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Katelyn Goerke

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Why User Research Is Key to Creating Exceptional Digital Experiences

Presented by: Katelyn Goerke, Senior Digital Marketing Strategist

Wednesday, June 28, 2023

10:00 AM to 11:00 AM


In today's world, providing an exceptional online customer experience is critical to business success. But how do you know what your customers want and how your current experience measures up? User research! In this webinar, you'll learn why to conduct user research, the different research methods that work best to accomplish your goals, research frequency, and how to interpret and utilize user data to make key decisions related to both your website and digital marketing efforts. You'll leave with the insights you need to start your own user research initiatives!


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • What is user research and why is it important 
  • Different research methods that work best to accomplish your goals 
  • How to utilize user research data to make decisions that improve your website and other digital initiatives 
  • How often to conduct user research   

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators