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Recorded Webinars

Watch previously aired webinars on digital strategy, digital marketing and advertising, website development, and more!

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What You Don't Know About Email Marketing

Email marketing continues to evolve. What used to work - even in the past few years - may not work today. Find out why, learn how to create effective email marketing campaigns for today's environment, and learn what's needed to remain successful in the future.

Signs It's Time for a New Website Strategy

There are many reasons to consider updating your website strategy—fewer form submissions, loss of search engine rankings, and updates to your service offerings to name a few. Regardless of whether your site design is still modern and clean, an updated strategy may be needed to ensure that your website continues to meet your goals. Find out how to decide if it’s time to update your website strategy and how that strategy can be used to make the right data-driven improvements.

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From Lead Gen to Loyalty: Using Munchable Video to Drive Stronger Engagement

Take your video content marketing strategy beyond hour-long webinars. Join Northwoods and Parmonic, the world’s first AI-based video automation for B2B marketers, to learn how artificial intelligence plus strategy help you create and use short-form video to win over prospects, close deals, and create raving fans!

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Getting Used to GA4

Google will sunset GA3 on July 1, 2023, replacing it with the latest iteration of Google Analytics, GA4. But GA4 doesn't come with just a few user interface (UI) changes - it's a complete revisioning of the tool. Marketers will need plenty of time to get used to a brand new interface and entirely new set of features and functionality. So don't wait until GA3 sunsets to make the transition to GA4! Join Fred Pike, our GA and GTM expert, for a tour of GA4's new UI and learn about GA4 pitfalls and new data retention limits. Start your GA4 journey now!

Common Mistakes Marketers Make with WordPress

WordPress is the most used, yet most misunderstood, content management system. Join us as our WordPress experts break down many of the common mistakes marketers make that tend to create a lot of frustration – so you can avoid making them, too! We’ll cover plugin strategies, upgrade calamities, hosting hiccups, and more. We’ll also share tips to help you get the most from your WordPress website the rest of the year.

Ask Your Digital BFFs!

Our experts – your digital best friends! – answer participant-submitted questions about digital and brand strategy, digital marketing and advertising, web design, web development, analytics, and software development.

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Why User Research Is Key to Creating Exceptional Digital Experiences

Learn why to conduct user research, the different research methods that work best to accomplish your goals, research frequency, and how to interpret and utilize user data to make key decisions related to both your website and digital marketing efforts. You'll leave with the insights you need to start your own user research initiatives!

What You Need to Know to Win at SEO

SEO is complex, but we'll break it down in an easy-to-understand way and show you how to get started with (or adjust) your SEO strategy for success. We'll cover technical SEO, keywords and search intent, content, metadata, backlinks, Google algorithm updates, and more. We'll also share examples of how we've helped our clients meet their SEO goals.

B2B Lead Gen: How to Boost SEO & PPC Conversions

Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers who are already strapped for staff and time. But not when you have a digital BFF! Join Northwoods’ digital marketing and analytics experts Amanda Koehler and Fred Pike to learn about the various channels, tactics and measurement strategies that will help take your PPC and SEO efforts to the next level.

Only Your Lack of Content Can Prevent Your Website Launch

Content isn't the only thing that can prevent a website launch, but it's certainly the most likely. Whether you're building a new website or redesigning an existing one, the No. 1 culprit of a delayed site launch is content development – or more specifically, the lack thereof. Join our experts to find out why strategic content development that focuses on both user needs and SEO, along with up-front planning and execution, will produce a much more successful website – and, ensures it launches on time!

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The Top Digital Marketing Trends Taking Shape in 2022

Our digital marketing team tracks all the latest trends, news and insights in the ever-changing digital marketing world so you don't have to! Learn what trends our team is seeing take shape so far this year, what to expect in the second half of 2022 - and, most importantly, find out which trends are worth your limited time and focus and how you should respond.

