex topics, such as medical terms (as shown above), where finding suitable imagery might pose a challenge.</p> <p style="margin-bottom:11px"><img alt="An example of gradient usage in iconography." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-14.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">Integrating gradients into icons can bring depth, dimension, and a modern feel to a website&rsquo;s design. Specific gradient styles, particularly those featuring bold and vibrant color choices, can contribute to a futuristic or high-tech aesthetic that aligns with certain brand narratives.</p> <p style="margin-bottom:11px">This approach works best with bright, vibrant colors. Poorly executed gradients can quickly make a website design feel outdated.</p> <p style="margin-bottom:11px"><img alt="An example of website iconography that features vibrant color." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-15.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px">Customized icons can highlight unique features or products within your industry, as shown above. The hand-drawn icon style has an organic quality often associated with eco-friendliness. This association aligns neatly with eco-friendly brands and products.</p> <h2>Line Art</h2> <p>Line art refers to two-dimensional images crafted from simple lines, without color or shading. It appeals to those who appreciate clean, straightforward website design.</p> <p><img alt="An example of line art that adds an elegant and sophisticated feel to a website." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-16.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px">The simplicity of this technique, counterintuitively, often adds elegance and sophistication to your design. That is, less is more; every design personality does not have to be an in-your-face personality in order to succeed.</p> <p>We created the example above for a senior living website, and the line-art floral background was added because flowers are commonly associated with wellness and healing. The imagery aligns seamlessly with the promotional focus of many senior living centers.</p> <p><img alt="An example of geometric line art added to a content block." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-17.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px">In the example above, we added some cool geometric line art. Geometric shapes often contribute to a modern and contemporary aesthetic. The line art at the right-hand side of this content adds a subtle, up-to-date sophistication to the design. It also relates to the underlines that separate the event dates and locations in the text, to unify the look.</p> <h2>Rounded Corners</h2> <p>Rounded corners convey a softer and friendlier aesthetic than sharp angles. This creates a more approachable and inviting design. This website design trend is notably effective in industries where a warm and welcoming interface is essential, such as in e-commerce, hospitality, or community-based websites.</p> <p><img alt="An image that uses rounded corners to convey a softer and frienlier aesthetic than sharp angles." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-18.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">In the example above, the impact of the image&#39;s rounded corners is heightened by the two-colored, strategically offset shapes behind it. This application further &ldquo;rounds-off&rdquo; the square.</p> <p style="margin-bottom:11px"><img alt="An images that shows the versatility of using rounded corners to open up creative possibilities." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-19.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">The versatility of rounded corners opens creative possibilities, as shown above. For example: Round corners applied selectively, perhaps on just a couple of corners of a card, introduce a subtle, yet telling, variation to the overall visual composition.</p> <p style="margin-bottom:11px"><img alt="An image that uses rounded corners to convey a friendly and approachable tone." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-20.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">In specific scenarios, as demonstrated above, rounded corners can add a whimsical touch that matches a brand that seeks a friendly and approachable tone. Some school websites, for example might target audiences that appreciate a casual and creative atmosphere. Rounded angles subtly contribute to a site that extends a warm welcome to students, parents, and educators.