Before GA4, events were the heart and soul of a great implementation of Universal Analytics (UA - i.e. the "old" GA). With GA4, everything is an event, and you've probably noticed they're totally different. So what to do with your UA events in a GA4 world? Join Fred Pike, Northwoods resident GA and GTM guru and practice lead, to learn how to decide what UA events you should re-use, reject or replace in GA4 and the steps you'll need to take.