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Matthew Karge

WordPress Practice Director & Business Development Manager

Matt is the WordPress Practice Director and a Business Development Manager at Northwoods. He works with clients in many different industries, helping them to pursue a digital marketing path with the greatest amount of return. He’s always happy to meet over a cup of coffee (either in person or virtually!) to listen to your needs and provide as many resources as possible to help you succeed.

Is WordPress Right for Your Business?

February 28, 2022 | Matthew Karge, WordPress Practice Director & Business Development Manager

4 Minute Read

Updated: Feb. 28, 2022
Originally Published: Feb. 21, 2021


Once, small business owners and entrepreneurs had to hire developers to build and maintain their websites and provide search engine optimization support. No more; managing a website is easier than ever – with the help of WordPress.

WordPress was initially known as a blogging tool. It has evolved into one of the top content management systems. According to W3Techs, more than 43% of all websites worldwide use the WordPress CMS.

Our team at Northwoods helps small and large businesses launch and maintain their WordPress sites. We also help businesses fix poorly built, dysfunctional WordPress sites. We’re good at turning a WordPress mess into a success.

Should You Use WordPress for Your Website?

The simple answer is yes.

Numerous free, out-of-the-box features simplify creating and maintaining a WordPress website. For small businesses with simple websites, there are thousands of free or low-cost themes and applications that enhance the look and feel of the interface, without help from a developer. Larger businesses can take advantage of page builder tools that create a unique looking website that is easy to maintain by a marketing team.

All this works because WordPress is an open-source development tool. It allows developers to create free or low-cost themes and applications and share them with the world.

10 Reasons Why WordPress is Right for You

Quick note: There are two approaches to WordPress: A self-hosted approach, where you control where the website resides; and a managed hosted option on The points below lean toward

1. Easy Website Setup

Most hosts offer WordPress installation as part of the environment set up. This makes it extremely easy for small businesses and entrepreneurs to purchase a hosting plan and have WordPress set up for them.

Once installation is complete on the host, many features and functionalities become immediately available. You can quickly set up the website to fit your particular selling position.

2. User-Friendly Interface

In terms of required level of expertise, WordPress has made significant strides in recent years to simplify the process of managing designs and content. Non-technical users are more empowered to easily manage routine changes on their websites. But there are still plenty of tools for tech-savvy users to create highly customized websites.

This wide spectrum is one reason WordPress has spread all over the globe. The user-friendly and interactive interface makes creating web pages, forms, posts, and media easy for anyone, but still offers creative room for the sophisticated and ambitious.

3. Open-Source Platform

WordPress is an open-source platform. This means anyone can access the development code without commercial restrictions. The original developers of WordPress wanted to create a tool that tapped the collective talents of developers around the world to make the platform a success.

Anyone can download and use the code available in the WordPress Codex, from which developers get the information needed to create themes and plugins that can work on the platform. The result is an ever-growing database of features that anyone can access.

4. Variety of Plugins for Every Feature

Site owners add functionality by adding plugins. These plugins, written in PHP programming language, integrate effortlessly. Users can add features without knowing a single line of code. (Check out our tips for choosing the best WordPress plugins.)

5. SEO Friendly

WordPress has many tools available for search engine optimization. Sites developed in WordPress have some SEO best practices implemented, and the variety of SEO plugins are enough to satisfy the most advanced SEO optimizers. 

Follow this link for more information on improving WordPress SEO.

6. Secure and Reliable

WordPress issues constant updates and security patches. Theme and plugin developers apply the changes to their own software to match. Thus, WordPress creates a safer website environment to protect you and your users from hackers. WordPress is among the most secure and reliable CMS platforms (as long as it is maintained).

Our WordPress team makes it easy for you to manage your WordPress updates and keep your site secured. Learn more about managing your WordPress updates.

7. Integration

WordPress further expands functionality by integrating with many third-party platforms.  Most well-known brands associated with banking, digital marketing, and other digital-related services have developed a plugin or application that works directly with WordPress. This gives small business owners and entrepreneurs and their intended audiences easy access to commerce and service. 

8. Ecommerce Solutions

Many small businesses and entrepreneurs have turned to WordPress to add eCommerce. With WordPress, you can manage your online store with popular eCommerce plugins, such as WooCommerce.

Plugins aside, WordPress is great for eCommerce sites due to its security and integration ability. Online stores need websites that support quick addition of products and secure payments.

9. Mobile Friendly

You need not revamp a WordPress site to make it accessible on mobile devices or tablets. Most themes are automatically responsive. (That is, they automatically adapt to various devices and screen sizes.) The WordPress dashboard works on both desktop computers and smartphones, so you can manage your website from anywhere.

10. More than a Blog

WordPress started out as the most popular platform for blogging. It’s ideal for that, but vast numbers of businesses use WordPress to build a strong web presence. But keep in mind that simply launching a website is not the same thing as building a presence. WordPress makes the former easy; the latter takes time, money, and effort.

Northwoods can help with both. Reach out to us out today! Learn more about our WordPress services, including our worry-free WordPress maintenance and support.