Digital Marketing Strategist – Paid Media
Full-Time | Hybrid | Paid Media Focus | 3-5 Years Experience
About the Role
We're looking for a skilled digital marketer ready to make an impact at a growing agency. You'll own paid media strategy and execution across client accounts, collaborate with our digital marketing team, and help clients achieve measurable results. If you thrive in a fast-paced environment and love seeing campaigns perform, this role is built for you.
Your day-to-day will lean toward paid advertising, conversion optimization and GA4, with exposure to SEO/GEO and Google Tag Manager. You will have access to our continuous improvement team to explore ethical and practical AI implementation to improve efficiency in this role. We're a hybrid team — you'll have flexibility in where you work while staying closely connected to colleagues and clients.
Regarding AI: If you're a beginner, don't worry. Northwoods has a skilled AI agent development team that will train you, mentor you, and support you as you improve your skills. AI is the new reality for professional services firms and this role is expected to embrace and leverage AI. We need someone with digital marketing instincts, great communication skills, and an eager willingness to learn AI.
Roles & Responsibilities
- Lead strategy, execution, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, and other digital platforms
- Craft digital advertising strategies tailored to individual client goals, with measurable KPIs and clear reporting
- Collaborate with internal digital advertising and SEO teams to integrate paid and organic efforts for client accounts
- Develop data visualization reports in Looker Studio and meet regularly with clients to review campaign results and strategic direction
- Use Google Tag Manager (GTM) to configure GA4 for clients and connect relevant advertising channels
- Provide input on website redesign and strategy projects by surfacing paid media insights
- Actively use AI tools to continuously improve campaign research, campaign execution, content development, reporting efficiency, and strategic thinking — and stay current as the AI landscape evolves
- Stay current on digital advertising trends, algorithm changes, and platform updates
- Develop and share thought leadership content that supports internal sales and external marketing efforts
- Contribute ideas across web design, social media, SEO consulting, digital strategy, and content management
What We're Looking For
Experience & Skills
- 3–5 years in paid media strategy and execution, ideally in an agency setting managing multiple client accounts across industries
- Proven success launching, managing, and optimizing paid search, display, and social campaigns
- Experience with keyword targeting, audience segmentation, budget management, and ROI tracking
- Working knowledge of SEO fundamentals; hands-on SEO experience is a plus but not required
- Familiarity with GEO and how it interacts with SEO and the broader digital experience is a plus
- Comfortable using AI tools in day-to-day work and curious about how they're reshaping digital marketing
- Strong communication and presentation skills with attention to detail
- Solid project management skills — able to juggle multiple campaigns and clients simultaneously
- Self-starter who confidently shares ideas, asks questions, and educates others on paid media best practices
- BA in marketing, communications, business, or related field
Tools & Platforms
- Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and more
- Google Analytics (GA4), Google Tag Manager, SparkToro, SEMRush
- Looker Studio for data visualization and client reporting
- Marketing automation and CMS platforms
- AI tools for research, content, and campaign support
Benefits
Travel is very limited and 98% in SE Wisconsin. In addition to highly competitive salaries, we offer 401(k), health, dental, long-term, and short-term disability insurance, paid vacation, no limit on health days, paid holidays, paid maternity/paternity leave, and free lunch on occasion. We operate in a flexible work environment. Many employees work within our flexible, hybrid model. Northwoods is an Equal Opportunity employer.
How to Apply
If you're looking for a career destination – a unique place where your career path, experience and values intersect (not just another job) – we want to talk to you! Send your resume and cover letter to resume@nwsdigital.com. Thanks for your interest!
About Northwoods
We see the big picture, but don't lose sight of the details. We uncover opportunities others miss. We're obsessed with data (and dogs), and we don't make any decisions or recommendations for our clients that we wouldn't make for ourselves. Our unique combination of vision, creativity, and data-driveness allows us to help our clients in both the B2B and B2C space meet and exceed their goals.
The Northwoods Culture
With a relaxed and flexible work environment, a commitment to giving back to the community, parking lot tailgates, company outings and the world’s best coffee, we enjoy the amenities expected from a cutting-edge tech and digital marketing company. But that’s not what makes us love our jobs – it’s the people and the work that makes Northwoods great:
- We learn something new each day. From Fortune 500 companies to industrial manufacturers to local non-profits, we work on a wide variety of projects. The diversity of our clients and our commitment to forward-looking technologies and strategies means we’re constantly engaged and learning new things.
- We trust and value each other. Ego has no place at Northwoods (our president sits in a cubicle like the rest of us), and we don’t focus on titles. When any one of us has an idea, solution, or criticism, we know we can voice it openly and honestly – and we listen respectfully when our colleagues do the same.
- We hire people, not skillsets. We don’t just find people familiar with specific tools or technologies; we look for motivated self-starters who know how to learn and are eager to grow. We hire the best and brightest – leaders, team players, and creative problem solvers – and give everyone the opportunity to make the most of their unique talents.
- Our families come first. We have a strong work ethic and commitment to our clients, but we also have busy lives. Sometimes we work from home, sometimes we choose to work odd hours, and sometimes we bring our kids or dogs (or both!) into the office. Each of us gets to decide for ourselves what the ideal work-life balance looks like.
- We each grow in our own way. As our interests change and career goals evolve, so do our roles with our clients and within the company. We all find new boundaries to push; Northwoods gives each of us the latitude and freedom to pursue our passions and create our own career story.
- We’re driven to constantly do our best. And Northwoods provides an environment that allows us all to do exactly that.
- We embrace diversity. At Northwoods we believe that diversity, equality and inclusion are some of our biggest strengths. Here, our definition of diversity is broad and includes race, gender, LGBTQ+ status, disability, age, socio-economic status, parental and caregiver status, and more. We believe it’s everyone’s job to embrace diversity in order to fuel innovation and growth. We want all team members to have a seat at the table and a voice that’s heard.
Our Mission
Northwoods is a digital solutions company that helps smart organizations create a superior online presence through the development of effective websites, software and digital marketing services. Using a strategic approach, dedication to learning, problem solving abilities, and our unwavering honesty and integrity, we strive to become our clients’ most trusted digital partner, helping them to grow and achieve their goals.
Our Vision
To be every smart brand’s essential digital partner.
- We will be nationally known for our honest guidance, exceptional expertise, and outstanding software and marketing services.
- We will become one of the premier mid-market hybrid CMS providers.
- We will help our clients consistently meet and exceed their goals, by consistently meeting and exceeding our own.
Our Values
Family | Fun | Honesty | Excellence | Lifelong Learning