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Recorded Webinars

Watch previously aired webinars on digital strategy, digital marketing and advertising, website development, and more!

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Up Your Digital Marketing Game with Personalization

Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Join us to learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We'll also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it). You'll leave with personalization tactics you can start using in your marketing efforts right away.

2021 Outlook: Website Design Trends to Watch

Learn which trends drive conversions and which ones won’t, keeping you from wasting valuable time and resources.

2021 Outlook: The Online Customer Experience Imperative

Find out why creating an exceptional digital experience is essential to your company's success in 2021, how to assess your current efforts, and practical tips for making improvements.

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Harness the Power of Google Search Console for Deeper Digital Insights

Google Search Console provides a wealth of information about the SEO health of your website. We’ll show you how to navigate the new interface, focusing on the key elements you need to monitor to achieve SEO success.

Best Practices for Non-Profit Websites

Non-profits have unique goals and needs when it comes to website design. Join us to learn about the newest trends helping to drive visits, conversions, and donations so you can apply them to your site. We'll also share which trends to ignore, keeping you from wasting your time and resources.

Is Your Data Negatively Impacting Your Online Sales?

Whether you have e-commerce or want it in the future, this webinar will help you learn how to manage and display large amounts of product, service and content data on your website in ways that improve the user experience and grow business - regardless of CMS platform.

How Manufacturing Marketers Can Use Personas to Create More Effective Digital Experiences

How well do you really know your target audience? Creating personas can provide a much deeper understanding of the unique needs of your various audiences - particularly in the manufacturing space. Join us for an overview of the persona development process and learn how personas can be used to advance your digital marketing goals.

Case Studies in Effective Digital Advertising

Looking for new ideas to help expand or improve upon your current digital advertising efforts? Join us as we share proven strategies and tactics from our work with clients across a variety of industries and organizations. Leave with a plethora of new ideas and actionable strategies you can implement right away!

Digital Marketing Roundtable: Actionable Insights for Manufacturers

Manufacturing marketing has its own, unique set of challenges. We understand! Join our digital marketing experts for an informal roundtable discussion focused on successful strategies our manufacturing clients have implemented that you can use to improve your own digital marketing initiatives. We'll have plenty of time for Q&A, so be sure to bring your questions!

Social Media Strategies for Manufacturers

Are you a manufacturing marketer whose social media efforts are producing less-than-stellar outcomes? We can help! Kick off Manufacturing Month by joining us to learn how to leverage and turn B2C paid and organic social media strategies into B2B results.

Digital Marketing Roundtable: Top Trends to Watch in Q4 2020 (and Beyond)

Join our experts for an informal, roundtable discussion about the digital marketing trends, best practices and changes every marketer should know about heading into the last quarter of the year. Don't forget to bring your questions!

How to Succeed in Social Media Marketing

Learn how to turn less-than-stellar social media results around by crafting a strategy that focuses on boosting traffic, engagement and leads, and works in conjunction with your other marketing efforts to create real, measurable impact.

Signs It's Time for a New Website Strategy

An updated website strategy is often needed to ensure your site continues to help you achieve your goals. But how do you know when the time is right? We'll share the most common signs that your website isn't performing at its best and when to redo your strategy.

Using Google Tools to Improve Your SEO

Google products are designed to help you understand your website and improve your SEO, but did you know that there are many more tools available than Google Analytics? We'll introduce you to additional Google tools that can help you achieve your SEO goals.

Why Your Web Metrics Suck

Google Analytics and other analytics tools are very powerful but also require regular care and maintenance. We'll share the most common mistakes made when setting up or (not) maintaining web metrics, how to fix them, and how to reduce mistakes going forward.

Digital Advertising in the Age of COVID-19

Digital advertising spend continues to grow, and COVID-19 has changed everything - making it more important than ever for companies to have a smart digital advertising strategy in place. Find out which proven, actionable strategies will help your organization succeed now and after COVID-19.

What You Need to Know to Win at SEO

Let our experts show you how to get started with (or adjust) your SEO strategy for success. We'll cover technical SEO, keywords and search intent, content, metadata, the impact of COVID-19 on search, and how we've helped our clients meet their SEO goals

4 Questions Manufacturers Must Answer Before Selling Direct to Consumer

Technology has made it easier than ever to create a digital storefront, leading many manufacturers to consider selling directly to the consumer (D2C). Find out the four key questions our experts say you need to answer before you jump in.

What You Don't Know About Email Marketing

Learn tips and tricks to create effective emails marketing campaigns today and how to adapt your strategy to remain successful in the future.

