office furniture

 “I highly recommend Northwoods. We have been very happy. We inherited a poorly constructed website and an unreliable vendor last year. I shopped for a competitively priced and positioned new vendor and selected Northwoods after six months of research and meeting with multiple companies.”

- Kate Mikkelsen, VP Sales and Marketing - Milwaukee, Office Furniture Resources

Office Furniture Resources

Website Development

Office Furniture Resources (OFR) is a leader in the used commercial furniture industry. In over 25 years of business OFR has evolved into a full-service pre-owned and new furniture dealer. Its services include liquidation, design, space planning, rentals, storage, and delivery and installation. 

Northwoods WordPress Experts Took on Challenge to Remediate and Update Website Technologies

OFR's previous website was built on the WordPress platform with WooCommerce. More than 40 plugins were installed to add functionality, resulting in an unmanageable WordPress mess due to lack of regular updates. 

The Situation

  • OFR needed to update its WordPress core, PHP, WooCommerce, theme, and plugins.
  • OFR also needed experts to review the build and recommend opportunities to streamline it for improved security.
  • A new host environment was needed to better protect the website and increase its speed for visiting users.
  • OFR needed expert advice on how to improve the site's navigation and how products were displayed online.

The Solution

  • Northwoods migrated OFR's website to a new host that included a staging and production environment for greater ease of maintenance. 
  • Northwoods then audited the existing theme and plugins to recommend solutions to create a more manageable platform.
  • Northwoods provided a review of OFR’s catalog efforts and provided recommendations to improve page layouts and product information.
  • Northwoods began monthly maintenance to update the WordPress core, theme, PHP, and plugins. 

The Outcome

  • OFR has more time to focus on creating new marketing efforts to reach a broader audience. 
  • The OFR team has implemented new tactics, recommended by Northwoods, to create a more repeatable process for cataloging products. 

Northwoods continues to provide monthly updates and expert support to maintain OFR's website.

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