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Recorded Webinars

Watch previously aired webinars on digital strategy, digital marketing and advertising, website development, and more!

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Get More from Your Marketing Analytics with Data Visualization

Whether you have complex or simple data, we'll show you how to create highly usable reports for a variety of audiences, including C-suite executives, senior leaders, and even your own team, using data visualization tools like PowerBI and Google Looker Studio. We'll also share data visualization best practices, so you'll be on your way to creating amazing, actionable reports and dashboards in no time!

A Web Accessibility Refresher

Making websites accessible to everyone, including those with disabilities, remains an essential objective for many organizations. After all, it's just good business! But, keeping up with the latest accessibility guidelines requires ongoing vigilance. With the newest version of the Web Content Accessibility Guidelines soon to be released, now is a great time for an accessibility refresher.

Website UX Design Basics Every Marketer Needs to Know

Website design is both an art and a science. Make sure you have the science part covered by understanding and implementing user experience (UX) best practices! Using real-world examples, we'll help you assess how well your site is meeting UX best practices today, show how prototypes can aid in UX design, discuss how to use A/B testing to make incremental changes, and share ideas to facilitate the customer journey. Improve your business success through good UX!

6 Things Every Business Needs to Know About WordPress

Many organizations choose WordPress because of its perceived ease of use, readily available plugins, and ability to launch sites quickly. Those assets can quickly turn into liabilities, however, without thoughtful up-front planning and ongoing technical management. Whether you have a WordPress site already or are considering developing one, we'll share the six things you need to know to understand what it truly takes to develop, maintain, and update a successful WordPress website.

Making Sense of Google Ads

Search ads, shopping ads, display ads … oh my! Google Ads offers more ad types than ever before. So, how do you know which ad type is going to set your campaign up for the greatest chance of success? Join your digital BFFs at Northwoods for an overview of Google Ads, learn about the various types of ads available, and discover how to determine which types to use based on your goals and objectives. We see a highly successful Google Ads campaign in your future!

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Your 2023 Roadmap to Digital Marketing Success

Changes in the digital marketing space happen all the time, which can make it challenging to keep up. That's why having a digital BFF you can turn to for insights and guidance on the latest news and trends is so important! Join us for updates on everything from SEO and content strategy to user research and digital advertising to UX and analytics that will help you craft a winning digital strategy in 2023.

2023 Outlook: Website Design Trends

Join us for insights into the newest design trends our team expects to affect websites in 2023. If you're planning a website redesign in the new year (or even just a minor refresh), you'll leave with key design insights you need to make your project a success!

Higher Education Roundtable

Higher education websites are one of the most challenging to develop strategically, make user-friendly, and maintain effectively over time. But our expert higher ed. team is here to guide you! Join us for a casual roundtable discussion where we'll share proven insights, tips, and trends for creating websites and digital solutions that help solve the key issues that secondary education organizations face.

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What You Don't Know About Email Marketing

Email marketing continues to evolve. What used to work - even in the past few years - may not work today. Find out why, learn how to create effective email marketing campaigns for today's environment, and learn what's needed to remain successful in the future.

Signs It's Time for a New Website Strategy

There are many reasons to consider updating your website strategy—fewer form submissions, loss of search engine rankings, and updates to your service offerings to name a few. Regardless of whether your site design is still modern and clean, an updated strategy may be needed to ensure that your website continues to meet your goals. Find out how to decide if it’s time to update your website strategy and how to make the right data-driven improvements.

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From Lead Gen to Loyalty: Using Munchable Video to Drive Stronger Engagement

Take your video content marketing strategy beyond hour-long webinars. Join Northwoods and Parmonic, the world’s first AI-based video automation for B2B marketers, to learn how artificial intelligence plus strategy help you create and use short-form video to win over prospects, close deals, and create raving fans!

