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Recorded Webinars

Watch previously aired webinars on digital strategy, digital marketing and advertising, website development, and more!

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Data Visualization: How to Generate Actionable Insights from Your Marketing Data

Learn how to create highly useable reports for a variety of audiences, including C-suite executives, senior leaders, and even your own team, using data visualization tools like PowerBI and Google Data Studio. We also share data visualization best practices, so you'll be on your way to creating amazing, actionable reports and dashboards in no time!

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How B2Bs Can Succeed in Social Media

Not sure where to focus your social media efforts? Social media marketing seems simple, but without a strategy in place you’re sure to see less than stellar results. Learn how to develop a B2B social media strategy that works in conjunction with your other marketing efforts by leveraging both organic and paid advertising to boost traffic, engagement and leads.

Ask Your Digital BFFs!

Our experts – your digital best friends! – answer participant-submitted questions about digital and brand strategy, digital marketing and advertising, web design, web development, analytics, and software development.

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LCP and FID and CLS ... Oh My! All About Google's Core Web Vitals

Core Web Vitals (CWV) is a significant algorithm update that furthers Google's relentless focus on the end user – this time introducing search factors related to web page experience. Learn about the three elements that comprise CWV (and the acronyms that go with them – LCP, FID and CLS), the broader PageSpeed Insight metrics, where to find CWV performance data for your site, and the tools you can use to measure, track and improve your results. Led by our renowned GA and GTM expert Fred Pike, if you're responsible for your company's visibility in search results, this webinar is for you!

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Anatomy of a Successful Website Redesign

Find out how to decide if it’s time to update your website strategy and how that strategy can be used to make the right data-driven improvements to your website. We lay out the entire redesign framework, focusing on everything from the importance of taking a strategic approach that considers both business and user needs to sharing tips to help make your redesign is a success, including digital trends, content development, budgeting, resource allocation, project management, and much more.

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Planning Your Move from GA3 to GA4

Have you been thinking about making the move from GA3 (Google Universal Analytics) to GA4? Now's a great time to get started ... rumor has it Google is planning to end support for GA3 in 2023. Whether or not that's true, it's still a good idea to plan your transition sooner rather than later. (After all, it's Google's world and we're all just living in it!) Fred Pike, our GA and GTM guru, guides you through the planning process to help make your transition as seamless and as painless as possible.

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Three Reasons Your Rebrand Will Fail (And How to Ensure It Doesn't!)

Planning for and executing a rebrand is a huge undertaking, requiring lots of people, time and budget resources – enough to make any CMO, brand strategist, business owner or marketing director nervous. In fact, a rebrand may be the largest project you and your team ever undertake or lead. Failure isn't an option! Find out the three main reasons most rebrands fail and how to avoid them, how brand and digital intersect and why your digital experience alone can make or break your (re)brand.

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Up Your Digital Marketing Game with Personalization

Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Join us to learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We'll also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it). You'll leave with personalization tactics you can start using in your marketing efforts right away.

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SEO & PPC: How to Dominate the Search Engine Results Page

Marketers often consider PPC and SEO to be completely different practices – sometimes managed by separate teams that never even talk to each other. But the most effective search strategy unites SEO and PPC for the best results. Learn how keyword research, search intent, keyword grouping, PPC strategy and content development all work together to get you top placements on Google.

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2022 Outlook: Website Design Trends

Find out which design trends our team expects to affect websites in 2022, and why keeping on top of design trends is important, but why providing a good user experience (UX) matters even more. If you're considering a website redesign in the new year - or even just a minor refresh - you'll leave with key design insights you need to make your project a success!

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2022 Outlook: WordPress Best Practices

Just during the last few months alone, several updates have been made to the WordPress core to counter nefarious attacks and improve its content editor. These changes then force themes and plugins to also make changes, which creates a constant stream of cascading updates for businesses to worry about. How is a marketer to keep up? Turn to your digital BFFs at Northwoods! Find out what to focus on in the world of WordPress in the coming year, best practices and ideas to help you achieve your goals.

Ask Your Digital BFFs

View a recording of our May 13, 2021, webinar where attendees submitted questions about digital strategy, digital marketing and advertising, web design, web development, analytics, and software development in advance, then joined us to get answers and insights from our experts - your digital best friends at Northwoods! We discuss SEO, social media, agile software development, GA4, web accessibility, trends in web design and WordPress, and much more.

