AriensCo Hospitality hosts corporate events, special occasions, weddings and beyond. They offer a variety of beautiful venues and unique spaces.
AriensCo Hospitality came to Northwoods in need of a new website to showcase its brand new venue spaces that were then under construction. The site needed to be beautifully designed to appeal to their target audiences.
The homepage design uses full-screen imagery and image collages to grab the visitor’s attention. The use of white space, a light font face, and wooded textures set an elegant tone that’s naturally associated with weddings and other formal events.
The Northwoods team added a filterable gallery to showcase photography from past events in order to emphasize the beauty of the venues and easily imagine how their event could look.
Users are able to filter the image gallery by venue name and event type to view relevant imagery. For example, users can quickly find wedding photos at the Round Lake Farms venue, then scroll through the masonry grid of images or click to view the images at a larger size for a closer look.
A white border and subtle drop shadow were added to frame the images out, enhancing the site’s elegant tone and subtly bringing in the feel of old fashioned polaroid photos.
Imagery can make or break a website. Incorporating great imagery is an effective way to engage and appeal to users and set an overall tone, particularly for the hospitality industry. The AriensCo Hospitality site features large photos that are not only stunning but high-quality to make a great first and professional impression.
A light wooded texture is used as a background through the website to keep the focus on imagery (as shown above). The wooded texture also helps give the site a more modern feel and adds a bit of dimension to keep the design from becoming too flat.
Whitespace is another commonly used component in web design. Knowing where to use white space can make other elements such as imagery really stand out. It also helps guide the eye, add visual space between content blocks, and make the website feel organized and uncluttered.
With Northwoods’ direction on information architecture, content development, and imagery direction, AriensCo Hospitality now has all the tools they need to manage a successful hospitality website.
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