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Getting Used to GA4

Google will sunset GA3 on July 1, 2023, replacing it with the latest iteration of Google Analytics, GA4. But GA4 doesn't come with just a few user interface (UI) changes - it's a complete revisioning of the tool. Marketers will need plenty of time to get used to a brand new interface and entirely new set of features and functionality. Join Fred Pike, our GA and GTM expert, for a tour of GA4's new UI and learn about GA4 pitfalls and new data retention limits. Start your GA4 journey now!

Common Mistakes Marketers Make with WordPress

WordPress is the most used, yet most misunderstood, content management system. Join us as our WordPress experts break down many of the common mistakes marketers make that tend to create a lot of frustration – so you can avoid making them, too! We’ll cover plugin strategies, upgrade calamities, hosting hiccups, and more. We’ll also share tips to help you get the most from your WordPress website the rest of the year.

Ask Your Digital BFFs!

Our experts – your digital best friends! – answer participant-submitted questions about digital and brand strategy, digital marketing and advertising, web design, web development, analytics, and software development.

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Why User Research Is Key to Creating Exceptional Digital Experiences

Learn why to conduct user research, the different research methods that work best to accomplish your goals, research frequency, and how to interpret and utilize user data to make key decisions related to both your website and digital marketing efforts. You'll leave with the insights you need to start your own user research initiatives!

What You Need to Know to Win at SEO

SEO is complex, but we'll break it down in an easy-to-understand way and show you how to get started with (or adjust) your SEO strategy for success. We'll cover technical SEO, keywords and search intent, content, metadata, backlinks, Google algorithm updates, and more. We'll also share examples of how we've helped our clients meet their SEO goals.

B2B Lead Gen: How to Boost SEO & PPC Conversions

Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers who are already strapped for staff and time. But not when you have a digital BFF! Join Northwoods’ digital marketing and analytics experts Amanda Koehler and Fred Pike to learn about the various channels, tactics and measurement strategies that will help take your PPC and SEO efforts to the next level.

Only Your Lack of Content Can Prevent Your Website Launch

Content isn't the only thing that can prevent a website launch, but it's certainly the most likely. Whether you're building a new website or redesigning an existing one, the No. 1 culprit of a delayed site launch is content development – or more specifically, the lack thereof. Join our experts to find out why strategic content development that focuses on both user needs and SEO, along with up-front planning and execution, will produce a much more successful website – and, ensures it launches on time!

The Top Digital Marketing Trends Taking Shape in 2022

Our digital marketing team tracks all the latest trends, news and insights in the ever-changing digital marketing world so you don't have to! Learn what trends our team is seeing take shape so far this year, what to expect in the second half of 2022 - and, most importantly, find out which trends are worth your limited time and focus and how you should respond.

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Best Practices for Nonprofit Websites

Nonprofits have unique goals and needs when it comes to website design. Join us to learn about the newest trends helping to drive visits, conversions, and donations so you can apply them to your site. We'll also share which trends to ignore, keeping you from wasting your time and resources.

The New Rules of Website Accessibility

The newest version of the Web Content Accessibility Guidelines (WCAG) is set to roll out in September. WCAG 2.2 extends 2.1 guidelines with new and updated criteria to make web content more usable for all and improve accessibility across device types for a wide range of people with disabilities. Learn about the new standards, why they're important, and tools and tips that will help you reach compliance.

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Data Visualization: How to Generate Actionable Insights from Your Marketing Data

Learn how to create highly useable reports for a variety of audiences, including C-suite executives, senior leaders, and even your own team, using data visualization tools like PowerBI and Google Data Studio. We also share data visualization best practices, so you'll be on your way to creating amazing, actionable reports and dashboards in no time!

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How B2Bs Can Succeed in Social Media

Not sure where to focus your social media efforts? Social media marketing seems simple, but without a strategy in place you’re sure to see less than stellar results. Learn how to develop a B2B social media strategy that works in conjunction with your other marketing efforts by leveraging both organic and paid advertising to boost traffic, engagement and leads.