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Clinical Immunology Society

UX Strategy | Website Development

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The Clinical Immunology Society facilitates education, translational research, and novel approaches to therapy in clinical immunology to promote excellence in the care of patients with immunologic/inflammatory disorders.

CIS was in need of a comprehensive digital strategy as they contemplated a redesign of their website. In addition, CIS was looking to freshen up its logo and convey a more contemporary feel for its site. Northwoods stepped in and provided the research, including persona development, that lead to the new logo and website. The new website integrates with CIS’ membership back-end system, iMIS, and improves web content management to create greater efficiency.

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