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Demystifying CMS Selection: A Strategic Approach

In the ever-evolving landscape of web content management, choosing the right CMS has become increasingly complex. What used to be a straightforward set of platform and hosting options – leaving you to focus your selection process primarily on features and ease of content management – has exploded into a huge array of (often confusing) ones. These include DIY models like Wix and Squarespace, CRM-integrated platforms like HubSpot, and robust SaaS platforms like Kentico and Adobe Experience Manager.

As someone tasked with either leading or participating in your company's CMS selection effort, where do you begin?

That's where we come in! We'll help you navigate the myriad of options and guide you towards the best decision for your needs. Join our CEO & President Patrick Bieser as he shares valuable insights and tips from over 25 years of experience managing our own CMS, working with countless others, and assisting numerous organizations in finding their ideal solution. 

You'll learn about the pros and cons of different platforms, what to focus on, what to ignore, how to navigate industry jargon, and a straightforward approach to start your CMS selection journey.

Don't miss this opportunity to set yourself up for CMS success!    

Key Take Aways

  • An overview of the different CMS platform models available today and the pros and cons of each 
  • How your website design is impacted by your CMS
  • A formula to help you make the best choice based on your organization's unique needs
  • Establishing CMS evaluation criteria and when to consider hiring a consultant to guide you through the process

Who Should Attend

  • CMOs
  • Marketing Directors/Managers
  • Digital Marketing Directors/Managers
  • CIOs
  • IT VPs/Directors/Managers
  • Business Owners
  • CMS Selection Committee Members

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Thursday, August 8, 2024

10:00 AM to 11:00 AM



Patrick Bieser

Patrick Bieser

President, CEO & Founder of Northwoods