Northwoods developed a daring and disruptive brand personality that sets Aither Systems apart from its competitors. We translated that personality into a mood board, where elements such as color, imagery, fonts, icons, patterns, and backgrounds could be further considered and established.
Our designers selected a bold color palette that plays well off the vibrant yellow and orange hues of the Aither Systems logo, along with darker shades of grey and black to create a sense of balance. The color selection also ensures that the overall design meets contrast ratio requirements for accessibility.
Aither Systems offers a unique and technologically advanced product, so our design team carefully selected images that feel authentic and elevate the brand with a polished look. Images complement the lively color palette through inclusion of blue, orange, and yellow tones and make the overall website design feel thoughtful and cohesive.