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How to Get the Most from Your Website Content

Developing website content without strategy results in content that never gets read by your audience. That's because content strategy and SEO go hand-in-hand. Creating effective website content that helps you meet your goals takes more than great writing - you also need to understand searcher intent, conduct keyword research, create an effective content structure, pursue backlinks, and more. Find out everything that goes into a strategic content development approach and how it can result in better search rankings, greater user engagement, and ultimately, more conversions.

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Planning Your Website Redesign

During this webinar, we show you how to create a step-by-step redesign plan while sharing insights on how to balance time, budget and resources as part of your website redesign project. We also walk you through how to set up Google Analytics properly to accurately measure results.

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All About Google's Core Web Vitals

Core Web Vitals (CWV) is a significant algorithm update that furthers Google's relentless focus on the end user — this time introducing search factors related to web page experience. Learn about the three elements that comprise CWV, the broader PageSpeed Insight metrics, where to find CWV performance data for your site, and the tools you can use to measure, track and improve your results.

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How to Effectively Reach Your Customers in an Online-First, Post-Pandemic World

The COVID-19 pandemic forced companies to transform their businesses digitally, almost overnight – whether they were ready to or not. Now, just being online isn't enough. This high-speed digital transformation has shone a bright light on the importance of effectively presenting your business's brand online and connecting to your customers in ways that meet their needs and evolving expectations. Learn how to reach and attract new customers, and how to optimize your online customer experience to compete in this brave, new online-first, post-pandemic world.

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How to Succeed in Social Media Marketing

Not sure where to focus your social media efforts? Many companies and organizations develop a social media strategy centered around likes, shares and posts - often with less-than-stellar results. Instead of focusing on tactics, learn how to develop a social media strategy that works in conjunction with your other marketing efforts and leverages both organic and paid advertising to help boost traffic, engagement and leads.

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Signs It's Time for a New Website Strategy

There are many reasons to consider updating your website strategy. You might be receiving fewer form submissions or losing search engine rankings. Or you may have updated your service offerings and your current website doesn’t accurately reflect who you are today. Regardless of whether your site design is still modern and clean, an updated website strategy may be needed to ensure that your site continues to meet your goals. Find out how to decide if it’s time to update your strategy and how that strategy can be used to make the right data-driven improvements to your website.

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The Top Digital Marketing Trends Taking Shape in 2021 (and How Marketers Should Respond)

Our digital marketing team tracks all the latest trends, news and insights in the ever-changing digital marketing world so you don't have to! Learn what trends our team is seeing take shape so far this year, what to expect in the second half of 2021 - and, most importantly, find out which trends are worth your limited time and focus and how you should respond.

User Experience: Relying on Gut Instinct Can Lead to Indigestion

Are your website conversion rates declining, form abandonment rates increasing, or does one of your landing pages have low engagement? You may have a user experience (UX) issue on your hands. But, how do you know if it's a UX issue or something else? And, most importantly, how do you fix it? Our experts share examples of UX challenges that we've uncovered for clients and how we resolved them. We also discuss principles of good UX.

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Using Personas to Improve Your Digital Marketing

In order to create great digital marketing campaigns, you need a thorough understanding of your users' needs. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them. Learn how to develop personas and explore how they can be used to advance your digital marketing goals.

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What You Don't Know About Email Marketing

Email marketing continues to evolve. What used to work — even in the past few years — may not work today. Find out why, learn how to create effective email marketing campaigns for today's environment, and learn what's needed to remain successful in the future.

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Won't You Be My Neighbor? Best Practices for Local Search Success

Are you feeling like prominent local search results are “near me” and yet still so far? Showing up in a Google Map pack or placing organically in the search results for a specific area isn’t always as easy as location, location, location! Learn how to leverage Google My Business, online reviews — and even selfies — to ensure people right in your neck of the woods can easily find your business and take advantage of your products and services.

Ask Your Digital BFFs

View a recording of our May 5, 2021, webinar where attendees submitted questions about digital strategy, digital marketing and advertising, web design, web development, analytics, and software development in advance, then joined us to get answers and insights from our experts - your digital best friends at Northwoods! We discuss SEO, social media, martech, GA4, digital advertising, web accessibility, website design and development, and so much more.