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Best Practices for Nonprofit Websites

Nonprofits have unique goals and needs when it comes to website design. Join us to learn about the newest trends helping to drive visits, conversions, and donations so you can apply them to your site. We'll also share which trends to ignore, keeping you from wasting your time and resources.

The New Rules of Website Accessibility

The newest version of the Web Content Accessibility Guidelines (WCAG) is set to roll out in September. WCAG 2.2 extends 2.1 guidelines with new and updated criteria to make web content more usable for all and improve accessibility across device types for a wide range of people with disabilities – including accommodations for blindness and low vision, deafness and hearing loss, limited movement, speech disabilities, learning disabilities, and cognitive limitations. Learn about the new standards, why they're important, and tools and tips that will help you reach compliance.

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Data Visualization: How to Generate Actionable Insights from Your Marketing Data

Learn how to create highly useable reports for a variety of audiences, including C-suite executives, senior leaders, and even your own team, using data visualization tools like PowerBI and Google Data Studio. We also share data visualization best practices, so you'll be on your way to creating amazing, actionable reports and dashboards in no time!

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How B2Bs Can Succeed in Social Media

Not sure where to focus your social media efforts? Social media marketing seems simple, but without a strategy in place you’re sure to see less than stellar results. Learn how to develop a B2B social media strategy that works in conjunction with your other marketing efforts by leveraging both organic and paid advertising to boost traffic, engagement and leads.

Ask Your Digital BFFs!

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LCP and FID and CLS ... Oh My! All About Google's Core Web Vitals

Core Web Vitals (CWV) is a significant algorithm update that furthers Google's relentless focus on the end user – this time introducing search factors related to web page experience. Learn about the three elements that comprise CWV (and the acronyms that go with them – LCP, FID and CLS), the broader PageSpeed Insight metrics, where to find CWV performance data for your site, and the tools you can use to measure, track and improve your results. Led by our renowned GA and GTM expert Fred Pike, if you're responsible for your company's visibility in search results, this webinar is for you!

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Anatomy of a Successful Website Redesign

Find out how to decide if it’s time to update your website strategy and how that strategy can be used to make the right data-driven improvements to your website. We lay out the entire redesign framework, focusing on everything from the importance of taking a strategic approach that considers both business and user needs to sharing tips to help make your redesign is a success, including digital trends, content development, budgeting, resource allocation, project management, and much more.

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Planning Your Move from GA3 to GA4

Have you been thinking about making the move from GA3 (Google Universal Analytics) to GA4? Learn how to make your transition as seamless as possible.

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Three Reasons Your Rebrand Will Fail (And How to Ensure It Doesn't!)

Planning for and executing a rebrand is a huge undertaking, requiring lots of people, time and budget resources – enough to make any CMO, brand strategist, business owner or marketing director nervous. In fact, a rebrand may be the largest project you and your team ever undertake or lead. Failure isn't an option! Find out the three main reasons most rebrands fail and how to avoid them, how brand and digital intersect and why your digital experience alone can make or break your (re)brand.

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Up Your Digital Marketing Game with Personalization

Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Join us to learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We'll also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it). You'll leave with personalization tactics you can start using in your marketing efforts right away.

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SEO & PPC: How to Dominate the Search Engine Results Page

Marketers often consider PPC and SEO to be completely different practices – sometimes managed by separate teams that never even talk to each other. But the most effective search strategy unites SEO and PPC for the best results. Learn how keyword research, search intent, keyword grouping, PPC strategy and content development all work together to get you top placements on Google.

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2022 Outlook: Website Design Trends

Join us for insights into the newest design trends our team expects to affect websites in 2022. Find out why keeping on top of design trends is important, but why providing a good user experience (UX) matters even more - and what makes for good UX. If you're considering a website redesign in the new year - or even just a minor refresh - you'll leave with key design insights you need to make your project a success!

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2022 Outlook: WordPress Best Practices

Several updates have been made to the WordPress core to counter attacks and improve its content editor. Learn what to focus on in the world of WordPress in 2022.