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Data & Analytics | SEO | UX Strategy | Website Development

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Corsair, a brand owned by Vollrath, is well-known in the commercial foodservice industry for its serving equipment, kiosks, and buffet stations.

Once purchased by Vollrath, Corsair needed to redesign its website to reflect the change while still maintaining Corsair’s brand identity. Northwoods completed a full digital strategy, including Search Engine Optimization (SEO), competitive analysis, and keyword research, to create a new look for Corsair. Switching the site to Titan CMS, an enterprise content management system powered by Northwoods, allowed Corsair to make quick and easy updates to their product information that flowed seamlessly into the new design. Now Corsair has a site that shares the Vollrath brand without negating its own.