The New Rules of Marketing Data: Collection, Compliance & Measurement

The data privacy landscape grows more complex every year, and marketers are feeling the pressure. From the impact of cookie consent banners that disrupt tracking accuracy to inconsistent website analytics, to evolving privacy laws like GDPR, CCPA, and new state-based regulations, compliance is more complicated than ever. 
 
Given the complexity, many marketing teams struggle to connect their activity to conversions, reliant on third-party tools with limited data access. And ongoing confusion about who handles consent management and what to include in privacy policies creates even more chaos. 
 
So, what's a marketer to do?
 
Join us to learn practical strategies for turning data privacy compliance challenges into opportunities and equip your team to stay ahead in an era of rapid privacy change. We'll cover:

• the latest privacy regulations and what you need to know
• strategies for maintaining data-driven insights while respecting user consent
• the value of Consent Management Platforms (CMPs)
• and actionable tips for updating privacy policies, ensuring transparency, and future-proofing your marketing strategy

You'll leave with greater clarity and a detailed plan of action to help you move forward confidently.

Key Take Aways

• The latest U.S., EU, and global privacy requirements that impact digital marketing.
• Strategies for maintaining data-driven insights while respecting user consent and minimizing compliance risk.
• How to use consent management platforms (CMPs) to automate compliance, clarify internal responsibilities, and support robust, privacy-first marketing analytics.
• Actionable tips for updating privacy policies, ensuring transparency, and future-proofing your marketing strategy.

Who Should Attend

• CMOs
• Marketing Directors/Managers
• Digital Marketing Directors/Managers
• Business Owners