</p> <p style="margin-bottom:11px"><img alt="An image that uses angles with the fluidity of soft curves to create a harmonious balance between structure and warmth." loading="lazy" src="/Northwoods-20231/Blog/Article-Images/2024-Web-Design-21.jpg" /></p> <p style="margin-bottom:11px"><span style="font-size:12px"><em>Design by Northwoods</em></span></p> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px">Substituting angular edges with curved corners, as shown above, not only creates a more approachable and welcoming design but also serves to temper the assertiveness associated with sharp angles. Combining the precision of angles with the fluidity of soft curves can result in a harmonious blend that strikes a balance between structure and warmth.</p> <p>Keep a look out for many of these website design trends to pop up in 2024. We&rsquo;re excited to see how they and other trends unfold!</p> <p><em>Are you planning to redesign your website soon? Let Northwoods&rsquo; expert web and UI/UX designers ensure your site matches and enhances your brand, meets your users&rsquo; needs, and helps you achieve your goals. <a href="/Northwoods-2023/OffNav/Static-Content/Mega-Menus/Contact" linktype="2" target="_self">Reach out to us today for a consultation</a>!</em></p>
/Northwoods-2020/Hero-Images/Hiker-Looking-Out-Over-Mountains.pngHiker looking out over the mountainsGood #websitedesign lies in the details – the subtle and often overlooked elements that impact aesthetics, functionality and usability – that work together to elevate the overall #userexperience. https://nwsdigital.me/46ZzEUe @northwoods #webdesigntrends #uxdesignJenna Dehn/Northwoods-2020/People/Jenna-Dehn.jpgThe author standing in front of a log cabin with soft, warm lightinghttps://ctt.ac/ajDyv<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script><script>hbspt.forms.create({ region: "na1", portalId: "23630176", formId: "40c5bbae-05a2-42ea-94dd-1662181fd56e" });</script>/Northwoods-20231/Blog/Social-Cards/Website-Design-Trends-for-2024---Blog-Social-Card.jpg?LargeWebsite Design Trends for 20242023-12-18T00:00:00/Northwoods-20231/Blog/Social-Cards/Website-Design-Trends-for-2024---Blog-Social-Card.jpgWebsite design has its fads and fashions, which come and go, and its useful innovations and long-term trends, which have staying power. So, what design elements will rule in 2024?3620811/People/Jenna-DehnJennaDehnUX Design Lead<p>Jenna listens closely to understand clients&rsquo; goals and uncover solutions for their marketing and design challenges. She specializes in developing wireframes and prototypes with a strong focus on UX/UI and&nbsp;collaborates with Northwoods&#39; digital strategists&nbsp;to ensure that strategy guides the design process. Jenna has a wealth of experience designing for data and creates stunning page layouts that showcase complex product information in a digestible format. She enjoys creating infographics, display ads, and illustrations that enrich marketing collateral and has a knack for using movement to bring websites to life. Away from Northwoods, Jenna enjoys downhill skiing, and her fuel of choice is Dr. Pepper. Be on the lookout for her cats Viper, Saber, and Flash, who are frequent guests during WFH calls.</p>Jenna Dehn/Northwoods-2020/People/Jenna-Dehn.jpgJenna DehnAdd-In Type - NWS Data ModulesCategory - NWS Data ModulesCommittee - NWS Data ModulesDivision - NWS Data ModulesEvent Audience - NWS Data ModulesEvent Service - NWS Data ModulesEvent Type - NWS Data ModulesLocality - NWS Data ModulesModule - NWS Data ModulesNWS Data ModulesTopic - NWS Data ModulesPackage Type - NWS Data ModulesPersonID - NWS Data ModulesJenna DehnProductVersion - NWS Data ModulesRecorded Webinar TopicsRegion - NWS Data ModulesSite Display - NWS Data ModulesSkillLevel - NWS Data ModulesTopic - NWS Data ModulesVideoAudience - NWS Data ModulesVideoClassification - NWS Data ModulesVideoStatus - NWS Data ModulesTeamAll StaffDesignersDevelopersAdd-In Type - NWS Data ModulesCategory - NWS Data ModulesCommittee - NWS Data ModulesDivision - NWS Data ModulesEvent Audience - NWS Data ModulesEvent Service - NWS Data ModulesEvent Type - NWS Data ModulesLocality - NWS Data ModulesModule - NWS Data ModulesNWS Data ModulesTopic - NWS Data ModulesUX & Website DesignWebsite DevelopmentPackage Type - NWS Data ModulesPersonID - NWS Data ModulesJenna DehnProductVersion - NWS Data ModulesRecorded Webinar TopicsRegion - NWS Data ModulesSite Display - NWS Data ModulesNWS DigitalSkillLevel - NWS Data ModulesTopic - NWS Data ModulesVideoAudience - NWS Data ModulesVideoClassification - NWS Data ModulesVideoStatus - NWS Data Modules02024-02-20T11:15:37.06300