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Wagstaff, Inc.

UX Strategy | Website Development

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Wagstaff develops, engineers, designs, and manufactures sophisticated molds, casting machines, automated systems, and ancillary equipment.

Wagstaff, Inc. came to Northwoods looking to improve its old, outdated website, which was not responsively designed and was difficult to update. Using Titan CMS, an enterprise content management system powered by Northwoods, the Northwoods team developed a faster, more responsive site that allowed for quick content updates. Northwoods also conducted a site mapping exercise to ensure the website’s sitemap was user friendly and provided a digital strategy that takes advantage of common terms. This resulted in a more navigable site with improved rankings in search engine results.

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