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Recorded Webinars

Watch previously aired webinars on digital strategy, digital marketing and advertising, website development, and more!

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SEO & PPC: How to Dominate the Search Engine Results Page

Marketers often consider PPC and SEO to be completely different practices – sometimes managed by separate teams that never even talk to each other. But the most effective search strategy unites SEO and PPC for the best results. Learn how keyword research, search intent, keyword grouping, PPC strategy and content development all work together to get you top placements on Google.

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2022 Outlook: Website Design Trends

Find out which design trends our team expects to affect websites in 2022, and why keeping on top of design trends is important, but why providing a good user experience (UX) matters even more. If you're considering a website redesign in the new year - or even just a minor refresh - you'll leave with key design insights you need to make your project a success!

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2022 Outlook: WordPress Best Practices

Just during the last few months alone, several updates have been made to the WordPress core to counter nefarious attacks and improve its content editor. These changes then force themes and plugins to also make changes, which creates a constant stream of cascading updates for businesses to worry about. How is a marketer to keep up? Turn to your digital BFFs at Northwoods! Find out what to focus on in the world of WordPress in the coming year, best practices and ideas to help you achieve your goals.

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How to Get the Most from Your Website Content

Developing website content without strategy results in content that never gets read by your audience. That's because content strategy and SEO go hand-in-hand. Creating effective website content that helps you meet your goals takes more than great writing - you also need to understand searcher intent, conduct keyword research, create an effective content structure, pursue backlinks, and more. Find out everything that goes into a strategic content development approach and how it can result in better search rankings, greater user engagement, and ultimately, more conversions.

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Planning Your Website Redesign

During this webinar, we show you how to create a step-by-step redesign plan while sharing insights on how to balance time, budget and resources as part of your website redesign project. We also walk you through how to set up Google Analytics properly to accurately measure results.

Ask Your Digital BFFs

View a recording of our May 13, 2021, webinar where attendees submitted questions about digital strategy, digital marketing and advertising, web design, web development, analytics, and software development in advance, then joined us to get answers and insights from our experts - your digital best friends at Northwoods! We discuss SEO, social media, agile software development, GA4, web accessibility, trends in web design and WordPress, and much more.

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How to Effectively Reach Your Customers in an Online-First, Post-Pandemic World

The COVID-19 pandemic forced companies to transform their businesses digitally, almost overnight – whether they were ready to or not. Now, just being online isn't enough. This high-speed digital transformation has shone a bright light on the importance of effectively presenting your business's brand online and connecting to your customers in ways that meet their needs and evolving expectations. Learn how to reach and attract new customers, and how to optimize your online customer experience to compete in this brave, new online-first, post-pandemic world.

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Using Personas to Improve Your Digital Marketing

In order to create great digital marketing campaigns, you need a thorough understanding of your users' needs. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them. Learn how to develop personas and explore how they can be used to advance your digital marketing goals.

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All About Google's Core Web Vitals

Core Web Vitals (CWV) is a significant algorithm update that furthers Google's relentless focus on the end user — this time introducing search factors related to web page experience. Learn about the three elements that comprise CWV, the broader PageSpeed Insight metrics, where to find CWV performance data for your site, and the tools you can use to measure, track and improve your results.

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What You Don't Know About Email Marketing

Email marketing continues to evolve. What used to work — even in the past few years — may not work today. Find out why, learn how to create effective email marketing campaigns for today's environment, and learn what's needed to remain successful in the future.

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Won't You Be My Neighbor? Best Practices for Local Search Success

Are you feeling like prominent local search results are “near me” and yet still so far? Showing up in a Google Map pack or placing organically in the search results for a specific area isn’t always as easy as location, location, location! Learn how to leverage Google My Business, online reviews — and even selfies — to ensure people right in your neck of the woods can easily find your business and take advantage of your products and services.

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Signs It's Time for a New Website Strategy

There are many reasons to consider updating your website strategy. You might be receiving fewer form submissions or losing search engine rankings. Or you may have updated your service offerings and your current website doesn’t accurately reflect who you are today. Regardless of whether your site design is still modern and clean, an updated website strategy may be needed to ensure that your site continues to meet your goals. Find out how to decide if it’s time to update your strategy and how that strategy can be used to make the right data-driven improvements to your website.

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How to Succeed in Social Media Marketing

Not sure where to focus your social media efforts? Many companies and organizations develop a social media strategy centered around likes, shares and posts - often with less-than-stellar results. Instead of focusing on tactics, learn how to develop a social media strategy that works in conjunction with your other marketing efforts and leverages both organic and paid advertising to help boost traffic, engagement and leads.

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The Top Digital Marketing Trends Taking Shape in 2021 (and How Marketers Should Respond)

Our digital marketing team tracks all the latest trends, news and insights in the ever-changing digital marketing world so you don't have to! Learn what trends our team is seeing take shape so far this year, what to expect in the second half of 2021 - and, most importantly, find out which trends are worth your limited time and focus and how you should respond.

