Skip to Content
Main Content

Close up of hiker's foot as he walks through the forest

Original Broadcast Date: Wednesday, April 19, 2023

Anatomy of a Successful Website Redesign

Presented By: Dana Grennier, Account Director Lead; Jim Brophy, Group Director, Digital

A website redesign is a big project. Find out how to decide if it’s time to update your website strategy and how that strategy can be used to make the right data-driven improvements to your website. We lay out the entire redesign framework, focusing on everything from the importance of taking a strategic approach that considers both business and user needs to sharing tips to help make sure your redesign is a success, including digital trends, content development, budgeting, resource allocation, project management, kicking off the project, and much more.

If you're considering a redesign this year – or even just a minor refresh – ensure your plan is complete! 

Watch the Trailer


Key Take Aways

  • Key signs it's time for a website redesign 
  • The importance of strategy to your overall success 
  • Steps to consider, from planning through launch 
  • The importance of realistic deadlines and project management          

hand-drawn owl