The Outcome
- The new design has a much more friendly, approachable design that puts users at ease before beginning the loan process.
- More strategically placed content, calls to action and an improved user experience has resulted in better user engagement by keeping users moving through the site.
- Forms are available on most pages to give users a way to quickly and easily reach out for more information. The new website design also delivers a bolder look that is more in line with their brand than their previous site.