User Experience: Relying on Gut Instinct Can Lead to Indigestion

Are your website conversion rates declining, form abandonment rates increasing, or does one of your landing pages have low engagement? You may have a user experience (UX) issue on your hands. But, how do you know if it's a UX issue or something else? And, most importantly, how do you fix it? Our experts share examples of UX challenges that we've uncovered for clients and how we resolved them. We also discuss principles of good UX.

Ask Your Digital BFFs

View a recording of our May 5, 2021, webinar where attendees submitted questions about digital strategy, digital marketing and advertising, web design, web development, analytics, and software development in advance, then joined us to get answers and insights from our experts - your digital best friends at Northwoods! We discuss SEO, social media, martech, GA4, digital advertising, web accessibility, website design and development, and so much more.

Designing for Data

Images and product details for e-commerce sites. Team member bios or multiple location pages for health care organizations. Project portfolios for architecture firms. What do they all have in common? They all involve complex data that's challenging to present in a user-friendly way. If your organization needs to present lots of data online, it's critical to plan ahead for how you'll manage, design and integrate it in order to provide website visitors with the best possible user interface.

Grow Your Business with Digital Advertising

Digital advertising spend grew in 2020 and is forecast to climb again this year - which means it's more important than ever for companies to have a smart digital advertising strategy in place. Learn about the latest changes and trends in the world of digital ads, as well as proven, actionable strategies that will help your organization succeed.

6 Things Every Business Should Know About WordPress

Many organizations choose WordPress because of its perceived ease of use, readily available plugins and ability to launch sites quickly. Those assets can quickly turn into liabilities, however, without thoughtful up-front planning and ongoing technical management. Whether you have a WordPress site already or are considering developing one, we'll share the six things you need to know to understand what it truly takes to develop, maintain and update a successful WordPress website.

Planning Your Website Redesign

During this webinar, we'll show you how to create a step-by-step redesign plan while sharing insights on how to balance time, budget and resources as part of your website redesign project. We'll also walk you through how to set up Google Analytics properly to accurately measure results.

What You Don't Know About Email Marketing

Email marketing continues to evolve. What used to work - even in the past few years - may not work today. Find out why, learn how to create effective email marketing campaigns for today's environment, and learn what's needed to remain successful in the future.

Python Coding for Marketers

Python is a newer programming language that many marketers have found beneficial in helping to improve efficiency and measurement. Learn more about the power of Python and see some practical examples of marketing tools that we've built with it that might just inspire you to do the same!

Cookies Are Crumbling: Create a New Recipe for Success

Many browsers are moving away from using third-party cookies that allow marketers to identify the behaviors and people behind website clicks. And new online privacy laws give website visitors the power to choose how they're tracked. Without cookies to track and measure results, and consumers opting out of cookie tracking, what's a marketer to do? Learn about alternatives to cookies and get ideas for creating a new recipe to effectively track and measure your site activity going forward.

New Solutions to (Finally) Tie Your MarTech Stack Together

There’s a growing field of services, tools, and approaches to help tie your marketing technology stack together. Join us as we explore some of these tools and share real examples of how we’ve helped marketing and IT organizations overcome their martech challenges - and how similar solutions can help you do the same.

Re-Use, Reject or Replace: UA Events in a GA4 World

Before GA4, events were the heart and soul of a great implementation of Universal Analytics (UA - i.e. the "old" GA). With GA4, everything is an event, and you've probably noticed they're totally different. So what to do with your UA events in a GA4 world? Join Fred Pike, Northwoods resident GA and GTM guru and practice lead, to learn how to decide what UA events you should re-use, reject or replace in GA4 and the steps you'll need to take.

Link Building Strategies for Better SEO

Link building has always been important to SEO success, but it's even more critical now than ever. Kick off the new year with an overview of what link building entails, why you should focus on it in 2021, and learn about different link building strategies to help improve your website authority and ranking. We'll also discuss the impact that toxic links have on your site's SEO.

2021 Outlook: Website Design Trends to Watch

Learn which trends drive conversions and which ones won’t, keeping you from wasting valuable time and resources.

2021 Outlook: The Online Customer Experience Imperative

Find out why creating an exceptional digital experience is essential to your company's success in 2021, how to assess your current efforts, and practical tips for making improvements.

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Harness the Power of Google Search Console for Deeper Digital Insights

Google Search Console provides a wealth of information about the SEO health of your website. We’ll show you how to navigate the new interface, focusing on the key elements you need to monitor to achieve SEO success.

Best Practices for Non-Profit Websites

Non-profits have unique goals and needs when it comes to website design. Join us to learn about the newest trends helping to drive visits, conversions, and donations so you can apply them to your site. We'll also share which trends to ignore, keeping you from wasting your time and resources.