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When it comes to brand, many organizations jump right into execution — focusing only on visual elements like logos, fonts, colors and imagery. But execution without a strategy to guide it leaves your business growth to chance. Always start with brand strategy first. Here's why.
Here are the must-have WordPress plugins to streamline workflows, enhance functionality, and help you achieve your business goals.
Google's March 2024 core update aims to reinforce content following its E-E-A-T principles while fine-tuning ranking systems to reduce unhelpful and unoriginal content. Here's what you can do to regain your rankings if your site is affected.
Websites that aren't optimized for large-scale displays can render text in a way that's too small to read, content that's too densely packed, or images that distort to fill the expanse. But does that mean you should immediately optimize your website for larger displays?
Creating effective, user-friendly websites to meet a variety of stakeholder needs is challenging for managers of large sites with lots of information. Here's how to create an exceptional user experience.
Conducting research first and using it to inform your website design will reward you with repeat visits, higher engagement, and more conversions.
Google has announced that users will no longer have access to Universal Analytics (or GA3) data starting the week of July 1, 2024. Here's what you need to know and how to back up your data.
Significant innovations in AI aren't just augmenting human capabilities; they're redefining the boundaries of what software can achieve.
Simply installing a plugin won’t solve the riddle of WordPress SEO. Marketers must combine manual and automated processes with a variety of tools. Here's how.
The top web accessibility errors have remained almost completely unchanged in the past five years. Learn about the most common web accessibility myths and misinformation that are impeding our progress and what we all need to do to build a better, more inclusive internet.
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