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CTS Corporation

UX Strategy | Website Development

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CTS is a leading designer and manufacturer of sensors, actuators and electronic components for original equipment manufacturers (OEMs) in a variety of markets.

The CTS team came to Northwoods looking for a new UX strategy and design that would allow them to better manage and present content on their data-heavy website. The previous site was confusing to navigate, not mobile responsive, and lacked effective search and filtering options. Product pages were presented as a long list of text with little formatting, making them difficult to read, and they were missing related resources and clear calls to action. The sales team had even become reliant on print materials rather than using their digital assets to highlight product features and specifications.

Northwoods helped by developing a data-backed strategy to guide the website redesign with users in mind. Built on Titan CMS, the new site now has a simplified navigation and improved UX, and it allows CTS to manage huge amounts of data with ease. Our web developers overhauled the database architecture for more effective filtering and intuitive product selection tables, and our UX designers created a polished and professional site that allows users to quickly scan content and find just the information they need. 

With the addition of dynamic blog content, CTS better serves their existing customers with the latest information, while also reaching new audiences. But don’t take our word for it … read about the new website features here on the CTS blog.