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A. O. Smith

UX Strategy

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A. O. Smith Corporation is one of the world's leading manufacturers of residential and commercial water heating equipment in North America, China, and India.

A. O. Smith planned on redesigning their corporate website and wanted to incorporate a digital strategy to improve its web presence and usability. Northwoods developed a digital strategy that included keyword research and analytics analysis. The keyword metrics collected during the study were used to recommend new page titles, a revised site map, and information that improves how search engines understand the content on each landing page. This information was incorporated in the new website design to direct this traffic to A. O. Smith's product website.