Accunet Mortgage

Digital Strategy | Website Development

Accunet Mortgage is a top-ranked direct-to-consumer lender that has been serving southeastern Wisconsin and beyond for more than 20 years. Its mission is to help clients find a better mortgage deal than they could get at a bank or one of the big national lenders and to provide a level of advice, convenience and service that inspires word-of-mouth referrals.

Mortgage Lender’s B2C WordPress Site Delivers Professional, On-Brand Experience with Improved Sitemap and Third-Party Integrations

Accunet’s previous website didn’t accurately represent its brand or the growth the company had experienced in recent years. The site was difficult to manage with complex forms and a sitemap that didn’t serve users well. The Chief Technology Wizard at Accunet received a glowing referral for Northwoods from another Northwoods client. He gave his new digital BFFs a call and was quickly impressed by Northwoods’ data-driven approach, skilled technical background, and competitive bid.

The Situation

• Accunet’s clients need professional guidance on the home buying and refinancing process. What they found when visiting the previous site was an overly complicated experience that didn’t reflect the 20+ years of knowledge and expertise Accunet brought to the table.
• The website design needed a refresh, and back-end systems and third-party integrations were functioning poorly and difficult to maintain.

The Solution

• Northwoods used a data-driven, strategic approach and competitive analysis to evaluate the current site.
• The resulting digital strategy provided a roadmap focused on improving site navigation and SEO. Refinancing was brought into sharper focus due to many of Accunet’s clients requiring refinancing instead of an initial purchase.
• The team at Northwoods built and designed a polished new site on WordPress and has provided ongoing support since day one. The resulting site offers simplified back-end management, the ability to track user behavior, improved SEO, and third-party integrations.

The Outcome

• Accunet now has a professional-looking, beautifully designed website that provides a great user experience and is easy to manage.
• The site is now on par with national competitors and reflects the wide range of clients that Accunet serves.
• Through Worry-Free WordPress support, Northwoods provides ongoing updates to Accunet’s WordPress core and plugins to maintain the website and protect it from security vulnerabilities.

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