Northwoods consolidated all the facility websites into one and added a location search for users to quickly identify which centers were closest to them. The location search allowed users to search by zip code or address and included an interactive map to help the more visual user identify the location of each center.
Each center had its own dedicated page to present additional information on their services and custom imagery to help validate the quality of care per location. Having all the locations together demonstrates how expansive North Shore Healthcare is, and having pages dedicated to each facility allows users to get a stronger feel for the local community and culture of each location.
The homepage mixes large, custom photos with blocks of bright colors to match the energy of North Shore Healthcare’s culture. The page layout is simple and organized to easily funnel users to the proper content. Northwoods also used large heading sizes and minimal text to help users quickly scan content. The color combinations are approved for accessibility, meaning that users with color blindness or impaired vision can read and navigate the site with or without assistive devices.