The Top Digital Marketing Trends Taking Shape in 2020 (and How Marketers Should Respond)

Learn what trends our team is seeing take shape so far this year - and, most importantly, find out which ones are worth marketers' limited time and focus and how to respond.

Using Personas to Improve Your Digital Marketing

In order to create a great digital marketing campaign, you need a thorough understanding of the needs of your users. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them.

Google Analytics 101

Google Analytics is a powerful tool, providing valuable insights to assist you in your marketing and communications planning. Learn the basics you need to know to make GA work for you!

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Planning Your Website Redesign

Thinking about redesigning your website? We'll show you how to create a step-by-step redesign plan and share insights on how to balance time, budget and resources as part of your website redesign project.

What You Don't Know About WordPress Can Hurt Your Business

Find out what it truly takes to develop, maintain and update a successful website on WordPress, six questions you should be able to answer, and why the right approach is more difficult than most think.

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Digital Marketing During COVID-19

In the midst of a global pandemic, should marketers continue with their existing digital marketing and advertising plans? How should you adjust your messaging and tactics? Our experts share ideas and strategies to consider as we navigate this new reality.

Leverage Local Digital Ad Strategies to Grow Your Business

Does your company target or would benefit from targeting a local audience around your facility (or facilities)? Do you have capacity to take on new business? Do you have a marketing budget to tap into? If you answered yes to all of these questions, then this workshop is for you! Join us to learn a number of proven, actionable digital advertising strategies you can implement today to grow your local business.

Leverage Data Visualization Tools to Uncover Deeper Business Insights

Data visualization is the presentation of data in graphical format. It takes your data from spreadsheets and reports and transforms it into useful charts and graphs.

Digital Strategy: Your Roadmap to Success

A digital strategy is your roadmap to success. Without one, you'll end up somewhere - it just may not be where you want or need to be. Starting with your end goals in mind, a digital strategy helps you map out how to connect your brand with your target audiences at the right point in their online buying journeys. Learn about the importance of digital strategy and see examples of successful digital strategies that deliver results.

Why Web Accessibility Should Be on Every Marketer's 2020 Priority List

Our team shares insightful strategies to help your organization maximize donations on Giving Tuesday, throughout the holiday season and beyond.

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Emerging Design Trends for Manufacturers

Get insights into the newest design trends affecting manufacturing websites in 2020. Learn which trends drive conversions and which ones don’t, keeping you from wasting valuable time and resources.

Strategies for Maximizing Giving Tuesday

Get insightful strategies to help your organization maximize donations on Giving Tuesday and throughout the holiday season.

Digital Advertising Strategies for Manufacturers

Let's face it - gaining qualified, consistent B2B leads can be a tough obstacle to overcome. In this webinar, we walk through a number of digital advertising strategies that prove effective in today's modern world.

Social Media Strategies for Manufacturers

Crafting a social media strategy for the manufacturing space can be challenging. Many companies focus solely on gathering likes and creating posts without first developing a solid strategy to base these tactics on. And unfortunately, their results suffer. Instead of focusing on numbers, learn how to develop a social media strategy that works in conjunction with your other marketing efforts by boosting website traffic, engaging with the right prospects, and gaining leads.

What You Need to Know to Comply with California's New Privacy Law (CCPA)

What You Need to Know to Comply with California's New Privacy Law (CCPA) and understanding the legal and digital implications. Co-presented by Northwoods' digital marketing experts and Godfrey & Kahn's data privacy attorneys.

The New Search Console: Understanding Your SEO Health

The new Google Search Console provides a wealth of information about the SEO health of your website. We show you how to navigate the new interface, focusing on the key elements you need to be monitoring to achieve SEO success.

Stay Ahead of Your Competition with Proximity Marketing

Catching the attention of your target audience in critical micro-moments, such as trade shows, product launches, or events, is becoming more important – and tougher - than ever. And getting your message in front of your audience in the right place, at the right time is vital. Proximity marketing can help to keep your brand top-of-mind in today’s modern and noisy world. Learn how to leverage the power of proximity marketing, before your competition beats you to it.

SEO: Why Google Can't Find You

Let our experts show you how to get started with your SEO strategy. We cover technical SEO, keywords and search intent, content, meta data and more - and share how we’ve helped our clients meet their SEO goals.

Writing for the Web

Writing for the web begins with good content writing, but doesn’t stop there. Quality website content generates traffic, engages users and drives conversions. Combining a solid content marketing strategy with well-written copy and optimizing for SEO is the key to success when writing content for your website. Learn how to create new website content, leverage existing copy, clarify your message and get your content in front of the right audience in both B2C and B2B environments.