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Society of Behavioral Medicine

Digital Advertising | Data & Analytics 

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The Society of Behavioral Medicine (SBM) is the nation’s leading group of multi-specialty professionals representing over 20 healthcare disciplines dedicated to improving health and quality of life through behavioral science. Since 1978, SBM has been providing vital support to its members as they work towards better health outcomes for individuals, families, and communities.

SBM was looking to increase membership and improve engagement with its website’s vast collection of resources, journals, and publications. So, the SBM team turned to their digital BFFs at Northwoods for proven expertise in analytics and advertising strategy. 

We deliver monthly analytics reports that transform raw data into actionable insights and offer keyword targeting recommendations based on the latest trends. We use that data as a foundation to provide content support and create search and social media ad campaigns that enable SBM to expand membership and grow their digital reach.

Since partnering with Northwoods, sessions on SBM’s membership page rose 35% year-over-year, and our blog content optimizations helped increase page views by roughly 50%. SMB has also seen a 62% increase in top ten keyword rankings and a 290% increase in top three keyword rankings. And SBM’s Google Ad Grants campaigns, which run for free because of SBM’s non-profit status, have driven an additional ~7,000 clicks per month to various Healthy Living blog articles. 

Bar chart showing increases in blog page views, top ten keyword rankings, and top ten keyword rankings comparing June 2022 and May 2024

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