Fred Pike

Managing Director & GA/GTM Practice Lead

Fred Pike is Northwoods' resident analytics guru and a world-renowned expert in Google Analytics and Google Tag Manager. A sought-after speaker and educator, he has led courses at industry-leading conferences, events, and organizations including Conversion XL, MeasureSummit, and SuperWeek. Fred is passionate about finding the best ways to drive website traffic and understanding user interactions. He is also an accomplished pit musician and proud owner of beloved Pekingese Xuxa, one of Northwoods’ most frequent furry visitors.