Website Design & Development
The mission of CelticMKE, home of Milwaukee Irish Fest, is to promote and celebrate all aspects of Irish, Irish American and Celtic cultures, and to instill in current and future generations an appreciation of their heritage.
Milwaukee Irish Fest was known for being both an organization AND an event, creating confusion when the organization was trying to promote all of their programs and services to the community year-round. Most people only knew of them as a “four-day festival every August.” Northwoods developed a digital strategy to create an “umbrella” site for the organization to serve as both an informational hub for lovers of Celtic-American culture and a portal to all of their digital properties. The website launch corresponded with their rebranding efforts, allowing users seeking information about Irish Fest to visit Irishfest.com for specific festival information and lovers of Irish/Celtic-American culture to visit the new CelticMKE.com.