The Solution
Northwoods transitioned the Orley Shabahang website to a more flexible WordPress page builder tool, called Beaver Builder, that works well with WooCommerce plugins for product management.
Beaver Builder helps the team easily manage general content pages while WooCommerce drives online product display, allowing for all necessary product properties, such as sizes, colors, images, and other data, to be effectively managed and maintained on the back end for seamless user-facing display.
The large banner at the top of the home page allows for image transitions using the “Ken Burns” effect to create the illusion of movement through zooms, pans and fade transitions added to still photographs. This draws the user’s attention to Orley Shabahang’s amazing imagery of their rugs in different settings.