MetalTek manufactures components for high-heat, high-wear, and high-corrosion applications, from the depths of the ocean all the way to the surface of Mars.
Optimized for Success: MetalTek's SEO & Digital Advertising Journey
Northwoods Delivers 471% Increase in Google Ads Conversions
MetalTek first came to Northwoods in 2020 to improve the user experience on its content-heavy website and to make it easier to use on the back end. Impressed by our UX strategy and design and our team’s extensive digital expertise, MetalTek further engaged Northwoods to help drive high-quality leads through digital advertising and SEO.
The Situation
- The MetalTek team was running digital ad campaigns; however, ROI was lower than expected, and they weren’t getting the results they needed.
- Website content wasn’t optimized and MetalTek had issues ranking in search.
- Leads that were generated were often low quality and didn’t translate to sales.
The Solution
- Northwoods experts created a data-driven digital advertising strategy with updated conversion tracking and targeted campaigns across a variety of platforms, monitoring performance to increase ROAS and find new opportunities for success.
- Our team developed an SEO strategy that includes keyword optimizations, a blog content calendar, and leveraging our longstanding partnership with MetalTek and deep understanding of its business to write accurate and engaging copy.
- If downward trends emerge, our team quickly runs an in-depth SEO analysis, recommends improvements, and implements optimizations to regain rankings.
- Northwoods tracks leads and conversions that generate sales, using that data to inform digital marketing efforts and ultimately drive more qualified traffic.
The Outcome
- Since Northwoods began managing ad campaigns and implementing SEO strategies, MetalTek has seen impressive results:
o 471% increase in Google Ads Conversions
o 39% uptick in quality conversions/leads
o 38% increase in organic rankings
o 71% decrease in costs per conversion
- Website visits and sessions have increased.
- MetalTek is reaching new audiences and generating more high-quality leads than ever before, with decreased ad spend and targeted campaigns that deliver results.
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