Lock Haven University (LHU) in central Pennsylvania is a small university with a big selection of academic programs, offering the best of both worlds. LHU students benefit from small class sizes, personal attention, and a strong sense of community, along with the freedom to study the subjects they’re passionate about.
Northwoods Higher Ed Team Provides Digital Design Rescue
Lock Haven University first came to Northwoods with somewhat of a digital emergency. Their previous design partner was unable to meet the necessary deadlines, which meant LHU needed a website redesign completed quickly and on a tight budget. When other agencies walked away from the challenge, the Northwoods higher education team stepped up to deliver exceptional results ahead of deadline.
"Northwoods understood we wanted to deliver interactive content that would be meaningful to our prospective students - and they delivered. Their higher education design team worked with us step-by-step to strengthen our online presence and we look forward to hearing how our students, friends and community receive such a high level of personalization.” - Bryson Purcell, Assistant Director of Admissions, Lock Haven University
The Design
Navigation improvements for Lock Haven focused on increasing conversions while continuing to serve the website’s existing user base. Northwoods designers employed parallax effect and scroll, hover, and loading animations to create a sense of depth and movement. A desired “homey, comfortable, friendly” tone is carried out through large-scale imagery, blocks of color with icons, image carousels, and video. Design templates incorporate Lock Haven’s existing branding, colors, and fonts into more modern layouts and were developed with distinct personas and program pathways in mind.
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