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Original Broadcast Date: Thursday, December 7, 2023

A Digital Experience Built on Assumptions Cannot Stand

Presented By: Katelyn Goerke, UX Research Lead

In today's world, providing an exceptional online customer experience is critical to business success. But how do you know what your customers want and how your current experience measures up? User testing! 

Join us to learn about the many benefits of user testing, why you need to obtain user feedback, different types of testing, use cases, frequency, and more. We'll also share best practices and tips that will help you effectively collect, interpret, and utilize user testing data to make critical decisions about your digital properties. 

Don't leave your digital experience - and your business' success - to chance. Get the data you need to justify changes and improvements that meet both your users’ and your organizations’ needs.    

Watch the Trailer

Key Take Aways

  • Learn what user testing is and why it's critical 
  • Discover the different types of user testing and use cases (from websites to email marketing and more) 
  • Explore user testing best practices and considerations 
  • Get tips for interpreting and using user testing data    

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