Service Wire Co.
Service Wire produces the finest quality copper wire products and provides quick and reliable service to the electrical distribution markets.
With a slow website that didn't provide the detail-rich product pages that its customers needed, Service Wire came to Northwoods for help. After conducting a review of Service Wire's current web strategy, Northwoods created a website with detailed product filtering at three levels, allowing for the Service Wire print catalog to be recreated online. User experience was improved with a new locations page filtered by industry and location, a PDF generator for relevant statistics, and a Daily Copper Close that updates every 15 minutes.