Hydrite Chemical Co.
Website Development | Digital Strategy
Hydrite Chemical Co., established in 1929, is one of the largest and most respected providers of chemicals and related services in the United States and is proud to partner with hundreds of companies to help them make the best products in the world at the lowest possible cost.
Hydrite Chemical Co. needed an updated website that could handle the new content and features it wanted. Using our experience in lead generation, Northwoods created a digital strategy to incorporate the new features while maintaining top placement in search engine results. A responsively designed user experience, prominent calls to action, and extensive use of filters to search for and locate products across a moderately sized product database were central to Northwoods’ winning content strategy. The Hydrite team quickly adopted Titan CMS, an enterprise content management system powered by Northwoods, reducing ongoing software support needs.