Join us for a dynamic, engaging webinar designed for college and university marketers seeking to boost enrollment, elevate brand awareness, and engage today’s digitally savvy students.
Our expert panel will explore the latest digital marketing trends, including personalization, influencer partnerships, user-generated content, short-form video, and more. Learn how multi-channel strategies can maximize limited resources and why authentic, student-centered storytelling is key to building trust and boosting enrollment.
You'll walk away with practical tactics and real-world examples to elevate your institution’s digital presence and reach the right students, right where they live – online.
Key Take Aways
- Discover how straightforward, honest messaging and user-generated content foster trust and resonate with today’s skeptical, ad-savvy students.
- See how partnering with student influencers and encouraging organic campus stories can extend your reach and credibility with minimal cost.
- Understand the impact and limitations of personalization in higher ed, from dynamic website content to tailored communications throughout the admissions journey.
- Learn how to repurpose high-quality content across platforms, making the most of your marketing investment and reaching students wherever they are.
- Explore the power of concise, focused video content to cut through the noise and capture prospective students’ attention early in their decision process.
- Gain insights into why agility, transparency, and student-centered digital strategies are essential for enrollment success in 2025 and beyond.
Who Should Attend
- CMOs
- Marketing Directors/Managers
- Digital Marketing Directors/Managers
- Content Strategists
- Admissions Officers